Upmarket: The Business of Real Estate Photography & Media Upmarket Studios

Renowned Architectural Photographer Ema Peter joins Reed on this special episode of the Upmarket Podcast! Inspiration abounds in this episode. Ema talks about how her experience speaking at PMRE 2022 inspired her to dabble in Real Estate Photography and even curmudgeonly Reed gets inspired by Ema's dedication and passion for her craft. The also talk about how to vanquish imposter syndrome and the mindset that Real Estate Photographers can use when they take on bigger, more "prestigious" projects. This is a super-interesting chat with one of the industry's smartest and awe-inspiring photographers!
Also, OF COURSE, they end the show with their ACTION ITEMS!
PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Early Bird Registration opens soon and will be announced on the pod!
AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.
SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away 2 ALL-EXPENSES PAID TRIPS TO PMRE 2024!!!!! That's right, two lucky winners will be drawn this summer tol win PMRE tickets, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.
BONUS SWEEPSTAKES ALERT - everyone who enters will automatically be entered in an EARLY BIRD DRAWING on June 3rd for an iGUIDE Planix Pro camera system and iGUIDE Instant free for 3 months.
PLUS everyone who enters will be emailed a coupon code for $50 off PMRE registration AND a sent a sweet piece of iGUIDE Swag.
NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.
Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!
The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.
Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.
Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Time to check in with Upmarket Media about their ongoing scaling journey! Reed, Mark and Chelsea sit down together to discuss all that has been going in the business lately, starting with a potentially delicate situation involving Chelsea herself. They detail how Chelsea had been feeling burnt-out and under-compensated, which led a to a heart-stopping Slack message to Reed and Mark. Fear not loyal listeners, for Chelsea did not quit! However, serious discussions followed, which led to a promotion and raise for Chelsea. Whew, crisis averted! The rest of th episode is spent talking about the new Branding side to Upmarket Media and an in-depth discussion on whether or not to start shooting all video content for clients on... iPhones.
PLUS, Reed gets a tattoo????
They of course wrap it up with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.
Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com. Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upamarket.media.
The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.
Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.
Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

On this episode, Reed speaks with Matthew Anderson @matthewaphoto, a commercial and architecture photographer based in Kansas City, MO. Matthew has successfully transitioned his business from mainly real estate photography to exclusively working with builders/designers/architects etc. HOLD UP. Matthew is not advocating that everyone needs to abandon REP for higher-end commercial work. He really just wants to talk about the fact that every single successful REP is at some point going to be approached by non-realtor clients, so every REP should at least have a cursory knowledge of the commercial side of the business and how to approach shoots practically and financially. He also dishes on his popular YouTube channel and dishes on some controversial takes he has shared in his videos.
Also, OF COURSE, they end the show with their ACTION ITEMS!
PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Early Bird Registration opens soon and will be announced on the pod!
AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.
SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away 2 ALL-EXPENSES PAID TRIPS TO PMRE 2024!!!!! That's right, two lucky winners will be drawn this summer tol win PMRE tickets, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.
BONUS SWEEPSTAKES ALERT - everyone who enters will automatically be entered in an EARLY BIRD DRAWING on June 3rd for an iGUIDE Planix Pro camera system and iGUIDE Instant free for 3 months.
PLUS everyone who enters will be emailed a coupon code for $50 off PMRE registration AND a sent a sweet piece of iGUIDE Swag.
NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.
Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!
The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.
Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.
Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

The recent $418 million settlement between the National Association of REALTORS and Home Sellers will have broad implications over how REALTORS are compensated. How does this affect Real Estate Photographers and Media providers? Old friend of the show, Sam Benner, Team Leader of the Real Team at EXP Realty, walks us through the settlement and how he sees the landscape changing. Reed and Sam bandy ideas on where we can leverage our skills as media providers to keep our services integral to the listing process and open up new sources of revenue on the buyer side as well.
They of course wrap it up with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.
Follow Sam on Instagram.
Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com. Follow the pod on Instagram at @upmarketpod.
The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.
Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.
Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

OK. A lot to digest here:
PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Early Bird Registration opens soon and will be announced on the pod!
AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.
SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away 2 ALL-EXPENSES PAID TRIPS TO PMRE 2024!!!!! That's right, two lucky winners will be drawn this summer tol win PMRE tickets, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.
BONUS SWEEPSTAKES ALERT - everyone who enters will automatically be entered in an EARLY BIRD DRAWING on June 3rd for an iGUIDE Planix Pro camera system and iGUIDE Instant free for 3 months.
PLUS everyone who enters will be emailed a coupon code for $50 off PMRE registration AND a sent a sweet piece of iGUIDE Swag.
NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.
Whew! Also, you should know, that Upmarket Pod will now be released weekly through PMRE. Yippeee!
Upmarket Pod is pleased as punch that we are the Official Podcast of PMRE, and with that great power, comes great responsibility... we get to break the news of who will be hosting PMRE 2024. Listen to the episode to find out who! Reed chats with the host about PMRE and gets into a longer, informative discussion about the host's area of expertise and how it relates to the Real Estate Media Community.
Guess what they end the show with? That's right! ACTION ITEMS!
Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!
The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.
Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.
Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Reed is joined on this episode by Bethany Diedrich of Highland Visual in Davenport, Iowa (and editor of Upmarket Pod!) to talk all things Reels and specifically Reels with the Agent on Camera. Getting your agents to be on camera consistently can help drive additional revenue for your business and enhance the marketing for your client, which, in turn, should get you even more business! That's not always easy though. Bethany and Reed talk through strategies, philosophies and some of the challenges to be faced putting your agents on camera.
They of course wrap it up with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.
Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com. Follow the pod on Instagram at @upmarketpod.
The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.
Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.
Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!
Shifter Summit was officially a hit, and you can still get a virtual ticket to watch the entire conference on-demand! Hear talks from some of the top professionals in their respective niches in Architecture and Design photography. Got to www.shiftersummit.com for more info. Use the code “upmarket” for $100 off.