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Hi, I'm Clare Forestier, your guide to shaking up business events.
Welcome to Not the Same as Last Year, where we ditch the predictable to focus on attendee-first experiences.

Every week, we challenge the norm, offering tips to create events your attendees will love, alongside insights from event rebels.

Ready to make your corporate events unforgettable?

Join the movement. Let's transform audiences together!

Not The Same As Last Year Clare Forestier

    • Wirtschaft

Hi, I'm Clare Forestier, your guide to shaking up business events.
Welcome to Not the Same as Last Year, where we ditch the predictable to focus on attendee-first experiences.

Every week, we challenge the norm, offering tips to create events your attendees will love, alongside insights from event rebels.

Ready to make your corporate events unforgettable?

Join the movement. Let's transform audiences together!

    The Art of Asking for Attendee Advice

    The Art of Asking for Attendee Advice

    Feedback is crucial to attendee satisfaction and improving your events. In this episode, we explore how to ask for attendee advice (not feedback!), the right questions to ask, and how to implement the insights you gain to create attendee-centric events.
    Ready to dive deeper? Download your free guide, five ways to elevate your attendee experience without breaking the bank HERE
    Connect with Clare:
    WEBSITE
    LINKEDIN
    YOUTUBE

    • 16 Min.
    How to Add Time & Space to Your B2B Events

    How to Add Time & Space to Your B2B Events

    In this episode, Clare discusses the importance of giving attendees time and space at events. She highlights the problem of jam-packed agendas and the need for attendees to have time to think and absorb information. Clare emphasizes the importance of self-care and creating inclusive spaces for all attendees. She shares examples of events that have successfully incorporated time and space into their agendas. Clare also suggests strategies for adding white space and breaks into event schedules.
    Link to Adrian Segar: https://www.conferencesthatwork.com/index.php/event-design/2012/01/the-science-of-white-space-at-events/
    Ready to dive deeper? Download your free guide, five ways to elevate your attendee experience without breaking the bank HERE
    Connect with Clare:
    WEBSITE
    LINKEDIN
    YOUTUBE

    • 17 Min.
    From Cringe to Connection: Effective Networking at Events

    From Cringe to Connection: Effective Networking at Events

    In this episode, Clare Forestier discusses the importance of effective and enjoyable networking at events. She emphasizes the need to create an environment where attendees feel comfortable and empowered to make genuine connections.
    Clare suggests understanding the preferences and networking goals of the audience to tailor networking activities accordingly. She provides practical tips such as using readable name tags with conversation starters, mixing up seating arrangements, implementing icebreaker activities, and creating dedicated quiet spaces.
    Clare also highlights the role of technology in facilitating networking and the importance of structured guidance and allocated time for networking. She encourages event planners to consider targeted matchmaking, nurturing connections after the event, and training networking ambassadors.
    The episode concludes with a call to be inventive and share ideas for improving connection building at events.
    Ready to dive deeper? Download your free guide, five ways to elevate your attendee experience without breaking the bank HERE
    Connect with Clare:
    WEBSITE
    LINKEDIN
    YOUTUBE

    • 13 Min.
    Design Events That Let Your Attendees Feel Seen and Heard

    Design Events That Let Your Attendees Feel Seen and Heard

    Have you ever left an event feeling like you didn't quite belong?
    In this episode of Not the Same As Last Year I chat with Kelly McCormack, an event psychologist, about the fundamental human need to be seen and heard.
    Kelly reveals how a focus on attendee psychology can transform events from forgettable gatherings to powerful experiences.
    We discuss practical strategies for incorporating attendee needs into every stage of the event lifecycle, from pre-event to post-event, ensuring attendees feel valued and leave with a positive and memorable experience.
    This episode is a must-listen for anyone who wants to design events that resonate with attendees and leave a lasting impact.
    Follow Kelly here: https://www.instagram.com/the.events.psychologist
    Link to The Psychology of Events by Pierre Benckendorff and Philip L. Pearce
    https://www.researchgate.net/publication/234830457_The_Psychology_of_Events
    Ready to dive deeper? Download your free guide, five ways to elevate your attendee experience without breaking the bank HERE
    Connect with Clare:
    WEBSITE
    LINKEDIN
    YOUTUBE

    • 24 Min.
    Convincing Event Stakeholders to Go Attendee-First

    Convincing Event Stakeholders to Go Attendee-First

    Struggling to get your team and stakeholders excited about attendee-centric events? You're not alone! In this episode of Not The Same As Last Year, I tackle the challenge of building a compelling case for prioritizing the attendee experience.
    We'll explore the benefits of attendee-centric events, from increased ROI and happier attendees to a positive brand perception and share practical strategies to address common concerns and get everyone on board, including:
    Framing the benefits in a way that resonates with stakeholders.Using data and success stories to showcase the power of attendee-centricity.Encouraging collaboration to brainstorm engaging event experiences.
    Ready to ditch the tired event format and create events your attendees will love? Tune in and learn how to build a case for attendee-centric events that stakeholders get!
    Ready to dive deeper? Download your free guide, five ways to elevate your attendee experience without breaking the bank HERE
    Connect with Clare:
    WEBSITE
    LINKEDIN
    YOUTUBE

    • 12 Min.
    Event Speakers: From One Way Lecturers to Engaging Facilitators

    Event Speakers: From One Way Lecturers to Engaging Facilitators

    In this episode, we discuss how to help event speakers become more engaging and interactive. I emphasise the importance of pre-event meetings with speakers to align goals and expectations, as well as to understand their expertise and presentation preferences.
    I highlight the need for event organisers to clearly communicate their vision and goals to speakers and provide resources and training to support their success, and how by creating a collaborative and speaker-friendly environment, events can be more dynamic and impactful.
    Ready to dive deeper? Download your free guide, five ways to elevate your attendee experience without breaking the bank HERE
    Connect with Clare:
    WEBSITE
    LINKEDIN
    YOUTUBE

    • 15 Min.

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