Nata PR School (EN‪)‬ Natalie Bibeau

Hello PR friend!

For those who follow us, you know, I like to share with you what's happening at the agency.

A few weeks ago, the NATA PR agency was invited to present a PR proposal to a client that I will not name here but who is part of, often forgotten, a large number of companies.

Before revealing this fact to you, I imagine you are like me, and when something interests you, you go to Google to look it up.

Well, imagine my surprise: this company had no website, no social media presence, and only 2 positive Google reviews from over 3 years ago.

Yes, we forget, but even today, many companies have a very weak online presence.

I know, it's surprising!

In defense of this client, it must be said that they unknowingly fit into the trend making a big comeback called "Quiet Luxury." "Luxe discret" in French.

This means this company offers products to a wealthy clientele for whom discretion and anonymity are of great value.

This trend is especially present in the fashion world, where quiet luxury is often contrasted with ostentatious luxury. The former values the best quality, subtlety, and to add a trendy word: authenticity.

The absence of logos is also significant in this trend of quiet luxury. Major houses with recognized expertise appreciated by the very wealthy of this world know this. It is part of their practice to sign their creations inside the garments and not to display signatures to be used as billboards.

A friend, a great creator and accessory designer for opera and theater, used to say, every time he saw the initials of major brands prominently displayed on clothes, handbags, sunglasses, or accessories: "Why would I wear things with the initials of someone I don't even know!"

These are the ones who recognize "true" luxury! The "Happy Few" choose great luxury houses, often more than a century old, to complete their wardrobe and integrate this way of living into all spheres of their lives.

So, what does the NATA PR agency propose to this client to increase their online visibility?

Obvious things like creating a website and a Facebook page.

But here is a unique idea I share with you because to know this trick, you need to know a bit about public relations.

I propose to this client, while we develop their website and Facebook page, to first publish:

A press release on a newswire.

Yes, because for those who will search online tomorrow, the first thing they will find is this press release that tells exactly what this company wants to highlight.

How do you regain control of what is said or not about you?

Yes, the newswire is the perfect tool to make you visible online instantly.

 

If you want to know more about PR, check our links and sign up for our lists so you do not miss anything.

Nata

 

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Hello, PR friend!

We've had this idea in mind for a while.

It's finally here!

 

If you complete our training and demonstrate that you've done the work required in the program's six modules, you'll receive the NATA PR SCHOOL certificate.



Why certification? 

For four main reasons:


At the request of our students
The training is of very high quality
Access to our 30 years of experience
The agency's reputation

 

There are hundreds and thousands of online courses, but only some are based on such extensive experience.

And few online courses are taught by experts at our level.

Since the program is connected to the NATA PR agency, we are at the forefront of what works today.

Plus, we share our experience with our current clients with our students.

We provide you with press releases that we use, which you can quickly adapt.

I share with you live what's happening at the agency every week.

We show you how to easily carry out a public relations/social media campaign in six steps.

By the way, I invite you to be part of our next cohort starting on May 27, 2024.

After the training, many of our students tell us that they have entirely changed their beliefs about PR: they went from "PR is too complicated" to "PR is so simple and easy."

I promise you that after the training, you will understand PR and how you can get journalists and influencers to talk about you for free.

It's as if you were becoming an employee of the NATA PR agency for six weeks, and I had to get you to generate results quickly.



Fun and guaranteed results!

 

If you don't already have our MODEL, I'm offering it to you for free.

To get it, click on the link in the notes at the bottom of the episode: FREE NATA PR MODEL.

 

THE DOORS OF NATA PR SCHOOL ARE OPEN

You have until May 24, 2024, to enroll in our program GET FEATURED FOR FREE.

The link is right here:

https://bit.ly/3jPvVlY

 

I'm here to help you.

Nata

 

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This is the final episode of this series on Public Relations 101.

Feel free to listen to the previous episodes to get a better idea of what Public Relations can offer you.



In this episode, I will talk about the last two steps of our model that we delve into at NATA PR SCHOOL.



By the way, I invite you to be part of our next cohort starting on May 27, 2024.

It's a six-week program where I guide you every step of the way, with one module and a meeting with me each week. 

