Spa Business Mastery Kirsten Foss

If you're feeling frustrated with your spa's copywriting and struggling to connect with your audience, then you are not alone! Many spa owners find themselves stuck in a cycle of ineffective messaging that fails to resonate with potential clients, leading to missed opportunities for growth and engagement. 



In today’s episode of The Spa Business Mastery Podcast: Spa Marketing With Delia, I sat down with my friend and stellar copywriter, Sam from Search & Social where we uncover the secrets of effective copywriting tailored specifically for your spa audience!



In this episode, you will be able to:


Master spa marketing copywriting techniques to captivate your audience and boost bookings.




Craft detailed spa audience personas to tailor your marketing messages effectively.




Uncover your spa's unique tone of voice to create a consistent and compelling brand identity.




Learn how to write engaging spa treatment descriptions that entice and inform potential clients.




Discover how to seamlessly incorporate SEO into your spa website content for improved online visibility.





The key moments in this episode are:



00:01:22 - Tailoring Copy to Spa Audience 

00:04:23 - Importance of Spa's Tone of Voice 

00:06:34 - Overcoming Copywriting Challenges 

00:09:43 - Utilizing Storytelling in Copywriting 

00:12:59 - Creating Consistency in Marketing Channels 

00:15:41 - Integrating SEO in Copywriting 

00:17:50 - Improving Copywriting Skills 

00:19:45 - Seeking Copywriting Assistance



The resources in this podcast are:


Email delia@virtualspabusinessmarketing.com to explore spa copywriting packages and marketing services.


Book a free Get Acquainted call with Delia to chat more about how she can help with revamping your spa’s website, email marketing, or social media copy.


Bookmark this episode for future reference when working on your copywriting skills.


Visit kirstenfoss.com to check out all the marketing services offered by Virtual Spa Business Marketing!

In today’s episode, we dive deep into the transformative power of implementing structured systems within spa businesses. Kirsten Foss, business coach for the spa industry, explores why creating efficient and reliable processes isn’t just good for consistent client results, but essential for growth, efficiency, and stability in the spa industry. Join Kirsten as she uncovers the key elements necessary for spa owners to transcend their service provider roles and excel as entrepreneurs.



In this podcast episode you’ll learn about:


The Foundation of Efficiency
Franchising as a Model
Delegation and Workflow
Systematic Approaches to Business Areas
Numerology and Timing
Training Programs for Systemization



Timestamps: 

01:21 Why spa owners struggle with their businesses, emphasizing the need for applying systems and structure to the guest experience, sales and team cutlure for growth and scalability.

04:06 Discussing the concept of preparing a business for franchising, highlighting the importance of documented systems, structure, and training for consistent outcomes and scalability.

06:36 Exploring how solo business owners can benefit from delegation and clear systems, emphasizing the need for documented processes to avoid inefficiencies and ensure consistent outcomes.

07:05 Connecting numerology’s 4 energy month to the importance of grounding ideas into tangible systems for business success, highlighting the significance of structure, stability, and foundations in the manifestation cycle.

11:04 Identifying and discussing key systems such as marketing, guest experience, sales, recruiting, inventory, and spa management.

24:55 Exploring the process of creating and implementing systems in a spa business, including spa-specific, plug-and-play systems and training programs for efficient implementation.



The Most Efficient Path to Sustainable Spa Growth

Wrapping up, Kirsten emphasizes the significance of investing in the implementation & maintenance of structured systems. Discover how prioritizing these systems not only helps in attracting and retaining clients but also provides a solid platform for scaling and achieving spa entrepreneurial success.



Structured systems are the backbone of any successful spa business. By focusing on creating and refining these systems, spa owners can ensure their business not only survives but thrives, paving the way for sustainable growth and success.



If you’re inspired to start transforming your spa business through systemization, save time and effort by purchasing Kirsten’s “plug & play” systems that are specifically designed for the spa industry. Each spa system includes all the documentation and support materials plus private 8-week coaching to customize your system transformation & ensure implementation. Book a complimentary Get-Acquainted call with Kirsten to chat about which system is your 1st priority.

Join Kirsten Foss, certified Numerologist and spa business consultant, for the May Business Numerology forecast to help you navigate this month with confidence and purpose. It’s a 4 energy month for everyone - you, clients, staff, family and friends - which means you’ll be experiencing both the high & low energies of stability, structure and foundations. It’s taking April’s creatively expansive activations and grounding them into stable foundations that have the structure and efficiencies needed to finish manifesting! 

In this episode, you’ll learn how May’s 4 energy can: 


Maximize spa business growth with May’s energetic planning techniques.


Uncover the power of numerology in shaping your spa's future success.


Boost spa management efficiency with structured systems for greater benefits.


Navigate fluctuating energy cycles for sustained business stability.


Learn to develop a systematic approach for successful spa ownership.



