The Raving Patients Podcast Dr. Len Tau

If you feel like your dental practice needs a reputation boost, you should consider leveraging media appearances. But how exactly do you go about that? And what makes a good story? 
In this episode, I’ve invited media guru and branding expert Christine Haas, CEO of Haas Media and founder of The AI Newsroom. She spent 15 years out of her celebrated career in broadcast journalism, winning multiple industry accolades, including Emmys and Associated Press Awards.
Christine now helps hundreds of business leaders clarify their brand message, conducts media crisis training for corporate executives, and secures media placements to help clients build credibility in their industry to drive revenue.
She’s sharing her unparalleled expertise with me today to share how dental practices can use media exposure to stand out in this competitive market. She shares invaluable strategies for getting your practice featured in news outlets, creating a perception of authority and expertise that attracts and retains patients.
Christine also shares why media is important for your brand, as well as ideas on what makes a good media pitch for dental practices. Beyond media strategies, Christine also discusses the role of artificial intelligence in today’s marketing, offering insights into how AI can streamline operations, boost marketing efforts, and act as a hot topic for dental professionals to leverage.
Tune in to learn the secrets to crafting stories that attract both news outlets and potential patients with Christine Haas.
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Key Takeaways:
Meet The Media Expert, Christine Haas (00:00)
Why Is Media Important for Your Brand? (06:45)
Getting On TV To Promote Your Brand & Christine’s Approach (11:37)
What Makes A Good Media Pitch (22:44)
Training Dentists & Their Teams To Pitch Stories (25:37)
Lightning Round Q&A With Christine (31:20)
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Additional Resources
Connect with Christine Haas:
Website: https://christinehaas.com/
LinkedIn: https://www.linkedin.com/in/christinehaasmedia/
Instagram: https://www.instagram.com/christinehaasmedia/ 
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Learn about the upcoming Supercharge Your Dental Practice 2-day event in September:  https://superchargeyourdentalpractice.com/
Use code RAVING to save $100 on registration. 
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Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com
This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/
This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/
Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Have you ever wondered how top professionals in dentistry keep climbing higher? And how can you do the same?
Many dental professionals are hungry for growth, but lack the guidance to move forward. That's where mentorship and coaching can play a pivotal role. 
Today, I’m thrilled to welcome Deneen Dismore, a dynamic fractional CMO and new patient acquisition specialist with a rich background in dental marketing. Known for her innovative strategies in patient acquisition and retention, Deneen has made her mark as a leading voice in dental practice marketing.
Combining her expertise with a strong commitment to empowerment and mentoring, Deneen guides dental professionals to redefine their views on success and take control of their careers. Her approach emphasizes mindset, mastery, and actionable strategies, inspiring her clients and audiences to reach new heights in the fast-paced world of dentistry.
Deneen shares with us how mentorship and coaching are pivotal, not only on a personal level, but also in enhancing professional growth and skill development within the dental industry. We also explore additional topics such as strategies for patient-centric marketing, finding the right mentor, and how coaching can specifically help people, particularly women, in dentistry to overcome professional obstacles and assume leadership roles.
Don't miss this insightful discussion. Tune in to empower your dental career with Deneen’s insights!
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Key Takeaways:
Intro (00:00)
Meet Deneen Dismore & Her Path Into Dentistry (01:57)
Generic vs. Niche Dental Marketing Approaches (04:18)
Crafting Patient-Centric Marketing Strategies (09:09)
Benefits of a Growth Oriented Mindset (15:45)
Addressing Burnout In Dental Professionals (19:24)
The Importance of Mentorship, Coaching & Empowerment (24:15)
Lightning Round Q&A With Deneen (31:00)
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Additional Resources:
Connect with Deneen Dismore: 
Facebook: http://facebook.com/dentalmarketingdeneen
Instagram: http://instagram.com/dentalmarketingconsultant
LinkedIn: http://www.linkedin.com/in/deneen-dismore-0b1b1014
Website: https://www.deneendismore.com/
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Learn about the upcoming Supercharge Your Dental Practice 2-day event in September:  https://superchargeyourdentalpractice.com/
Use code RAVING to save $100 on registration.
—
Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com
This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/
This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/
Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!
 

