PhraSEOlogy+AI Filipe Santos

Have you been asking yourself, how am I going to build the right kind of quality and conversion oriented content in an AI transitioning world? Maybe you'll grapple with hype and try to determine what's real and good enough to actually apply to your business. And stick around for this entire interview. You're not going to want to miss a single tip or strategy we uncover. 
In this episode, our host, Filipe Santos, engages in a thought-provoking conversation with guest Brooks Lockett on the impact of AI on creative roles and the future of work. The discussion delves into the potential of AI to replace jobs in marketing and storytelling, while also emphasizing the importance of human interaction and relationship building in navigating the changing business landscape. Brooks Lockett shares his insights on embracing AI tools, problem-solving skills, and the value of leveraging detailed information for business success. Throughout the episode, they explore the dynamic nature of AI technology, the use of AI tools for content creation, and the balance between AI assistance and human input in the creative process. Join us as we uncover the intersection of AI and creativity and its implications for the future of work.
Brooks Lockett is a seasoned business leader and consultant who has experienced the evolution of AI tools throughout his career. He began his journey in a time when AI technology was still in its early stages, and has since witnessed the tremendous growth and advancement of AI tools. Despite the initial challenges and emotional reactions to the changing landscape, Lockett has adapted and thrived in the AI transitioning world. As a result, he has gained valuable insights and expertise in leveraging AI tools for businesses, marketing, and consulting. Lockett's journey serves as an inspiration for those navigating their careers in an AI transitioning world.

Sections and Concepts
00:00 Transition to AI tools in business journey.
04:03 Simplicity is key in business and writing.
09:11 Generative AI enables efficiency and strategic focus.
11:21 Simplifying complexity to compel target market transactions.
16:45 "Pro tip: Create outline, choose useful tools."
17:37 AI systems have simplified research and analysis.
23:39 Be mindful in applying new tools effectively.
26:34 Over reliance on AI in content creation.
28:01 Caution advised when using AI for communication.
34:25 Replit is a fast generative AI coding tool.
35:15 Rapidly iterate ideas using wireframes and AI.
41:47 Focus on exercise, healthy eating and sleep.
44:14 Prepare for automation by acquiring higher-level skills.
48:51 Prepare for automation wave, invest in relationships, AI.
50:53 Customers, channels, ROI, case studies, AI. Business, sales, not solely AI-driven.
53:04 Start slowly but be prepared for growth.

Equipment for Podcast
Main Stand Mic: Zoom H4n Pro - https://amzn.to/446Qhxw | Zoom H6essential - https://amzn.to/3W3iQKk
Wired Lavalier Microphone: Movo Wired Lavalier Mic - https://amzn.to/4aHgc17
Wireless Lavalier Microphones: Hollyland Wireless Lavalier Mic - https://amzn.to/3Ub5OIb | Cilate Dual Mic System - https://amzn.to/3W8Cp3V | Biliwal Dual Mic System - https://amzn.to/49RgEIV
Flexible Lightweight Tripod: Pedco Ultrapod III - https://amzn.to/3Jr4FHl
HD Webcam: Logitech MX Brio Ultra HD Webcam - https://amzn.to/3JsQqBP | Logitech Brio 4K - https://amzn.to/3Q6Ih9R | 
Recording Booth: Aokeo Booth - https://amzn.to/3WbRZvB
Webcam Stand: JCWINY Stand - https://amzn.to/3Jr38B5
Phone / Tablet Stand: Hasinart Floor Stand - https://amzn.to/3xIHKVB
Background LED Lights: Govee Lights - https://amzn.to/3Jr8mwD
Background Accent Lighting: Neon Bat and Moon Sign - https://amzn.to/3vSU3hw
LED Video Lights: Neewer Dual LED Lights and Stand - https://amzn.to/3w1eGYI
Floor Background Lights: Bosceos - https://amzn.to/3WacPvy
XLR Microphone Cable: Amazon 6 ft cable - https://amzn.to/49JWVej | Nanyi Male to Male 1.6 ft cable - https://amzn.to/3Q8jnXy
Air Duster /

Have you ever wondered how all of this AI magic Works? What are LLMs? Are there any caveats I need to be aware of when integrating AI into my workflow? Perhaps you've also wondered how to determine if an LLM or solution won't make the grade. Listen to this episode to get some answers.

Dive deep into the future of digital marketing with this must-watch episode for anyone looking to dominate search rankings and harness the power of AI in their marketing strategies. Join us as we sit down with Federico Pascual, the visionary behind Wordcrafter.ai, for an enlightening discussion on how this cutting-edge tool is transforming SEO and content creation. Discover bleeding-edge information on artificial intelligence's role in crafting content that captivates and climbs the search engine ladder easily.

In this episode, we dissect the intricate relationship between SEO and content creation, showcasing how Wordcrafter.ai streamlines the process, making high-quality, SEO-friendly content more accessible than ever. Federico shares firsthand insights into the challenges and triumphs of integrating AI into digital marketing strategies, providing a treasure trove for entrepreneurs, marketers, and content creators.

Equip yourself with the practical skills you need to stay ahead in a rapidly evolving digital landscape. Gain a sneak peek into future trends and advancements in AI technology that could further revolutionize the industry. Whether you're a seasoned SEO professional or just starting out, this episode is a goldmine of actionable SEO tips, marketing tools, and strategies. It's designed to give you an unfair advantage in the competitive world of online marketing.