The Power of Blending Numerology & Spa Business

Drawing from her personal experience and expertise in numerology, Kirsten highlights the significance of aligning with the energy of each month and how it can impact both personal well-being and business success. By sharing the impact of the previous month's energy and diving into the four energy of May, she offers valuable guidance on harnessing stability and structure for sustainable business growth. 



Through practical advice on implementing systems, addressing potential stability issues, and prioritizing self-care, Kirsten emphasizes the interconnectedness of personal and business energy. Her relatable approach and insightful commentary make this episode a must-listen for spa owners seeking to optimize the energy of the month and cultivate a more balanced and sustainable approach to running their businesses. 



“This month is about implementing systems and structure into your business. So use this month as the month to analyze which parts of your spa business need more stability and structure.” - Kirsten Foss



The key moments in this episode are:

00:00:00 - Introduction to May Numerology Forecast 

00:06:39 - Understanding the Four Energy Month 

00:10:33 - Importance of Systems and Structure in Spa Business 

00:13:55 - Embracing Commitment and Purpose in Spa Business 

00:16:52 - Understanding the High Four Energy 

00:17:35 - Exploring the Low Vibration of Four 

00:19:18 - Challenges and Frustrations of Four Energy 

00:22:37 - Embracing Tenacity and Overcoming Quitting 

00:27:11 - Implementing Systems and Structures in the Spa Business 

00:32:39 - Benefits of Guided Meditations 

00:34:29 - Practical Action Steps 

00:36:11 - Energetic Dates to Note 

00:39:34 - Full Moon and Release 

00:41:58 - Finishing May with Abundance



The resources mentioned in this episode are:


Subscribe to the Spa Business Mastery podcast on your preferred podcast platform to receive regular updates and insights on scaling your spa business and implementing thriving systems and strong leadership.




Join the Soul of Spa Business Membership Waitlist to hear when Kirsten opens registration to access guided meditations, energetic forecasts, and tools specifically designed for spa and wellness entrepreneurs. This membership provides valuable resources to support your personal and professional growth as a spa owner.




Consider exploring guided meditation apps or platforms such as Insight Timer, Calm, or Headspace to incorporate grounding guided meditations into your daily routine. These can help you find balance and reduce stress, supporting your overall well-being.




Take the opportunity to analyze and develop systems and structures in your spa business to bring stability and organization. Kirsten can help you identify areas that feel chaotic or disorganized and work on creating systems to improve stability and efficiency.

Are you a spa owner and a mom feeling the weight of trying to do it all? You're not alone! Juggling self-care, running a spa business, and parenting can leave you feeling overwhelmed and drained.



But fear not, because in this episode of The Spa Business Mastery Podcast, Kirsten is joined by Dr. Sue McCredie from Soulfull Medicine to shed light on the journey of maintaining well-being as a spa mama.



This topic is all about our role as caregivers and how to make sense of the ever-present and ever-changing roles that challenge our ability to feel peace and balance in both your personal and professional life!



Key takeaways of this podcast: 


Finding Balance: Discover practical tips to balance self-care and caregiving in the fast-paced world of spa entrepreneurship, ensuring your well-being remains a top priority.


Transformative Insights: Dive into Dr. Sue McCredie's journey from pediatrician to coaching midlife women, and learn valuable lessons that can help you navigate your own path with grace and resilience.


Elevating Wellness Practices: Explore powerful wellness techniques that you can implement in your spa business to enhance the experience for both your clients and staff, creating a harmonious environment for all.


Parenthood and Entrepreneurship: Master the art of managing parenting and entrepreneurship in the spa industry, finding equilibrium between your family life and your business endeavors.


Personal Growth: Delve into the fascinating world of numerology and tarot with Dr. Sue, unlocking new avenues for self-discovery and personal growth that can enrich both your personal and professional life.





I think it's less about achieving something and more about just the grace of the journey. - Dr. Sue McCready



The key moments in this episode are:

00:00:00 - Introduction to Soulful Medicine 

00:03:39 - The Challenges of Balancing Caregiving and Entrepreneurship

00:09:20 - Tuning into the Seasons of Life

00:11:59 - Shifting Expectations and Health as Balance

00:13:31 - Flexing and Flowing Between Responsibilities

00:13:49 - Setting Expectations and Boundaries

00:17:01 - Problem-solving versus Witnessing

00:18:38 - Mama Archetypes: Visionary and Giver

00:19:57 - Mama Archetypes: Inspirational and Detail

00:25:33 - Shifting Boundaries in Parenting

00:27:36 - Importance of Hiring Help

00:28:27 - Utilizing Personality Types in Business

00:29:33 - Embracing Details in Business

00:30:33 - Embracing the Journey of Entrepreneurship

00:33:32 - Self-Care for Mom Entrepreneurs 



Motherhood and spa entrepreneurship are both a calling most of us can never choose between so it’s more critical than ever to manage the expectations we have for ourselves and our business. Tune in to this episode and take the first step towards a more fulfilling and sustainable journey in both parenthood and your career!



