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So, your job is to market a consultancy?

Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing.

“unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you.

Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you).

Care to give it a try? Then listen in right away - or read a bit more about the project here:

https://unbillable-hrs.com/

unbillable hours - a podcast about better professional services marketing Ash, Flo

    • Wirtschaft
    • 5,0 • 3 Bewertungen

So, your job is to market a consultancy?

Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing.

“unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you.

Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you).

Care to give it a try? Then listen in right away - or read a bit more about the project here:

https://unbillable-hrs.com/

    S28E5 - Effectuating (!) programs

    S28E5 - Effectuating (!) programs

    Ever heard of ”effectuation?” No? Well, it’s one of these management frameworks or something. And it contains a bunch of principles you might find helpful when preparing your marketing programs for execution. Here goes:

    • 29 Min.
    S28E4 - Categorizing services

    S28E4 - Categorizing services

    Are you thinking about your services in the same ways your clients do? And do you use the same words they use to describe them? Well, chances are, you’re not—or not anymore. Prospects’ categories for thinking about and searching for consultancy services are ever-changing, and Source Global Research’s CEO Fiona Czerniawska explained in some detail why it pays to pay attention.

    • 33 Min.
    S28E3 *Replay* - Driving change

    S28E3 *Replay* - Driving change

    How can consultancy marketers make firm-wide change? We asked someone who should know because “making change” is part of their marketing executive day job: Marc Appel, head of content and editorial strategy at Accenture.

    • 33 Min.
    S28E2 - Professionalizing bizdev (even further)

    S28E2 - Professionalizing bizdev (even further)

    Seems like a lot of you liked our ”Professionalizing Bizdev” episode - and some of you even sent us some questions. So... we double down on the theme, and explore how firms can push beyond ”unfocused” business development and into a much more focused way of pursuing clients and new business:

    • 29 Min.
    S28E1 - Buying ads

    S28E1 - Buying ads

    Ever considered LinkedIn ads for your firm or service? We certainly have... and we’ve learned enough about them to understand we’d need to have an expert explain them to us ... which is why we invited Hannibal, who was kind enough to share his insights. So, here you go: A full episode on ”buying ads”!

    • 45 Min.
    S27E5 *Replay* - Rethinking content

    S27E5 *Replay* - Rethinking content

    Flo recently hopped onto Alastair McDermott’s ”Recognized Authority” podcast to discuss some fresh ideas for consultancy content creation - here’s the replay for you:

    • 1 Std. 6 Min.

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Keep going!

Sounds like you two have a great time creating great content. Love it!

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