Voices of Today’s Workforce Melissa Sierra

In this episode, I interviewed Luis Alvarado, CEO of Oasis Vantage Care Alliance. For 10 years I have watched Luis build powerhouse sales teams and create entrepreneurial projects. Now he’s owning his own business guiding his clients on how to navigate their businesses as states re-open post-COVID. He’s also mentoring those who are unemployed and looking to transfer their current career skills into Sales and Account Management in the Healthcare industry. If you’re in need of motivation and inspiration, Luis’ words advice have you covered. Career building as we have known it has changed. You don’t want to miss Luis’ advice on how to be resilient and take charge of your future

Chelsea Lancaster is embracing living a life full of intent. Her personal journey to living her truth wasn’t always an easy on. Chelsea shares how through her divorce she learned how you can’t outrun your true self. How you can look truly in control to everyone on the outside but neglecting your needs and happiness on the inside. Self awareness and coming to terms with putting yourself first is a challenge many of us women face. While it’s not always an easy journey toward mastering prioritizing ourselves it is one that really opens up life’s true meaning. When we lean into our intuition, we discover who we were meant to be and how to live life on our own terms.

Todd is a seasoned Media Executive with over 30 years experience. Whether in the boardroom pitching new business or in the lounge brainstorming with his team, Todd is an agent of positive change. He’s currently doing some consulting work for agencies and companies looking for help charting a new course as they re-open for business. Please make sure to check Todd out on LinkedIn https://www.linkedin.com/in/hauser321 for any career opportunities

Shenik’s interview is one that embodies the spirit of passion, resilience and sheer optimism. Shenik’s own experience with cerebral palsy led her to her current job at a company called PunkinFutz. PunkinFutz is a small women-owned business that makes sensory-friendly products & accessories for children with disabilities. Shenik’s bright take on the world and pushing past adversity will make you believe anything is truly possible.

Alanna graduated from college last year and is looking to further the entry level experience she gained as an Account Coordinator. She looks at the world with eyes wide open even as she has been journaling about her dad’s diagnosis of COVID. Thankfully he is on the road to improvement and Alanna is is spending her time of personal development while sharpening her creative skills. Alanna bio: Alanna Gonzalez is a CUNY Lehman College alumni who earned her B.A. in media communication studies. She is a published author with experience in editorial writing and completed an account management internship within the Hispanic/multicultural advertising industry. She has worked with accounts such as AMICA, AARP, NBA, McDonald's, and Safe Horizon.

Previously, Alanna worked as an Account Coordinator, and a Digital Media Coordinator at USIM. Her accounts included: Sonic Drive-In, Crunch Fitness, TheraTears, Logan's Roadhouse, O'Charley's, RPM, James Patteson, Savills and the Arthritis Foundation.
Next, Alanna hopes to complete her MPS in account management and planning from CUNY City College.
Contact Information:
Instagram: @lannag_
LinkedIn: Alanna Gonzalez
Email: alannagon20@gmail.com
Website: https://alannagonzalez.wordpress.com/about/

Christina was recently furloughed from her job at Penn National Gaming; something many Americans have experienced over the past month. Christina offers a fresh perspective on her situation and shares some keys to her success over the year. Bio: Christina Bachmann is a corporate Regional Marketing Manager for Penn National Gaming, Inc.
She currently works with ten properties within the Penn National Gaming portfolio, focusing on media, marketing deliverables, client service, and partnering with third-party agencies and vendors on property marketing projects and initiatives. Christina also facilitates strategic direction regarding property social and marketing strategy and promotional initiatives through target market and paid media analysis and reporting.
Working in collaboration with other internal departments including strategic analysis, direct mail, email, and creative and design, Christina and her team deliver all necessary marketing elements to properties for successful completion of marketing campaigns.
Most recently, Christina worked on opening two property sportsbooks and has been excited and looking forward to the recent partnership with Barstool Sports and getting to be able to work on marketing initiatives incorporating this new component into the Penn family.
A key element and point of pride for Christina has been her success in driving revenue while creating cost savings to directly impact EBITDA, which was achieved through annual strategic, consumer-driven marketing plans focused on the consumer lifecycle and consisting of initiatives covering all aspects of marketing, advertising and communications.
These strategic marketing plans focused on bringing together the consumer experience and platforms where customers are consuming data and interacting with the brand through cohesive and consistent initiatives and brand messaging, to enhance the company’s image and position within the marketplace.
Over the past decade, Christina has achieved a progression of leadership roles in marketing, communications and advertising across multiple industries, including Director of Marketing roles overseeing all marketing department operations. She has created and set the strategic direction for comprehensive marketing programs and initiatives, developed short-term and long-term budgets and, in collaboration with Planning & Analysis, analyzed data to assess the effectiveness of these programs.
Christina has led teams responsible for digital marketing initiatives, including social media, SEO and website marketing, and has implemented strategic email initiatives for conversion from direct mail. Her main focuses center around database marketing, traditional and non-traditional advertising, brand objectives, social media, budgeting, strategic planning, promotions and events, and reporting analysis to Vice Presidents and other Executives.
Originally from Columbus, Ohio, Christina matriculated from The University of Dayton and currently resides in Rochester, Michigan (Metro Detroit) with her husband, daughter, judgmental cat, and is navigating the new challenge of being a SAHM during the COVID-19 crisis.