Trusting your gut or the numbers BNZ Connect SME Podcast

When a crisis hits, do you turn to data and information to help you navigate a way through or do you rely on your gut? In this episode we speak to two innovative businesses both faced with the challenge of guiding their staff and customers through at a time of uncertainty as New Zealand went into COVID-19 lockdown. Angie Judge, owner of SAAS business Dexibit, turned to the data to help guide their customers through the uncertainty. While Emily Miller-Sharma, co-owner of fashion retailer Ruby, trusted her gut to keep up with the pace of decision making she was faced with. Their ultimate goal? Putting the needs of their customers first.

The guests featured in this podcast are sharing their own views and experiences. As this podcast is for general information purposes only, content should not be relied upon as professional advice. Always get your own independent advice that takes into account your personal situation. If you’d like to access a transcript of this podcast, you can view it online at blog.bnz.co.nz/podcasts.