Producing content for marketing and keeping up with potential leads can be challenging for many dental practices. If your human staff is struggling to get it done, why not make it happen with the help of AI? 
Today, I’m sharing how AI for dental marketing can help give you the competitive edge you need! 
My guest is Wendy Richmond, CEO of Results Matter Dental Marketing. Wendy brings well over a decade of experience as a marketing director for multimillion-dollar dental practices, where she has revolutionized marketing strategies through the use of artificial intelligence. Her expertise has transformed practices from earning $1 million a year to an astonishing $1 million a month.
Today, Wendy shared the practical applications of AI in dental marketing, explaining how it can optimize marketing efforts and speed up lead communication to close big cases, especially in full arch dentistry. She also shares insights on leveraging AI, not just for automation but as a tool to enhance personal engagement with potential patients.
We also explore how AI can support content creation and discuss how these technologies are becoming indispensable in modern dental practice marketing strategies. Wendy gives real-world examples of how AI tools have improved efficiency in targeting and attracting new patients.
If you’re ready to take your dental practice to the next level with AI, don’t miss this episode! Tune in.
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Key Takeaways:
Intro (00:00)
Meet Wendy Richmond (01:31)
Using AI to Enhance Dental Marketing Content Creation (09:04)
Getting the Most Out of AI Chat Bots (12:41)
AI & Lead Magnets for Full Arch Dental Marketing (17:38)
Why Every Dentist Should Leverage AI & Wendy’s Marketing Takeaways (22:27)
Lightning Round Q&A With Wendy (28:09)
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Additional Resources:
Learn more about Results Matter Dental Marketing AI here: https://ai.resultsmatterdentalmarketing.com/
Connect with Wendy on LinkedIn: https://www.linkedin.com/in/wendy-susan-richmond-7609932/
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Learn about the upcoming Supercharge Your Dental Practice 2-day event in September:  https://superchargeyourdentalpractice.com/
Use code RAVING to save $100 on registration.
—
Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com
This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/
This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/
Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!
 

Did you know that women suffer from burnout at higher rates than men do? This is also true for women in leadership positions, including dentistry. 
Today’s episode sheds light on the pressing issue of burnout, particularly among female dentists.
My guest is Andrea Smith, an advocate for well-being and empowerment, particularly in the healthcare field. After a decade in the corporate world, she became exhausted from juggling the roles of employee, mother, wife, and friend. Andrea decided to create her own business, offering sales training to the Med Tech industry, but the burnout remained.
Ultimately, this motivated Andrea to create the Thrive by Design Group, which supports and empowers women to embrace their true selves and break free from the situations causing their burnout. 
She brings important insights for addressing this pervasive challenge, strengthened by her own personal journey. We talk about the root causes of burnout, emphasizing the compounded pressures women face, such as the high stakes of managing a dental practice and family life. 
Andrea also offers practical advice and strategies for women to navigate these challenges, advocating for a balance that fosters well-being and success. Through “The Awaken Your SuperHERo” course she designed, women can learn how to create a sustainable and balanced life.
If you’re interested in the course, listen till the end for an exclusive discount for Andrea’s course. 
For anyone feeling identified with the signs of burnout, this episode is a must. Tune in to learn more about this important issue.
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Key Takeaways:
Introduction (00:00)
Andrea Smith’s Career Journey (03:16)
What’s Causing Burnout for Women in Dentistry? (07:55)
Signs & Symptoms of Burnout (11:20)
Steps To Overcome Burnout (17:34)
The Awaken Your Superhero Course (19:02)
Lightning Round Q&A With Andrea (22:18)
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Additional Resources:
Interested in Andrea’s “Awaken Your Superhero” course? Email Andrea at info@thrivebydesigngroup.com for more information. 
Or check it out here: https://thethrivebydesigngroup.com/our-services/
Use the code SUPERHERO to claim a 10% discount.


