80 Folgen

So, your job is to market a consultancy?

Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing.

“unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you.

Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you).

Care to give it a try? Then listen in right away - or read a bit more about the project here:

https://unbillable-hrs.com/

unbillable hours - a podcast about better professional services marketing Ash, Flo

    • Wirtschaft
    • 5,0 • 3 Bewertungen

So, your job is to market a consultancy?

Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing.

“unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you.

Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you).

Care to give it a try? Then listen in right away - or read a bit more about the project here:

https://unbillable-hrs.com/

    S15E3 - Improving visibility

    S15E3 - Improving visibility

    Ash and Flo have discussed ”positioning” and ”messaging” a number of times, and in a number of episodes. But how, exactly, should firms ”get the word out” once they’ve defined it - and improve the visibility of their story and services? Listen to hear their two-part answer here:

    • 24 Min.
    S15E2 - Recession-proofing marketing

    S15E2 - Recession-proofing marketing

    It’s pretty clear we’re headed for a downturn at this point... in many of our clients’ industries, at least. So, how should firm marketers respond and prepare? Ash and Flo discuss why changing your messages and offering is very likely a must at this point, and how you should think about cutting spending and increasing efficiency in your own function.

    • 26 Min.
    unbillable hours - The trailer (reddux)

    unbillable hours - The trailer (reddux)

    All the reasons for why you should listen to this podcast, in under 2 Minutes!

    • 2 Min.
    S15E1 - Landing messaging

    S15E1 - Landing messaging

    Let’s say you’ve just finished all the exciting work to create new messaging for your firm or practice - how should you go about ”landing it”, i.e. publicizing it within the firm... and your markets? Ash and Flo discuss common execution mistakes, and how to avoid them.

    • 20 Min.
    S14E5 - *Replay* Leadership notes

    S14E5 - *Replay* Leadership notes

    Since we had to teak a break from recording fresh episodes, Flo and Ash have dug into the archives to find this replay of our S6E1, ”Leadership notes,” with former big-firm senior managing director (turned investor), Eric Schaeffer. So, if you’ve ever wondered what the practice leadership thinks about marketing - you can hear the answer here. Listen to Eric  sharing his notes on firm marketing and how to manage it!

    • 27 Min.
    S14E - Client cases

    S14E - Client cases

    They’re the pillar of every consultancy’s marketing strategy - and they’re also pretty darn difficult to get right: Client case studies (or: ”cases”)! If you’re struggling with getting enough of them together for your efforts, then the tips Ash and Flo share in this epsiode might help - click here to listen!

    • 29 Min.

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Keep going!

Sounds like you two have a great time creating great content. Love it!

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