Podcast Marketing Trends Explained Jeremy Enns & Justin Jackson

It's easier than ever to launch and produce a podcast. But it's never been harder to grow one.
On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2024 to help you make smarter decisions about your show, grow faster, and earn more.
Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like:
How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts?What does the data say about how to structure your show and episodes?Which social media channels should you focus on as a podcaster? How do you stack up to other shows? 
Using the data uncovered by the Podcast Marketing Trends 2023 Report our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. 
You can find the full report at podcastmarketingtrends.com/2023.

Look closely at the data behind almost anything—from podcast growth, to Google search results, to Amazon product sales, and more—and you'll notice a trend.
In almost every case, the bulk of the rewards (downloads, clicks, sales) go to just a tiny percentage of the available options.
This pattern shows up everywhere, and it's known as the Power Law.
In this episode, we're breaking down the math behind the power curve as it relates to podcasting, whether you should actually be aiming to be at the peak of the curve, and how to set realistic and achievable goals related to your show.
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Topics Covered
00:00 Introduction05:10 Understanding the Power Law Curve and it's impact on podcasting14:25 Why you shouldn't settle for creating an "average" podcast… and strategies for stand-out26:40 Unpacking the download data in the Podcast Marketing Trends 2023 Report37:15 Aligning expectations and setting realistic goals
⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Resources
Complete the Podcast Marketing Trends 2024 Survey
Subscribe to Podcast Marketing Trends Explained
Check out the Podcast Marketing Trends 2023 Report
Subscribe to the Scrappy Podcasting Newsletter
Try Transistor.fm for free for 14 days
✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback  

Imagine if you could interview 500 podcasters, separate out the ones that doubled their audience over the previous year, and ask them point blank what they did to get that result.
Well, that's exactly what we did, and in this episode, we're sharing what we found.
Specifically, we looked into the Podcast Marketing Survey submissions of the 15 highest-growth shows, shows that had grown anywhere from 100%–400% over the previous year, and dug into their response to the question:
"What's the thing that has had the single biggest impact on growth in the past year."
They're answers, and the trend they hint at, might surprise you.
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Topics Covered
1:15 What is the average month-over-month growth rate for podcasts?6:11 The most-impactful tactics employed by high-growth shows10:49 Finding Podcast-Market Fit for your show14:30 The Content-Art Spectrum19:32 Why reducing listener churn is just as important as attracting new listeners 
22:01 Practical takeaways to increase your monthly growth rate
⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Resources
Podcast Audience Survey TemplateHow to Run a Podcast Audience SurveyLinkfireChartableHow Acquired Grew Their Podcast Acquired PodcastWait But WhyThe Smash or Pass TestThe Content-Art Spectrum: How to Identify, Find & Research Your Ideal Listeners
Complete the Podcast Marketing Trends 2024 Survey
Subscribe to Podcast Marketing Trends Explained
Check out the Podcast Marketing Trends 2023 Report
Subscribe to the Scrappy Podcasting Newsletter
Try Transistor.fm for free for 14 days
✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback  

What everyone gets wrong about using social media to grow your podcast, and what you should be doing instead.
There might be no more common question in podcasting than: “How do I get more listeners”. And there might be no more common answer than, “Be active on social media.”
The result is that social media is by far the most popular marketing channel used by podcasters to (at least try to) get more listeners and grow their shows.
But does it actually work?
And if it does, how, exactly?
In this episode, we explore the potential benefits of social media for podcasters, how to use it effectively to grow your show and your brand, and why social media might actually be a more effective growth channel than it appears on the surface.
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Topics Covered
0:00 Intro01:02 How many podcast listeners does 40,000 X (Twitter) followers get you in 2024?05:57 Non-podcast-growth reasons to be active on social media08:06 Understand why you're using each platform17:47 Which platform should you be on to promote your podcast?26:34 The "Buyer's Journey" of Podcast Listener Acquisition27:24 Why social media is probably getting you listeners without you even knowing 35:10 The double-edge sword of building your platform reputation38:45 Non-social media growth channels47:09 Key takeaways from this episode
⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Resources
Darknet DiariesHow I Write PodcastJay ClouseNever Post PodcastDerek Sivers
Complete the Podcast Marketing Trends 2024 Survey
Subscribe to Podcast Marketing Trends Explained
Check out the Podcast Marketing Trends 2023 Report
Subscribe to the Scrappy Podcasting Newsletter
Try Transistor.fm for free for 14 days
✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback  

Everyone loves to talk about podcasting's so-called "Discoverability Problem". But does it actually exist?
And if not, what are the marketing channels you as a creator can tap into to get your show in front of more of your ideal listeners?
In this episode, we break down three types of listener acquisition channels and how you can leverage them to grow your show... without social media and without a discovery algorithm.
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Topics Covered
00:54 Does the Podcast Discoverability Problem actually exist?04:49 What the data shows about the effectiveness of various marketing channels08:37 Writing is often a strong indicator of success in podcasting11:18 How to pick the right marketing channel for you12:06 The three types of marketing channels at your disposal15:36 Owned media: The low-hanging fruit for many creators24:14 What most podcasters get wrong about growth through collaborations37:01 When is the right time to start paid listener acquisition?46:34 How to kickstart word-of-mouth growth?52:47 Your homework for this episode
⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Resources
Famous & Gravy Podcast AlliesAnswer The PublicPodRoll
Subscribe to Podcast Marketing Trends Explained
Check out the Podcast Marketing Trends 2023 Report
Subscribe to the Scrappy Podcasting Newsletter
Try Transistor.fm for free for 14 days
Connect with Jeremy on Twitter | LinkedInConnect with Justin on Twitter | LinkedIn
✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback  

How to get the best ROI on your podcast production and marketing budget to maximize growth… whether it’s $100 or $10,000 per month.
You’re probably pretty confident that if you had more money to spend on your podcast, you’d be able to grow it faster.
But have you ever stopped to think about how you would spend it to get the greatest ROI?
Should you buy ads? Invest in better gear? Hire an editor or assistant?
In this episode, we break down our takes on where your podcast budget is best spent in order to grow the fastest.
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Topics Covered
00:00 Could we grow faster if we had more budget? 02:47 How much the average podcast spends on production & marketing 06:41 How much high-growth shows allocate to marketing 08:11 How we’d spend $500/month to grow 15:23 How we’d spend $2,500/mo to grow 27:23 How to figure out what brought people to your show 31:00 How we’d spend $10,000/mo to grow 38:03 Understanding your brand 50:24 Running retargeting ads to your podcast 52:33 How we’d grow our podcast with zero budget
⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Resources
Descript  ConvertKit Cast MagicCalendlyZapier ChartableLinkfireFigma Canva Pro
Complete the Podcast Marketing Trends 2024 Survey
Subscribe to Podcast Marketing Trends Explained
Check out the Podcast Marketing Trends 2023 Report
Subscribe to the Scrappy Podcasting Newsletter
Try Transistor.fm for free for 14 days
✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback