The Sales Playbook Podcast Paul Castain

There's a new cold email tactic making the rounds that 9 out of 10 times will make you look like a liar, but;
 
There's a much better (and more honest) way to approach the tactic that creates genuine dialogue with your prospects!
 
In this week's episode of The Sales Playbook Podcast, we're gonna go there!
 

Isn't it amazing how we can have 99 great things going on but an encounter with one idiot, becomes the focus?
In this week's episode of The Sales Playbook Podcast, we're going to explore some sound advice from a multi-millionaire (270 million net worth).
I'm also going to open up and tell you how I almost lost my business several years ago because of doing the exact opposite of this man's advice!

We always think about demos in the traditional sense of perhaps an overview of our solution, showing functionality, etc.
In this week's episode of The Sales Playbook Podcast, I'm going to open 5 new doors for you!

Busy decision makers LOVE to scroll through emails and oftentimes they miss THE most important points we were trying to articulate.
In this week's episode of The Sales Playbook Podcast, we're going to look at 3 super important things;
1) WHY decision-makers scroll in the first place
2) We'll take a look at the latest eye scan research to see HOW (as in the specific pattern) they scroll.
3) I'll show you 12 things you can use, within the body copy of your cold email to;
Slow the scroll!
This week's episode of The Sales Playbook Podcast is brought to you by our Ultimate Prospecting Course. Click HeRe for details!
 

The subject line on your cold emails can dramatically improve your open rates and they can even dramatically REDUCE the probability of your email getting flagged for spam!
In this week's episode of The Sales Playbook Podcast, we're going to talk about several things you can do to improve your subject lines in an all caps, EPIC way!