Want to learn how quizzes can help you grow your business?
Quizzes grab your visitors’ attention – turning passive browsers into active participants.
Beyond engagement, quizzes are a proven lead generation magnet, with opt-in rates of up to 40%.
That’s up to 20X the online average – boom!
You’ll hear from quiz experts Boris and Mike (cofounders of the quiz maker Riddle.com) – and discover:
what works with quizzes
and how you can quickly get started using quizzes in your own marketing
We mix chats with other quiz marketers with stories about launching a quiz making start up.
And we’ll share tales of both our successes and failures since our quiz maker’s launch (Riddle.com) way back in 2014.
Episode 21 – Laura Sagen – TheHairFuel.com
Discover how fast-growing Hair Fuel uses quizzes to find, segment, and convert new customers for their critically-acclaimed hair care products. Transcript Mike 0:04Welcome to The Quiz Makers, a podcast from Riddle.com. Join our weekly chat about all things quizzes, marketing – and everything in between. We’ll speak with entrepreneurs and marketers to get their quiz […]
Episode 20 – How to scale a startup – with zero marketing budget
Hear the story of how the Riddle.com team grew Riddle to be a leader in the quiz marketing space – with no marketing budget, no sales team and without a dedicated support team. It’s all about having a killer product! Video Transcript Mike 0:04Welcome to The Quiz Makers, a podcast from Riddle.com. Join our weekly […]
Episode 19 – Steve Sarner – Amazon / Goodreads
Quiz marketing veteran Steve Sarner (VP of Ad Sales & Program Management @ Amazon’s Goodreads) shares his insights about why quizzes and ‘opt-in’ lead generation work so well together – especially in this era of increased privacy regulations, ‘banner blindness’, and ad blocking. Transcript Mike 0:04Welcome to the Quiz Makers, a podcast from Riddle.com. Join […]
Episode 18 – David Berkowitz – Serially awesome community building
Serial Marketer and former CMO of Publicis MRY David Berkwitz shares how he built up a thriving invite-only 1500+ member Slack community for his marketing consultancy serialmarketer.com Links Find out more about Serial Marketers and join the Slack community here. Transcript Mike 0:04Welcome to The Quiz Makers, a podcast from Riddle.com. Join our weekly chat […]
Episode 17 – Merilyn Beretta – Lead Your World
Marketing maestro Merilyn Beretta shares how her quiz marketing funnel has generated a jaw-dropping 86% opt-in rate for her ‘Lead Your Day’ online learning academy. It demonstrates how a great product matched up with an insightful quiz helped grow her revenue by 500% – boom! Check out her website at https://merilyn.com. Transcript Mike 0:02Welcome, everybody […]
Episode 15 – 9 quiz secrets to help you market like a rock star
Mike and Boris - co-founders of the popular quiz maker Riddle.com answer their favorite customer questions about how to build successful quizzes and personality tests. You'll learn everything from the perfect quiz length and what questions to ask to crafting the ideal lead form - and everything in-between.