PR 360 Global Results Communications

Josef Schinwald is the CEO of Guest Experts On Air, a leading Podcast PR Booking Service. Working with renowned authors and speakers, he has developed a nuanced understanding of the podcasting industry, particularly in curating content that stands out in an increasingly saturated market. Here, he shares his five rules for creating a successful podcast and how he books his clients on high-end shows.
Key Takeaways:
- 5 rules to creating a successful podcast
- How to be a great podcast guest
- How to get booked on high-end shows
Episode Timeline:
2:00 What separates Guest Experts on Air from other booking agencies?
3:30 What has Josef learned from his experience in front of the camera?
5:30 What type of clients is Josef looking to book?
6:45 The importance of having something to say
8:00 Josef's favorite success stories
11:00 Making podcasts part of your sales funnel
12:15 How often should people promote themselves?
14:30 Podcasts are great for niche audiences
17:15 Podcasters must post often
17:45 Josef's 5 rules for creating a successful podcast
21:50 The importance of humility
22:40 Josef's free gift: "The Fast-Track Formula to Get on High-end Podcasts"
This episode’s guest:
• Josef Schinwald
• Download "The Fast-Track Formula to Get on High-end Podcast Bookings"
• Guest Experts on Air
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My guest today is Brandy Whalen, the co-founder of Kitcaster, a podcast booking agency, where she is also the resident story craft guru. Here, she shares how she helps her clients craft their stories to share on podcasts and how to build authority and credibility through the medium.
Key Takeaways:
- How to craft your story
- The importance of prep work
- How to get booked on podcasts
Episode Timeline:
1:05 Is that a corgi in the Kitcaster logo?
3:00 How Kitcaster gets people booked onto podcasts
4:20 Is guest rehash a problem?
7:30 Common mistakes that people make when appearing on podcasts.
10:30 How Brandy develops a client's story
13:30 The nuts and bolts of a story craft session
17:20 The importance of customer stories
19:40 Podcast hosts absolutely must do prep work.
21:20 Building authority and credibility on podcasts
22:45 Tod needs some help with his personal brand.
This episode’s guest:
• Brandy Whalen
• Kitcaster's website resources page

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Amanda Arrigotti-White is the Founder and CEO of Curate & Co., one of the country's most sought-after boutique PR firms for food, beverage, and hospitality. After getting her start in PR at SOREL and Columbia Sportswear, she fell hard and fast for hospitality while in-house at Saint Michelle Wine Estates. Here, she shares the importance of crafting stories around wine and food and how Curate & Co. has successfully paired products and influencers.
Key Takeaways:
- How to target wine consumers
- How to pair products and influencers
- How to market non-alcoholic wine
Episode Timeline:
1:45 The joy of working in food, wine, and hospitality
2:40 How to position a wine brand in a crowded marketplace
4:00 Why Ste. Michelle was great at marketing wine
5:30 The psychographics of wine consumers
7:15 The importance of storytelling in wine PR
8:00 How to pair wine and influencers
10:10 The Colavita/Jess King collaboration
13:00 Choosing a spokesperson for solar power
15:00 The importance of authenticity
16:30 Marketing non-alcoholic wines
19:10 Understanding the non-alcoholic wine consumer
10:30 The advantages of hiring a specialty agency
This episode’s guest:
• Amanda Arrigotti-White on LinkedIn
• Curate & Co.’s website
• Curate & Co. on Instagram
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Peter Freedman is the founder and Director of Thinking of Think Inc, a creative UK-based PR and guerrilla marketing agency, that works for startups and scaleups in the US and UK. He's also the author of a new book for Calm, the meditation, sleep and mental health app called "How Calm Whipped Up a Storm: How one small app won a ton of PR and buzz that helped it grow big – and how YOU can too.” Here, he discusses how his quirky work for Calm helped the app stand out in a sea of competition.
 
Key Takeaways:
- How quirky, irreverent messaging helped Calm "grow big"
- Peter's approach to guerilla marketing
- The important role of language in creative marketing and PR
Episode Timeline:
1:30 Peter's history of working on irreverent and quirky projects
3:45 Peter's love of language and creating unusual names for things
5:30 Calm's Sleep Stories
6:30 How Calm's irreverent approach set it apart from other meditation apps
10:10 Calm's "Baa Baa Land," an 8-hour film about sheep
13:20 Calm's bedtime stories
17:40 Peter's approach to guerilla marketing
20:20 How Peter's background in journalism gave him a unique perspective on PR
This episode’s guest:
• Peter Freedman on LInkedIn
• Get "How Calm Whipped Up a Storm" on Amazon
• Think, Inc’s website
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Dominique Turner is a Strategic Communications and Public Relations professional working for Bloomreach, an AI-powered e-commerce platform. She also serves as the Marketing Director for Ballet & Books, a non-profit organization striving to reduce the literacy gap through the hybrid storytelling of dance and reading. Here, she discusses how she got into PR after graduating from Cornell in 2020 and the big impact AI will have on retail. 
Key Takeaways:
- How to break into PR
- The benefits that young people can bring to the PR world
- The future of AI in retail
Episode Timeline:
1:30 Dominique's favorite NYC restaurant
3:00 How did Dominique break into PR after college?
6:00 Tod shares his internship story
9:00 The benefits that young people can bring to a PR company
10:20 Morning Brew's Marketer's Guide to AI event
13:00 How AI is transforming retail
16:30 Dominique's "Read Receipts" podcast
18:45 Tod's diet plan
This episode’s guest:
• Dominique Turner on Instagram
• Dominique Turner on LinkedIn
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Nicole Pence Becker has over 15 years of experience in journalism, communications, media production, social media, and public relations. In 2017, she founded Pence Media Group, an all-female, full-service public relations, media, and marketing consultancy that works with start-ups to Fortune 500s. Here, she discusses how she built her own agency out of necessity and some of her noteworthy clients.
Key Takeaways:
- How Nicole built a female-centered PR consultancy
- Lessons learned working in politics
- Nicole's transition from broadcast journalism to PR
Episode Timeline:
2:46 Nicole's background in journalism
4:00 Why did Nicole move from broadcast journalism to PR?
7:00 Nicole's work as her father's Communications Director on his Congressional campaign
8:15 Lessons Nicole learned in politics
10:15 How Pence Media Group disrupted the comms world
12:30 Clients come to PMG for the female touch
14:20 PMG's work for Pluie
16:30 PMG was perfectly positioned for COVID
18:00 How PMG's collective shared experiences are its strength
20:30 PMG's work for Sweetgreen
This episode’s guest:
• Nicole Pence Becker on Instagram
• Pence Media Group on Instagram

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