The resources mentioned in this episode are:

Embark on a journey of self-discovery by taking the Mama Archetypes quiz, curated by Dr. Sue McCredie. Gain valuable insights into your personality type and learn how to optimize your life, work, and relationships based on your unique archetype.



For more information about Soulfull Medicine , email Dr. Sue at drsue@drmccreadie.com

So, picture this: you're sitting there, scratching your head, wondering how to make your spa's TikTok content pop. You've tried everything, from random videos to crossing your fingers and hoping for the best. But let's face it, it feels like you're shouting into the void, right? Well, buckle up, because Cassie's about to drop some knowledge bombs that'll turn that frustration into pure excitement.



In this episode, we're diving deep into:


The secret sauce of TikTok marketing to skyrocket your spa's social media game.


Riding the TikTok trends wave to keep your audience hooked and coming back for more.


Crafting content that not only looks amazing but also speaks directly to your audience's soul.


Letting your audience take the reins with user-generated content strategies that'll have them feeling like VIPs.


Playing around with different video lengths to find that sweet spot that keeps your audience glued to the screen.


Getting cozy with analytics to understand exactly what makes your audience tick and how to give them more of what they love.



But here's the real kicker, folks – it's not just about churning out content and hoping for the best. Nope, Cassie's got some ninja-level tricks up her sleeve to show you how to use TikTok as a secret weapon for SEO and building a real, authentic community around your spa.



Timestamped summary of this episode:

00:00:00 - Introduction to TikTok for Spa Businesses

00:03:20 - Leveraging TikTok Trends

00:05:51 - Creating Eye-Catching Visuals 00:07:30 - User-Generated Content Strategies

00:12:30 - Testing Different Video Lengths

00:14:36 - Understanding Your Audience Preferences

00:15:18 - Authentic and Genuine Content Creation

00:17:28 - Maximizing Engagement and Community Building

00:18:03 - Utilizing Analytics and Metrics

I'm telling you, this episode is like a masterclass in spa social media domination. So, grab your favorite beverage, get cozy, and let's dive into the world of TikTok tips that'll transform your spa's social media game from meh to marvelous! Trust me, you won't want to miss this one.



The resources mentioned in this episode are:


Email Delia at delia@virtualspabusinessmarketing.com for social media management packages and support in creating engaging TikTok content for your spa business.


Tune into the next episode of the Spa Business Mastery podcast for more tips and insights on leveraging your marketing for your spa business.

It's an exciting time when you're ready to expand, but are you truly prepared for the financial side of things? Let's explore the crucial spa business metric you need to keep an eye on before taking the leap.



It's easy to get swept up in the excitement of growth plans, but have you checked your financial reports to see if your business can handle the upcoming costs and expenses? Sometimes, our optimism can cloud our judgment. And the usual Profit/Loss statement from your bookkeeper or the sales from your Point of Sale are not enough to make a wise decision that’s based on calculated risk. 



Numbers Are Navigators…Again!

But fear not, there's a key number hiding in your booking system that can give you a clear view of your financial readiness. Running a spa business on a budget requires mindfulness. Jumping into growth initiatives based solely on perception can lead to some sticky situations. Just think about it:


Hiring before you're truly busy enough can strain your finances.


Introducing new products without enough sales can hurt your cash flow.


Expanding your space too soon adds extra expenses without boosting revenue.



Let's talk about the big KPI that sits at the critical point of growth decisions: Productivity and it’s your compass during spa growth planning. In this episode, you’ll learn:


What Productivity tracks in your business.


The green light Productivity number for growth.


Where to find this metric in your spa software.


How often to check your Productivity metric.


What you should be looking for while you’re tracking this KPI.



I'm very much about tapping into your intuition, trusting your intuition in your business, letting that guide you hundred percent. But we also need to pair that with the data, the actual numbers. - Kirsten Foss



What’s Your Productivity KPI At, Dear Spa Owner? 

Discovering what Productivity means & how it affects your spa business and team growth outcomes is a huge eye-opener. When I first learned all of this information, you would have seen my mouth hang open in disbelief! “OH!! That’s why I’m so cash strapped. I didn’t know what to look for BEFORE I dropped thousands of dollars on that new hire that I didn’t end up staying because it wasn’t busy enough.” and “OH!! Now I see where the opportunity gaps are with my sales!!”



Now the question is “How do I increase Productivity”

I would love to answer that for you! It’s a big topic and I’ll make that for another podcast. 

If you could use a seasoned Spa Business Strategist (that’s me!) to get eyes on your spa sales opportunities, book a Get-Acquainted call with me. I’ll show you how to analyze and use your reports to make strategic growth decisions that will bring your more client sales and financial freedom!