Talking with Branders Branders Magazine

Using Archetypes to understand brand behavior is fantastic! This is a very structured way to understand how brands work.

Agencies and creatives who attempt to leverage the psychological power of archetypes to fuel branding, strategy, and creative endeavors usually fall into multiple traps from misconceptions as a result.

What’s Up, Branders? Do you know Maria Brasil? Well, you should!
Maria is an International branding powerhouse and I’m in awe of her charisma, smarts, and dedication to building brands.

As a former TEDx speaker, she is on a mission to construct brands that manifest the essence and uniqueness of each business, aligning them from purpose to positioning.

So what did we chat about?

x Her story, from Brazil to London and the world over
x International branding and strategies to always keep in mind cultural implications
x Her approach to guiding brands as an educator, speaker, and mentor

Talking with Maria, I realized how much of our world is truly borderless and that by taking a smart and proactive approach to connecting with audiences, no matter their location helps to build communities and brands that can stand the test of time.

I’m happy you’re here and thanks for listening.
Steven & The Branders Magazine Team

I sat down this past week, week with Rob Myerson from Heirloom agency to discuss his latest book designing brand identity with the great and late Alina Wheeler.

We also chatted about brand naming the state of branding in 2024 and beyond and really his journey from from being a friend of Alina's to kind of taking the helm and pushing the book to the next edition.

We also discussed the event happening on April 25th in San Francisco for the launch of the book and just had a really good conversation.

James Barnard is an icon in the design world. He’s a sought-after designer and let’s face it, one of the nicest guys you’ll ever meet.

So when I had the opportunity to interview him, I was equally excited as I was nervous. I didn’t want to come off as a fanboy, but I also wanted to let him know how much I appreciate his dedication to the craft of design.

Well, our conversation was amazing. We chatted through so much, such as…

Follow us on Instagram and Youtube

Let's talk about Blockchain, NFT, Metaverse, and Branding with Laura Petersen, entrepreneur, podcaster, and bestselling author, and Raj Khatar, entrepreneur, and prolific NFT collector.

Please find us on Spotify, IHeart Radio, and Apple Podcast!

Follow us on our YouTube Channel!

"Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in." Emmanuel Probst

Please find us on Spotify, IHeart Radio, and Apple Podcast!

Follow us on our YouTube Channel!