This is Fitness Career Mastery. It’s everything that trainers, group fitness instructors, and gym and studio owners need to know to develop your career in the fitness industry- whether you’re just starting out, or looking master your skills to achieve the best client experience, grow your business, and expand your reach.
Getting your certification is just the beginning. Learn how the world's most successful fitness professionals create an experience and brand for their clients that keep them coming back for more. Barry Ennis has taught alongside and interacted with some of the world’s top fitness professionals, and is getting them to spill their secrets to success in this podcast.
As you’ll discover through listening, this goes well beyond being a good coach or having a beautiful studio. In an global industry that is worth almost US $25 Billion, you have to know how to set yourself apart from the competition to be successful, and to have a real impact on your clients. It’s the small details that make all the difference: what music you play and where to find it, how you use social media to stand out, the steps to a successful studio launch, or how to effectively market yourself or your brand. Take advantage of this amazing opportunity to learn from the best.
Barry has also spent the last decade consulting for some of the top fitness brands around the world, training their instructors, and assisting these businesses in gaining a foothold in their respective markets. Listen and learn as Barry also shares his experience as an international fitness trainer, and gain access to extra content online that will help you get yourself started in the fitness industry, or rise to the top.
All those little secrets to success? They’re right here. Your journey begins at fitness career mastery.com.
FCM142: Taking Your Digital Offering to the Next Level & What Comes Next In The Digital Space with PJ Taei
Over the last year, Shay and I have shifted a huge amount of Fitness Career Mastery’s business towards helping fitness professionals transition online and find success in what can seem like a crowded space.
We’ve looked into every piece of technology that you could possibly use in order to determine the simplest and most powerful and professional tools to help you create a high quality digital class experience for your clients.
Of all the platforms that we’ve toured and tried, there’s been one’s that’s stood apart- UScreen. If you’re not familiar with the features of UScreen, you’ll learn a lot in this conversation today with the founder.
The other benefit of having him on the show with us today is that as the leader of the UScreen team, he has his finger on the pulse as to what’s coming next in the digital fitness space, which he’s going to share with us in this episode.
So press play to learn a lot of valuable information in this episode on how you can take your digital offering to the next level.
FCM141: Why You Are Uniquely Equipped as a Fitness Professional to Become an Entrepreneur with Sean Garner
There ARE so many similarities between how you coach your clients, and ultimately how you have to coach yourself when you become an entrepreneur!
But that doesn’t mean it’s for everyone, because if you think about how you likely coach many of your clients- sometimes you’re more of a therapist than a trainer- you’re training their mindset and mental health just as much as you’re training their body.
It’s the same with entrepreneurship. You can learn who your ideal client is, and powerful marketing and sales strategies to show them that you’re the guide that they need, but if you don’t maintain the right mindset while you’re operating your business, it’s near impossible to see results.
Press play now to learn how to leverage the fact that you are already a coach… learn how to coach yourself… and ultimately master your mindset as you ride the rollercoaster of entrepreneurship.
FCM140: Invigorate Your Website Homepage with Billy Polson & John Hackbert
Have you built your website homepage based off of a proven strategy? Or based on what you THINK your potential customers want to see?
When it comes to your website homepage design, this is THE PLACE where people come to learn more about you, engage with you further, and hopefully purchase a product or service from you.
But in a day and age where people skim rather than read, you have less than 20 seconds to capture the attention of your visitors and educate them on what you’re all about, and how you can help them with their unique problem.
It’s a REALLY challenging thing to master! And that’s exactly why in this episode we break down what you can do to make your homepage stand out to your ideal client, and stand apart from your competitors.
It comes down to demonstrating that you understand your ideal client, and provide them with tremendous value that they're looking for when they discover you.
FCM139: How To Become A Sought-After Expert with Pete Dupuis
Niche development can be really scary! If your thought process goes something like this… “if I make myself appealing to more people, and market myself to a larger audience, then I’ll wind up getting more clients!” ...unfortunately, this strategy simply doesn’t work.
As a fitness professional, it’s essential that you build a reputation for being the BEST at one particular thing. Not only will it help you gain more clients through clear messaging, but like you'll hear our guest say...
...If you have the reputation at being the best at something, you are widely assumed to be far better than average at everything else.
In this episode we’ll break down how you can begin to hone in on that special group of people that you are uniquely equipped to serve in order to become a sought-after expert.
FCM138: The Critical Importance of Investing in Yourself and Your Business with Ema Masters
Almost exactly 1 year ago, in March of 2020, COVID changed the world overnight. It forced the majority of creators and business owners in our industry to move online, with rapid speed accelerating us down a path, we believe, the fitness industry was already on.
Unfortunately as the landscape grew more competitive, it also accelerated something else growing steadily in the fitness landscape - the proliferation of misinformation. Coaches simply observing and copying experts (or often times influencers posing as experts) and proclaiming themselves to be experts as well without really understanding the benefits and contraindications of what they were passing on.
If you want to be truly successful in this industry and change people’s lives, it’s essential that you invest in yourself and your business. That means educating yourself. Not just in terms of fitness certifications, but in business practices so that you are truly showing up and serving your ideal client in the best possible way. It’s also vitally important to take the time to really deeply understand the people that you’re serving.
In today’s episode, we talk about how it’s essential that you don’t get wrapped up in the hype, the noise, and the competition, and instead…. Take a breath… settle down… and then dig deep.
It might not seem like it in your echo chamber of what you see online, but the most popular trainers are the ones that yes, have a magnetic personality; but they’re also the ones that know their stuff deliver an unforgettable experience for their people.
They’ve taken the time to educate and UPSKILL themselves on safe and effective programming, how to build a business based on the pain points of their ideal client, how to speak to this unique client on an emotional level, all which is what it takes to truly change people’s lives.
FCM137: Niching Down to Rise UP with Alexis Perkins
If we’ve learned anything from building Fitness Career Mastery, it’s that being successful in business has nearly everything to do with MINDSET.
In this episode, we tackle topics like how to discover who you’re meant to serve, and the fear that you feel around the topic of niching down & serving what you perceive as a small pond of potential clients.
We also address that little voice in your head that wants to shut you down when things get tough, and tries to convince you that you don’t actually want this thing that you actually really really want!