The Make Me Over Eb Podcast Ebony Looney

In this episode of the Make Me Over Eb Podcast, Ebony talks with Opal Clark about how hair stylists can market and protect their salon businesses. Opal Clark, a licensed cosmetologist with over 35 years in the beauty industry, shares her valuable insights. She discusses effective strategies for marketing your brand, protecting your income, and ensuring financial stability with expert advice on health and disability insurance. Whether you're a new stylist or transitioning from another career, this episode offers essential guidance to help you succeed and thrive in the beauty industry. Tune in for practical tips and inspiring advice from a seasoned professional.



Highlights

00:00 - Introduction02:15 - Opal's experience starting in the Beauty Industry05:45 - Transitioning from Corporate to Entrepreneurship08:30 - Importance of Mentorship and Business Knowledge12:00 - Why health insurance is the most important asset for a stylist15:45 - Steps to effectively market your brand



Connect with Opal Clark


Website - wealthbeyondthechairwithopal.com
Opal's Instagram - https://www.instagram.com/wealth_beyondthechair/

In this episode, Ebony Looney talks with messaging and thought leadership strategist Erica Breuer about how service providers can be seen as an expert instead of just an option. Erica shares invaluable insights on how service providers, particularly in wellness and beauty industries, can harness the art of communication to elevate their expertise at different stages of their business. Erica advises service providers, especially in wellness and beauty industries, on leveraging language to position themselves as experts, emphasizing transparency, commitment, and care in communication.



Follow Erica at www.ericabreuer.com

Follow Ebony at www.makemeovereb.com

Running a business takes a lot of work and time, and can affect our health and wellness if we're not careful. So in this podcast episode, I chat with family physician Dr. Nicole Y. Edwards about how to maintain a healthy balance between your busy life and taking care of yourself.

Connect with Dr. Nicole Y. Edwards: drnicoledo.com and abundantlifeconcierge.com

Connect with Ebony at makemeovereb.com

How do you stand out from similar service providers in your industry? In this podcast episode, Monica and Ebony talk about how storytelling and branding can help service providers stand out as different in their marketing.

The interview features Monica Valentine Reynolds from Vox Pop Marketing discussing the importance of infusing authenticity into branding for a more personal connection with the audience.

Monica emphasizes the need for individuals to bring their authentic selves to their brand to resonate emotionally with their target audience.

The conversation touches on the challenges of differentiation in a competitive market, where service providers may sound similar, leading potential clients to price shop.

Monica highlights the significance of discovering and showcasing the unique aspects and values of a business, helping it stand out and build brand loyalty.

The interview concludes with a discussion on the role of marketing professionals as "marketing therapists," encouraging clients to embrace their uniqueness and share their stories for a more impactful brand presence.

In this podcast interview with Jon Czeranna from Wit and Craft, the discussion revolves around the topic of branding and its distinction from having a logo. He explains that branding goes beyond just a logo and encompasses elements such as colors, typography, brand strategy, and positioning. The ultimate goal of branding is to create a unique identity within a competitive industry, offering customers a compelling reason to choose a particular brand. While a logo's primary function is to identify the brand, branding involves consistent messaging, advertising, and external-facing communication. The conversation delves into the importance of brand consistency and how it can be achieved without stifling creativity. Overall, the interview provides valuable insights into the world of branding and highlights the significance of developing a strong brand identity in a competitive marketplace.

We talk about why using video is important to a business's marketing strategy.