Seize this exclusive opportunity to elevate your marketing and SEO game. Subscribe, like, and turn on notifications for more cutting-edge SEO and AI strategies.

#ScalingSeo #GoogleRankings #AiFutureTrends #AiToolsForContentCreation #GenerativeAi
#WordcrafterAi #ContentMarketing #Enterprises #DigitalMarketers #GoogleRankings

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In this exciting episode, we address and explore pertinent topics of interest to SMBs in e-commerce, which are now facing faster changes in the artificial intelligence age. We chat with the esteemed entrepreneur, advisor, speaker, and author John Lawson to uncover tips and strategies for making AI work for businesses.

John Lawson is a tech entrepreneur and innovator in the field of personalized product recommendations. With a keen understanding of AI and its potential, he has made it his mission to bring this technology to a broader audience beyond big corporations like Amazon. John's work has revolutionized the way products are suggested to consumers, making their shopping experiences more tailored and relevant. His expertise in analyzing customer behaviors and preferences has paved the way for more effective and personalized marketing strategies. Through his dedication and vision, John has made a lasting impact on the e-commerce industry.

Topics Covered in this Episode
1. How has AI improved real-time analysis and impacted the feeling of "living in the future?"
2. In what ways have advancements in natural language processing (NLP) made chatbots and virtual assistants more accessible to businesses of all sizes?
3. What are some suggestions provided for small businesses to leverage chatbots and virtual assistants for customer engagement and support, including personalized product recommendations?
4. Why is transparency emphasized in letting customers know they are interacting with a chatbot, and what are the best practices discussed for this aspect?
5. What methods are recommended for gathering information from sales teams and recorded calls to train chatbots?
6. How is visual search technology, which allows customers to search and discover products using images, discussed in the episode, and what potential impact does it hold for e-commerce?
7. What are the concerns raised about the fear of AI, responsible AI development, ethical principles, and the need for government frameworks to regulate AI?
8. How does the conversation explore the balance of trust between users and technology companies regarding data use and transparency, and what implications does it have for businesses and consumers?
9. What are the potential risks and benefits associated with the rapid speed of AI innovation in e-commerce?
10. What are the key takeaways emphasized for small businesses to stay competitive in this arena, shedding light on the future of AI in e-commerce, including generative AI for content creation, conversational AI for personalization, virtual shopping assistance, and emotional AI for deeper customer insights?
And more...

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Podcasts We Love:
SERPs Up - https://podcasts.apple.com/us/podcast/serps-up-seo-podcast/id1639368336
Leader Generation SEO - https://podcasts.apple.com/us/podcast/leader-generation/id1495866923
SEO Unfiltered - https://podcasts.apple.com/us/podcast/seo-unfiltered/id1610579748

In PhraSEOlogy + AI, Episode 1, we speak with Rohan Kulkarni, Founder of TheWordsmith.ai, and pick his brain on artificial Intelligence, marketing, and content tools. Watch the entire episode to learn what you can do to be ready to successfully navigate the change in the artificial intelligence age.

About Rohan: Prior to starting TheWordsmith, Rohan had been a marketing leader at several startups and large brands, including Visa, where he led global brand analytics and insights. Most recently, he was the CMO of a series-B tech startup. His 12-year marketing career spans all marketing functions, including analytics and operations, product marketing, SEO, growth marketing, and brand marketing. Rohan, an MIT alum, started his career in software engineering, where he built complex software for the semiconductor industry. He brought his two passions - engineering and marketing together to create TheWordsmith.ai.

About TheWordSmith.ai: TheWordsmith.ai is a brand-centric AI copilot for marketers that enables them to amplify their creativity and improve productivity without compromising on quality, uniqueness, or brand. It aids in ideating, creating, editing, and distributing compelling content across channels, ensuring a consistent brand voice created with its ToneArchitect technology. It provides over 20 AI content templates and productivity-boosting tools that enhance marketing and personalization across channels and audiences. Find more information at https://www.linkedin.com/company/thewordsmith-ai or https://www.thewordsmith.ai

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Podcasts we love:
Acquired Podcast - https://podcasts.apple.com/us/podcast/acquired/id1050462261, SERPs Up - https://podcasts.apple.com/us/podcast/serps-up-seo-podcast/id1639368336, Leader Generation SEO - https://podcasts.apple.com/us/podcast/leader-generation/id1495866923, and SEO Unfiltered - https://podcasts.apple.com/us/podcast/seo-unfiltered/id1610579748

This is the official PhraSEOlogy + AI podcast trailer. We're bringing bleeding-edge information on AI as an intersection of digital marketing and SEO.

Dive deep into the world of SEO and AI with the PhraSEOlogy+AI podcast. Join Filipe Santos and Miguel Santos as they explore how AI bridges the gap between SEO, marketing tools, and digital strategies. The podcast is a treasure trove for entrepreneurs, digital marketers, and anyone eager to dominate search rankings. Discover the latest tools, technologies, and insider tips to increase your online visibility.

Unravel the complexities of SEO and AI with expert advice that keeps you one step ahead in the competitive digital landscape. Don't miss out on learning how to align your products with customer needs and the critical perspective on artificial intelligence in marketing. Subscribe now to stay updated on cutting-edge SEO and AI strategies for your business. We'd appreciate a 5-star review and any comments on what you'd like to hear about.