At the end of this training, you'll have:


 your press release;


 your media/influencer list, and;


you will have demystified public relations, which will be easy to integrate into your marketing plan.





I've been training my employees and students for over 20 years. I've developed a simplified method that will help you generate results easily in less than 2 hours per week.

It's as if you were becoming an employee of the NATA PR agency for six weeks, and I had to get you to generate results quickly.

Fun and results are guaranteed!



If you still need to get our model, I'm offering it to you for free.

To get it, click on the link in the episode notes at the bottom: THE FREE NATA PR MODEL.



So let's explore these last two steps, the 5th and 6th here:

1. Effective Follow-ups

2. Measuring Your Results



Effective Follow-ups

Follow-ups are part of these essential steps. Yes, sometimes we send out a press release, and the responses take time.

If you own your own business and do business development, do you only approach companies or clients that interest you once?

No, obviously not.

You know you have to get back into their field of vision.

At NATA PR agency, we are masters at this, and following up with media or influencers to grab their attention is part of our expertise.

Want to know more about the topic and how to capture the interest of journalists and influencers to get them to talk about you for free?

Well, our program at NATA PR SCHOOL is for you.



Measuring Your Results

This is a fundamental step to move you forward. Did you know that what gets measured gets better? Ask Olympic athletes, as it's the heart of all training.

Still trying to figure out where to start? Set simple goals that you can review, such as:


Convincing 3 influencers to talk about your products
Getting a mention or interview in a professional publication
Being a guest on a podcast, etc.



Simple and easy Public Relations and nothing beats our program to understand how to do it from the inside.



PR 101


Public Relations are there to make you known
Social media does not replace PR

PR complements social media



THE DOORS TO NATA PR SCHOOL ARE OPEN

You have until May 23, 2024, to enroll in our program GET FEATURED FOR FREE.

The link is right here:

https://bit.ly/3jPvVlY



I'm here to help you.

Nata

 

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I'm continuing here to talk to you about our NATA PR model in six steps because it's indeed the perfect tool to lay the foundations of PR 101.

By the way, if you don't already have our model, I'm offering it for free.

To get it, all you have to do is click on the link in the notes at the bottom of the episode: THE FREE NATA PR MODEL.

You'll have understood that I presented steps 1 and 2 in the previous podcast.

So here are steps 3 and 4 of our model.



Identify the real influencers
Provide them with the necessary tools

 

IDENTIFY THE REAL INFLUENCERS

It's important to understand that I'm not passing judgment here on who the real or fake influencers are. I'd instead draw your attention to those who are "real" for you and your products.

I've too often seen companies use media lists graciously provided by a third party that had nothing to do with their industry.

According to a CISION survey, our journalist friends confirm that barely 25% of what they receive is useful to them.

It's better to have 5 "real" journalists/influencers on your list than 1000 who will never respond to you.

When you sign up for our program, I will show you how to create your own list and find your first real influencer.

At the end of the 6-week program, you'll have your own list and can continue to develop it. I show you how we do it at the agency to find the right contacts.

 

PROVIDE THEM WITH THE NECESSARY TOOLS

When we talk about PR 101, it's essential to know that it's pointless to communicate or try to convince journalists to talk about a new product if you don't have good photos.

Yes, I hear you; newspapers still send their journalists accompanied by a photographer.

But it's becoming increasingly rare. To give yourself the best chance and not miss an opportunity to get free publicity, have good high-resolution photos and products you can send the journalist to try out.

Otherwise, PR 101, resist and wait until you have images.

Also, make sure your product is available and can be purchased on a website or at a specific location.

Otherwise, you're doing all this work for nothing.

Nothing makes me sad than articles written about products, and readers can't get hold of them.

 

Quick reminder:

PR 101


Press relations are there to make you known
Social media does not replace PR

PR complements social media.

 

And speaking of PR 101, as I mentioned at the beginning of this podcast, we are reopening the doors of NATA PR SCHOOL at the end of May 2024.

BE THE FIRST

There are limited spots; sign up for our waiting list to reserve your spot with priority.

https://bit.ly/3U1LWYW

 

I'm here to help.

