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For health systems, it’s important to leverage all tools in the digital marketing toolkit to support digital patient experience efforts. In this episode, hosts Chris Boyer and Reed Smith discuss the role digital advertising plays in supporting online experiences and share ways to leverage UX/Ui to optimize advertising efforts. They are joined by Jeremy Mittler of Veeva who share how to develop a privacy-first advertising segmentation strategy. 
Mentions from the show: 

Digital Customer Experience: A Marketing Game Changer

The Art of Patient-Targeted Advertising in Healthcare

The Role of UI/UX in Advertising: Creating User-Centric Ad Campaigns

Jeremy Mittler on LinkedIn

Veeva.com


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Recorded live from the Expo hall at the 29th annual Healthcare Marketing & Physician Strategies Summit, hosts Reed Smith and Chris Boyer are joined by Kristen Wevers and David Perry, and share some of the key themes and ideas being discussed at the conference. From leadership resiliency, having a seat at the strategy table, to adapting to disruption, the four panelists discuss relevant topics top of mind to healthcare marketing and communication leaders across the industry. 
Mentions from the show: 

Kristen Wevers on LinkedIn

David Perry on LinkedIn

Reed Smith on LinkedIn

Chris Boyer on LinkedIn

The Forum for Healthcare Strategists


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As Bob Dylan put it so eloquently: “the times, they are a changin’” - and for Chief Marketing Officers in health systems, this is true now more than ever. In this episode, hosts Reed Smith and Chris Boyer discuss the evolving role of the CMO, and the new skill sets required of the role. They are joined by Chris Bevolo who discusses his latest blog post “Rome is Burning” and his advice to marketing leaders weathering the challenges of our industry today. 

Mentions from the show: 

The Evolving Role of the Chief Marketing Officer in 2024


5 Predictions for the Marketing Jobs in 2024: Easier or Harder to Find a Job? 

Blog post: Rome Is Burning: CMOs in Healthcare


Chris Bevolo on LinkedIn

BPD Healthcare agency


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Since the pandemic (and arguably before), health systems are dealing with unprecedented staffing and culture challenges. In this episode, hosts Reed Smith and Chris Boyer discuss the results of a recent study on healthcare employee satisfaction, discuss how to address “quiet quitting” and share high-level thoughts on how organizations could begin changing their own culture. Then they are joined by Christy Pretzinger, CEO of WG Content, how shares her concept of the Cultural Balance Sheet and the results she’s seen by adopting a life-work balance at her organization. 
Mentions from the show: 

TP251 – ICYMI: The High Stakes of Digital Marketing In Healthcare


My Language of Love Presentation from HITMC 2022 

Press Ganey insight report: Employee experience in healthcare 2024



The Rise of Quiet Quitting: The Hidden Epidemic of Employee Disengagement 

How To Improve Your Company's Culture: Four Steps

Christy Pretzinger on LinkedIn

WG Content website


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On March 18, 2024, HHS and OCR released updated guidance on how health systems should utilize third-party trackers on their website - but what specifically did they indicate was different? In this episode, hosts Chris Boyer and Reed Smith review the revised guidance, underscore the need to develop a privacy policy, and then Ray Mina from Freshpaint joins to share his perspective and insights on how health systems should adopt a 1st party data strategy. 
Mentions from the show: 

OCR Updates Guidance Regarding Compliance with HIPAA in Use of Online Tracking Technologies: Questions Remain

OCR UPDATE ON TRACKING TECHNOLOGIES PROVIDES LITTLE RELIEF FOR HIPAA-REGULATED ENTITIES

18 HIPAA Identifiers for PHI

Ray Mina on LinkedIn

https://www.freshpaint.io/


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In health systems, many organizations are rightfully starting to consider the evolution of their website CMS to a Digital Experience Platform (DFP) - but what does that mean? In this episode, hosts Reed Smith and Chris Boyer clarify what a DXP is, including discussing differences between DXPs and CMSs and how websites are begin to evolve to meet the needs of modern digital experiences. John Berndt from Valtech joins to discuss his perspective on DXPs and how adopting a composability framework, while more complicated, can provide significant value to an organization. 
Mentions from the show: 

What is a Digital Experience Platform?

The difference between a CMS and a DXP

The Evolution of Content Management Systems (CMSs) to Digital Experience Platforms (DXPs)

John Berndt on LinkedIn

Valtech.com


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