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Product Launch for New Product Developers Mark A Hart, NPDP
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- Wirtschaft
The Product Launch blog explores the factors that contribute to extraordinary innovation in product launch and contrast this with the precursors to mediocre results. An optimized launch advocates a Launch Architecture approach to ensure that the proper resources are enlisted and the components can be produced and synchronized for maximum impact in new product development.
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Reframing the concepts of product delay and customer requirements in NPD
Documents that describe "customer requirements" and schedules that spur discussions about "product delay" are artifacts of most new product development processes. Instead of these proxies for success, focus on improving the skills of individual contributors and the quality of their interactions within new product development networks.
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