You, Me & CPG by Haines McGregor Haines McGregor

There’s seldom a more admirable sight in FMCG than a relentless desire for the best; it’s a trait worth its weight in gold.

James Dashwood Chase is an entrepreneur with pedigree, and his CV speaks volumes - Co-Founding Chase Distillery, Willys Apple Cider Vinegar, and Founder now of men’s health brand Baz & Co.

Joining Jamie Holtum this week on You, Me & CPG, James explains what drove their family farm’s successful diversification, how they built a brand that caught Diageo’s eye, and how to capitalise on a market that’s never been more perfect for men’s wellness.

This episode covers
James’ family farm and their relentless desire for the bestThe unique dynamic of working with familyChase Distillery’s rise, and subsequent Diageo takeoverBeing in business for a good time, not a long timeSustainability’s value at the heart of brandsJamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Haines McGregor: https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor
James Dashwood Chase: https://www.linkedin.com/in/jchasedistill/
Baz & Co.: https://bazandcoskincare.com/
https://www.linkedin.com/company/baz-co/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/

Tequila is among the fastest growing and most vibrant categories, with endorsements from famous faces pervading the space.

It takes a keen eye, love of the spirit, guts and an equally bold Co-Founder to find a gap in the market just as Jack Vereker has with El Rayo Tequila.

The brand has sprung into life to a stale space - Jack joins us to share just how he’s achieved this, how he’s learned to respect failure, and why he once thought marketing was ‘a joke’...

This episode covers
Influencer marketing in the tequila space, and Jack’s dream celeb ambassadorEl Rayo’s focus on mixing as a differentiatorHow the brand grew from Jack and his Co-Founder’s humble beginnings as tequila loversJack’s respect for failure, and the value in itManaging the dynamic of childhood friendship with his Co-FounderJamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Haines McGregor: https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor
Jack Vereker: https://www.linkedin.com/in/jack-vereker-7311b476/
El Rayo Tequila: https://elrayotequila.com/
https://www.linkedin.com/company/el-rayo-tequila/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/

Entering the Dragon’s Den is often a real sink or swim moment, and under the pressure and watchful eyes of the nation, we saw Jasmine Wicks-Stephens shine.

Exiting the infamous entrepreneurial amphitheatre with three Dragons’ backing, it’s their praise of Jasmine’s character that should draw your attention to the Founder of two fantastic brands, Faace and Known.

She joins us on You, Me & CPG to pull back the curtain on the Den experience, detail her staggering path to achieving such success, and her place in the future of the beauty industry.

This episode covers
The true Dragon’s Den experience, warts and allWhat makes Faace such a compelling proposition for its investorsThe care and ethos behind Jasmine’s no-nonsense brandHow Jasmine masterfully balances her leadership of two brands The future of sustainability in the beauty industryJamie Holtum https://www.linkedin.com/in/jamie-holtum-85b79634
Faace https://wearefaace.com/
https://www.linkedin.com/company/wearefaace/people/
Jasmine Wicks-Stephens https://www.linkedin.com/in/jasmine-wicks-stephens-b912641b/
Haines McGregor https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/

Since You, Me & CPG’s inception we’ve played host to some incredible guests with insights from the very top of the industry. Where better to collate the very best than in one very special episode…
Episode 11 looks back on the masterful approaches to branding, leadership and career progression coming from the sector’s most prolific figures, from Diageo titans to M&C Saatchi Founding Directors.
This episode covers
Jonathan Stordy’s ‘elephants and mice’ method for productivityOllie Palmer’s approach to breaking huge tasks into building blocksDavid Kershaw’s experience with ‘brutal simplicity of thought’Stephen Robertson’s remarkable answer to our regular section, ‘That’ll Never Work’Sian Davies’ ownership of her decisions, choosing the right voices to heedLearn more and follow the journey at: https://www.hainesmcgregor.co.uk/

Few names are more synonymous with an industry as M&C Saatchi is with the advertising industry, and the power of simple, effective advertising runs in David Kershaw’s DNA.
At the chaotic inception of the agency, ‘influence’ and ‘disruption’ were words that held gravitas, and David’s career to date shows just why M&C Saatchi has earned the right to use them.
Join us for David’s tales from the top, why the value of creativity isn’t what it once was, the power of being an ‘unreasonable creative’, and what current creative directors should learn from the greats.
This episode covers
The chaotic background to M&C’s foundationDifferences in the ad world between the 70s-90s and todayThe increased challenge of building creative trustM&C’s iconic brutal simplicity of thoughtThe need for creatives to be unreasonableLearn more and follow the journey at: https://www.hainesmcgregor.co.uk/

The brands under Jeremy Lindley’s watch across many years are nothing short of iconic. So how do you balance the design legacy with a new age of ideas…
Diversity of thought and inclusive design are at the heart of Jeremy’s ethos and Diageo’s culture, but it’s exactly how this manifests in great design that makes his insights such a revelation to many.
Join us on You, Me & CPG as we share the unmissable benefits of inclusive design, how to cultivate an explosion of diverse thought, and the three word mantra that every design must live up to.
This episode covers
Great examples of inclusive design on the web and beyondHow to catch your subconscious biasesCreating an environment for diverse thought to thriveThe three words that form a central tenet to Diageo’s designHow semiotics revolutionised Tesco’s design processThe continuous premiumisation of the CPG industryLearn more and follow the journey at: https://www.hainesmcgregor.co.uk/