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unbillable hours - a podcast about better professional services marketing Ash, Flo
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- Wirtschaft
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5,0 • 3 Bewertungen
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So, your job is to market a consultancy?
Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing.
“unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you.
Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you).
Care to give it a try? Then listen in right away - or read a bit more about the project here:
https://unbillable-hrs.com/
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S31E2 - Increasing success (Deltek webinar replay)
Keen for some practical tips for improving your firm's business development AND delivery success? Then listen to this replay of a recent Deltek webinar, which has Flo summarize a few key pointers around value proposition refinement and "signature method" design!Episode host: Deltek, through their "Powering consulting efficiencies" series.
Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakotaPls. find the webinary-accompanying blogpost here. -
S31E1 - Rethinking productization
Yes, we’ve discussed productizing before on this podcast... but we hadn’t done so with Eisha Armstrong yet, who literally wrote the book about it. So, Ash and Flo invited her on - and she kindly hopped on to share what she knows about structuring, templatizing, and tech-enabling services before building entire ”products.” A Highly recommended listen!
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S30E5 - Stacking propositions
Q: ”Hey Ash, Flo - would love to implement some of the value proposition stuff you keep talking about. But we’re a 15-practice firm! Where should I even start?” A: ”You start by creating multiple propositions. Here, let me show you...” *proceeds to pull out pins, red string, and a Matryoshka doll*
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S30E4 - Structuring know-how
All consultancies have know-how... but not all of them have it formalized (let alone refined to a point where it might become some form or IP). If your firm is in the latter group - which steps could you take towards a more refined, compelling form of ”know-how-packaging”? We asked Curley Thirty Three’s Liam Curley for tips:
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S30E3 - Tweaking messaging
Ash and Flo discuss a recent think piece from Source Global Research, pointing to interesting changes in professional services buyers’ spending patterns and service buying preferences. Is it time to tweak your firm’s messaging?
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S30E2 - Formalizing methods
Sure, your firm has frameworks - but does it have a ”signature methodology,” i.e., a proprietary process designed to help educate prospects and structure engagements? If not, you should design one ASAP - and listen to this to learn how you might do it:
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Keep going!
Sounds like you two have a great time creating great content. Love it!