Nata

 

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In the previous episode, I explored multiple reasons for integrating public relations into your marketing plan.

I wanted to continue our conversation here by highlighting two elements of our six-step model that we delve into deeply at NATA PR SCHOOL.

By the way, if you don't already have our model, I'm offering it for free.

To get it, all you have to do is click on the link in the notes at the bottom of the episode: FREE NATA PR MODEL.

So here are the first 2 steps of our model:


Determine why they (journalists/influencers) would talk about you
Tell your story

 

FIRST STEP

DETERMINE WHY THEY WOULD TALK ABOUT YOU

It's sometimes much simpler than you think to get people talking about you. Are you launching a product or a service?

Do you know what is the most covered element by journalists and influencers?

Yes, it's NOVELTY.

Journalists and influencers specializing in a particular sector are tasked with talking to their readers and fans about everything new.

Think about the automotive world.

Journalists and influencers in this sector systematically talk about everything new in this industry: new companies, new models, road tests, etc.

The same goes for agribusiness, fashion, beauty, tourism, new technologies, etc.

 

SECOND STEP

TELL YOUR STORY

You'll need to come up with a catchy title for your press release.

This title will serve as the subject line of your email.

CHATGPT TO THE RESCUE

And at NATA PR SCHOOL, I will show you how to use ChatGPT for this.

So, there are no more excuses for not communicating via email or DM on Instagram to influencers.

ChatGPT is going to become your new favorite assistant.

I promise you.

 

PR 101


Press relations are there to make you known
Social media does not replace PR

PR complements social media.

 

And speaking of PR 101, as I mentioned at the beginning of this podcast, we are reopening the doors of NATA PR SCHOOL at the end of May 2024.

BE THE FIRST

There are limited spots; sign up for our waiting list to reserve your spot with priority.

https://bit.ly/3U1LWYW



I'm here to help.

Nata



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There's a particular mystery surrounding the profession of public relations.

If you're not familiar with PR, the first thoughts that probably come to mind about public relations are:


a personality or a company that is in hot water needs PR;
executives who need to polish their image.



You're right because we're talking about:


crisis management,
reputation management.



However, for over 20 years, many agencies and numerous professionals have specialized in promoting consumer products.



I'm one of those pioneers who dedicated their knowledge and skills to public relations to showcase products.

I admit that after working with numerous artists, I wanted to simplify my life. That led me to turn to public relations for brands and products.

What traditional agencies called more than twenty years ago: "PR marketing."

And precisely over 20 years ago, when I founded NATA PR, the now famous haircare brand Kérastase hired my services.

This led me to develop expertise in "MARKETING PR."

I have loved highlighting Kérastase for over 13 years. Over time, we at NATA PR have become beauty, luxury, and high-quality product experts.



You might think you don't need public relations because you don't have a reputation to protect and no crisis on the horizon?

You're mistaken not to take a closer look at what public relations can offer you today.

I wanted to develop a quick guide to PR 101.

Basic Public Relations 101 can be powerful for:


announcing the creation and founding of a new company
launching a product
celebrating an anniversary;
securing funding after initial investment
exporting
sharing your trials, hardships
highlighting creative or business partnerships
promoting your local production, craftsmanship
promoting programs you've implemented for your mental health and that of your employees
presenting how you implement the 4-day workweek, etc.

The list of reasons to consider PR is long. You can interest journalists in your story if you have a product, service, or business activity that fits current trends.

For example, if your company cafeteria becomes vegan at the request of your employees, there's a story to tell here.

So PR 101 will be valuable to you.

Yes, you can post a text about your cafeteria on Facebook and LinkedIn. Still, if a journalist picks up this story, it will have a much more significant impact, reaching a larger audience.

And it's this article that will make you known and make new employees want to work for you.



PR 101


Press relations are there to make you known
Social media does not replace PR

And speaking of PR 101, as I mentioned at the beginning of this podcast, we are reopening the doors of NATA PR SCHOOL in a few weeks.

BE THE FIRST

There are limited spots; sign up for our waiting list to reserve your spot with priority.

https://bit.ly/3U1LWYW



I'm here to help.

Nata



GET FEATURED FOR FREE➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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