Connect with Andrea Smith:
Instagram: https://www.instagram.com/awakenyoursuperhero/
LinkedIn: https://www.linkedin.com/in/andreassmith/
—
Learn about the upcoming Supercharge Your Dental Practice 2-day event in September:  https://superchargeyourdentalpractice.com/
Use code RAVING to save $100 on registration.
—
Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com
This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/
This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/
Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Did you learn customer service at dental school? Most dental professionals barely scratch the surface of business-related subjects in their education. 
But to have a thriving dental practice, you need to deliver an unparalleled patient experience. And for that, learning the art of customer service is a must.
To explain how to achieve this is today’s guest, Daniela Skeen. She’s the founder of Dentaedge, CFO of National Direct Signs, and an influential speaker, coach, and consultant to dental professionals, empowering them to take charge of their careers. 
Since 2009, Daniela has been committed to elevating dental practices through effective communication and processes, empathy, accountability measures, personalized care, and an unwavering focus on customer service.
In this episode, we discuss the power of top-notch customer service through Daniela’s business perspective. She offers practical tips for elevating patient satisfaction and how she helps dental professionals set their practice apart, encouraging patient loyalty and positive referrals.
Additionally, Daniela shares how branding, decor, and signage can make an impact on first impressions. We also talk about professionalism faux pas and how team interactions can contribute to a memorable patient experience
Ready to transform your dental practice into a place patients rave about? Tune in now.

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Key Takeaways:
Introduction (00:00)
Meet Daniela Skeen (00:51)
The Power of Exceptional Customer Service for a Successful Practice (04:18)
Communication & Listening is Key (15:19)
A Few Out-of-The-Box Ideas to Gain & Retain Patients (21:48)
Simple Communication vs. Clinical Terminology (28:22)
Lightning Round Q&A With Daniela (30:19)
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Additional Resources:
Learn about the upcoming Supercharge Your Dental Practice 2-day event in September:  https://superchargeyourdentalpractice.com/
Use code RAVING to save $100 on registration.


Connect with Daniela Skeen:
Instagram: https://www.instagram.com/daniela_skeen/
Facebook: https://www.facebook.com/profile.php?id=1303487086
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Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com
This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/
This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/
Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

They said success would make us happy. They were wrong. Let's find out what truly matters.
Healthcare professionals are often caught in the pursuit of success at the expense of their well-being, often leading to burnout or disenchantment with their jobs.
Today’s episode redefines what true success and happiness look like with the guest Tarryn MacCarthy, an orthodontist and transformational mindset and happiness coach for healthcare professionals.
We start by exploring Tarryn's journey to finding happiness and professional success on her own terms. She shares what drove her to coach others on the importance of nervous system regulation and finding happiness within.
We discuss why happiness, not success, should be everyone’s starting point. Tarryn makes the point that ultimate success is impossible without taking personal responsibility for our own happiness first, debunking the myth that success naturally leads to happiness.
We also touch on the vital role of nervous system regulation in not just personal well-being but as a crucial component of professional success and leadership. From practical advice on managing stress to redefining success on your own terms, this episode is packed with priceless insights for any healthcare professional.
Tune in and join us as we challenge the status quo of success. 
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Key Takeaways:
Introduction (00:00)
Meet Dr. Tarryn Maccarthy & the Business of Happiness (01:47)
Dr. Tarryn’s Take On Success & Nervous System Regulation (09:04)
Nervous System Regulation as a Key Component of Business Growth (19:07)
Who Is Responsible for Your Happiness? (26:06)
Suggestions for Nervous System Regulation (28:25)
Lightning Round Q&A With Tarryn (33:32)
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Additional Resources:
How happy are you? Take the free quiz here: www.thebizofhappiness.com

Connect with The Business of Happiness: 
Instagram: https://www.instagram.com/thebizofhappiness/

Facebook: https://www.facebook.com/thebusinessofhappiness


Connect with Tarryn MacCarthy:
LinkedIn: https://www.linkedin.com/in/dr-tarryn-maccarthy-2b401b123/
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Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com
This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/
This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/
Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!