The Brand is Female The Brand is Female

This episode, part of our mini-series dedicated to PWHL’s inaugural season presented by GoodLife Fitness, features Brianne Jenner, pro hockey player and PWHL Ottawa Captain. Brianne is a two-time Olympic gold medalist and was crowned MVP of the women’s hockey tournament at the Beijing 2022 Winter Olympics. Brianne was part of the first signings announced by the PWHL in 2023 and plays for Ottawa as part of the original six.
Originally from Oakville, Ontario, Brianne played college hockey with the Cornell Big Red and has been integral in the development of women's hockey both on and off the ice. She is on the executive committee of the PWHL Players Association, advocating for the growth and sustainability of the sport.
Beyond her impressive athletic career, Brianne is dedicated to nurturing the next generation of hockey players through her Hockey Academy in Oakville and Ottawa. She hosts her own training program, where she helps young players develop their skills. Brianne's dedication extends beyond the rink as she continually works to support her community, making her an inspiring role model and a driving force in women's hockey.
In this conversation, we dive into her journey, her vision for the future of women's hockey, and the incredible impact she's making both on and off the ice.
This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

In the second episode of our special PWHL mini-series presented by GoodLife Fitness, we explore the careers of two standout athletes, both Olympic Gold Medalists in women’s hockey and both professional hockey players: PWHL Ottawa Goaltender Emerance Maschmeyer and Genevieve Lacasse, Manager, Corporate Sponsorships & Sales for PWHL. In this conversation, we dive into the couple’s views on the significance of the inaugural PWHL season and what its creation means for women in sports. Join us as we discuss their journeys, triumphs, and the bond they share in the world of hockey. 
Emerance Maschmeyer, known for her collegiate career at Harvard and a 29-save performance in the 2015 NCAA National Collegiate Women's Ice Hockey Tournament, has also made her mark internationally. She earned gold at the IIHF Women's World Championship and the Winter Olympics and now plays for Ottawa as a goalie in the Professional Women's Hockey League.
Geneviève Lacasse, a former goaltender for the Canada women's national hockey team, is a two-time Clarkson Cup winner and an Olympic and IIHF World Championships Gold Medalist. After retiring from professional hockey in September, she joined the PWHL front office, continuing her dedication to the sport.
This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

In this episode, we’re shining a light on the co-founders behind Jems, a non-toxic condom company with gender-inclusive packaging and language, Whitney Geller and Yasemin Emory.
Yasemin and Whitney, who by then had already been operating their own design agency, noticed a gap in the market while searching for contraception options between their pregnancies. The condom aisle lacked appeal due to its outdated packaging and language – the category was targeting straight men only, with products that hadn’t been updated in decades, and left women and gay folks out of the conversation altogether. As a result, they embarked on a mission to revolutionize the industry. Jems isn't just about condoms; it's a platform for expansive education, sparking conversations on everything from sexual health to love, power, and beyond. With a commitment to simplicity and transparency, Jems is normalizing safer sex with condoms that are healthier and cater to everyone’s needs.
In this episode, we'll hear from Whitney and Yasemin about their journey into the industry, the challenges they've faced, and their vision for the future of sexual wellness. Here is our conversation.
This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

The first conversation in our special PWHL series, presented by GoodLife Fitness, is with Emma Maltais, a standout forward for PWHL Toronto and a key player for Canada's national women's ice hockey team.
In her debut PWHL season, Emma Maltais tallied 19 points (that’s 4 goals and 15 assists) in 24 games, tying for the scoring lead among rookies and finishing seventh overall in league scoring. Her 15 assists led all rookies and tied for the overall league lead, showcasing her exceptional playmaking abilities. Emma was instrumental in Toronto's penalty kill unit, contributing to its league-best 91.8% success rate and scoring the first-ever 'jailbreak' shorthanded goal in PWHL history​. If, like us, you don’t speak hockey and are not entirely sure what that means, just know that her outstanding performance earned her a nomination for the PWHL Rookie of the Year award.
Beyond the PWHL, Emma has already had a brilliant international hockey career. She won a gold medal at the 2022 Beijing Winter Olympics with Team Canada and has secured multiple gold medals at the IIHF Women's World Championships. She also played a vital role in Canada's silver medal finishes at the 2023 World Championships and the World U18 Championships.
Emma’s journey to the top was not without its challenges. Growing up, she often played on all-male teams, including in the Junior league, which helped hone her skills and toughness on the ice. Emma’s achievements in both the PWHL and for Canada on the international stage underscore her talent, determination, and growing influence in women's hockey, making her an inspiring figure for athletes and fans alike. Here is our conversation.
This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

This episode highlights a true pioneer when it comes to science-forward skincare that transforms everyday life. JJ Walsh founded Formula Fig, inspired by her rich background in the world of fashion and experiential design. She began her career working under the British editor Isabella Blow at Tatler, eventually becoming a fashion editor herself. JJ’s creative journey included writing for British Vogue and Conde Nast Traveler, later founding her own design firm to work with some of fashion’s most prominent brands. She transitioned her focus to wellness and skincare after relocating to Vancouver, establishing Formula Fig in 2019, a skincare company known for its luxurious facial bars offering high-tech facials, vitamin shots, and clean beauty products, all in an inviting and aesthetically pleasing environment.
Her mission with Formula Fig is to make expert skincare accessible through innovative, design-led experiences. Uniquely female-founded and operated, Formula Fig emphasizes community, design, and service, helping customers #GiveAFig about their skin.
This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

This episode spotlights a fascinating succession story, featuring Andreea Crisan, who’s become a leader in the transportation industry, a space where women tend to be under-represented to say the least.
From the age of 11, Andreea worked in some capacity or another alongside her father, navigating the challenges of immigration and unemployment to ultimately see him establish Andy Transport. After her business studies, Andreea chose to eventually take over the role of CEO from her father, expanding the company’s operations and diversifying its business units. Today, Andy Transport has one of North America's Top 250 largest fleets and earned recognition as one of Canada's fastest-growing companies.
As President and CEO, Andreea carries forward a legacy of excellence and empowerment, guided by the wisdom imparted by her father. Through her example, she inspires others to embrace curiosity, embrace uncertainty, and pursue their passions with courage and conviction. There are so many amazing businesses in need of a good succession in Canada, and we hope this conversation inspires you to consider this model as an option, whether you’re a new entrepreneur looking for a fresh project, or an established one, looking for a successor. 
This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale