Seriously in Business: Brand + Design, Marketing and Business White Deer, Jacqui Naunton

This is SUCH a common mistake for those of us DIYing our brand: Only creating 1 or 2 versions of our logo. Did you know you should have at least 4 different versions or more!! PLUS colour variations.

Having versatile, professional logo variations to suit the diverse needs of your business will mean you are ready for anything business throws at you and look wildly schmick the whole time. Whether it's needing a favicon or DP, logo for a T-shirt or business card, or something for a letterhead or footer in your presentation slides. These are the variations not to miss!

So, your business is ready to make its first hire? Or maybe you've hired before but are ready to do it better! In this episode, I chat with HR Expert, Amy Christopherson, on the critical aspects of hiring new team and creating a successful onboarding process for new employees.

Are you gearing up to launch a brand new, spanking visual identity into the world? Perhaps you've been in business for a while and you've decided it's time to shake things up with a fresh logo and a brand-new name. Or maybe you're a new player in the business world, eager to make a splash with your inaugural branding.

No matter your situation, this episode of the Seriously in Business podcast has got your back with some strategic tips on how to launch your brand in a way that's engaging, exciting, and won't leave your audience feeling lost or alienated (risking an "unfollow") - particularly for those of you on Instagram.

Colour psychology is something I use as a designer as part of my process of choosing colours, but it can be tricky to teach! So in this episode of the Seriously in Business Podcast, special guest designer, Emily Foster, shares some insights to help you choose the perfect colour palette for your business.

Does your brand evoke the right feelings? Do the colours make sense for your industry while still standing out? Do your colours flow nicely together? How much should you follow trends? We discuss all this in more in this episode!

Creating and curating a solid set of social media templates for your brand can be SUCH a timesaver and means you might actually post rather than face that all too common social media overwhelm.

But it's not always as easy as "let's make some social templates!". There are some things to consider first and in this episode I'll step you through my steps to crafting useable and strategic templates for your business you'll actually want to use AND that help to grow your business, not waste your time.

So just recently I made the HUGE switch of jumping from using Squarespace as my website design platform to Showit (one I had barely heard of when I started my research!).

But to make start from scratch building a website felt wildly overwhelming so I opted to purchase a template to get me started and thankfully I found Emma Troys template! In today's episode I chat with special guest, Emma Troy, on all things Showit PLUS helping you decide whether you should DIY/template design your website, OR hire a professional.