Stop the Scroll: A Headstream Marketing Podcast Stop the Scroll: A Headstream Marketing Podcast

Influencers seem to be taking over the internet. With the growth of Instagram and YouTube, more individuals have started to create their own brands online. Senior Planner, Harriet Nicholson, from launch agency Five by Five sits down with David Craft and Tom Chapman to chat about the new world of online influencers.

Reactive content has been drilled into every content strategy since before the lights went out at Super Bowl XLVII, but are brands starting to over-do it? Digital expert Shane Bellamy (PepsiCo, Activision, EA, RAF Charitable Trust) sits down with Headstream’s James Perrin and David Craft to chat the do’s and dont’s when it comes to jumping on content bandwagons.

Risky content, billion point giveaways and the bottomless pit. Headstream Planner, David Craft, chats with Editorial Director of Contagious, Alex Jenkins, in our inaugural episode of Stop the Scroll. When it comes to branded content and the digital landscape, David and Alex set the record straight on what’s working, what isn’t and what’s changing for 2018.