TSQ - TradeSquare Catherine van der Meulen

Adrian Falk is the founder of Believe, an Australian advertising and PR agency that has been operating for the past 20 years.

After living the New York lifestyle for a number of years, Adrian returned to Australia, to launch Believe after experiencing so much on a global stage that he could then apply his knowledge to a local market.

In this podcast, Adrian shares lots of bite sized tips to creating great PR angles and approaches by understanding your audiences and getting focussed on your goals to creating a meaningful business.

Adrian also shares wonderful case studies of entrepreneurs and organisations that he has worked with that are creating impact through valuable news stories, influencer marketing and sharing stories that connect.

Hon. Damien Tudehope is the NSW Minister for Finance and Small Business and reflects in this podcast on where NSW has come from on their journey to recovery. 

Over the last 2 years, the NSW Government has injected over $10 billion into recovery support through JobSaver, targeted packages and grants to enable small businesses to re emerge and into an economic environment where businesses can thrive the most.

With strong focusses and investment into regional areas, development of online presence, improved technology and IT operations, NSW small businesses now have the opportunity to thrive through Rebuilding, Recharging and Renewing.

And with these three R's being the theme of the NSW Small Business Month in March 2022, Minister Tudehope sees it as an opportunity to collaborate, share, learn and grow.

Minister Tudehope has been championing for local small businesses to work more closely with government and see them as a friend to further enable their positive turnaround and growth 

Catarina Pinto Moreira is the co-founder of the Explainable Analytics for Machine Intelligence Initiative and Senior Lecturer at the School of Information Systems at the Queensland University of Technology, a multi - disciplinary academic, artist, continuous learner and community leader.

Catarina was presenting the findings of her PhD, when she was asked about her roots in Portugal, and realising she didn't have the depth of knowledge she should have in this area and realised she was in fact disconnected from her roots, and went on to study Eastern philosophy.

She moved from the University of Leicester to Queensland University of Technology after an offer letter and a universal sign from an Australian bottle of wine.

Her work now is focused on how systems make predictions, how people make paradoxical decisions, quantum physics, the human touch & understanding  and how to bring these two in alignment.

Knowing that we are becoming more isolated in a tech world, Catarina shows incredible leadership through her community projects and inspiring the next generation, by living her life and career in doing good. 

Deborah Fairfull is a passionate entrepreneur and admits she's had the entrepreneurial bug for most of her life.

Following a series of businesses, Deborah realised that you need to grow personally to be successful in business and recognised that the connecting thread to all of her ventures was personal development , life long learning and well-being.

With a strong curiosity for continuous learning, self reflective feedback and awareness of behaviours she definitely knows that the current topic of well-being at work is extremely pertinent and has only been amplified by Covid.

Deborah has been able to create a global team and scalable solutions by enabling her business with the right technology to have even further impact and democratise wellbeing.

She also recognises that through partnerships and the joy of collaboration, you can reach more like minded people to build out your community, and knows that with every $1 spent on wellbeing has a return on human investment of $6 over 2 years.

Sonja is a happy, optimistic, curious, creative and clever woman who launched her own business in IT software over 20 years ago after being fired from a corporate role and launched Women in Technology Association after confronting a near death experience.

As a "story teller", Sonja is all about the character of the story, choosing their own life adventure and having a positive impact through their choices. Knowing how meaningful stories are to connect authentically, this became one of the foundations of the Women in Technology Association.

In this podcast Sonja shares a number of amazing women from across the globes stories who were ahead of their time as coders and instigators in the revolution of science, computing and technology.

Sonja has recently sold her business for 8 figures and shares that to be successful, you've got to get up one more time, be resilient, know yourself and be future focused.

Divya sees the notion of identify as an interesting thing particularly with one of her life roles as a geneticist and has established a research field at QUT aligned to Stress Genomics. 

Through her role she looks at the positive and negative social factors aligned with genetic factors that contribute to stress, mental health and well-being. 

Knowing that a key contributor to our response to stress is Belonging, Divya shares some of the key actions that we can take to create a deeper sense of belonging through connection. 

Knowing that our DNA is not our destiny, Divya has contributing many years to debunking the myths of the role it plays in our lives.