188 episodes
2Bobs—with David C. Baker and Blair Enns David C. Baker and Blair Enns
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- Business
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4.8 • 60 Ratings
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Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns
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Advising Clients Ethically
Whether you call yourself an advisor or consultant (or not), David has seven core ethical principles that should govern advisory work.
LINKS
"Advising Clients Ethically" article on Punctuation.com -
Just Stop Talking
The fact that sales people tend to talk too much is nothing new, but Blair has observed in recent client work just how profound of an effect this pervasive problem has on sales outcomes.
Links “How and When to Talk About Your Firm”
“Replacing Presentations With Conversations” -
Working With a Maverick
When it comes to qualifications for ideal clients, David doesn’t hear anyone talking about how agencies can benefit when the person across the table is someone who presses boundaries and ethically skirts the rules within their own organization.
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The Dichotomy of the Expert Salesperson
As Blair is finishing his new book that drops later this year, he comes to the realization that pretty much everything he does comes down to the fundamental issue that experts think they need to show up as a different person during the sale: pitching, persuading, and convincing instead of as the leader their prospective clients need them to be.
LINKS
"The Dichotomy of the Expert Salesperson" article by Blair Enns at WinWithoutPitching.com
"Ditch the (Sales) Script" -
Maximizing Pro Bono Opportunities
While discussing eight ways creative firms can do pro bono work better based on an article David wrote recently, both he and Blair discover a couple new profound insights together.
LINKS “Maximizing Your Pro-Bono Contributions” by David C. Baker at Punctuation.com
Left-handed Mango Chutney -
Attending the Way
Blair recognizes how a Confucius quote is really bad business advice, but is still moved by how a highly principled creative firm in New Zealand continues to thrive by prioritizing their creative practices and client fit over new business strategy.
LINKS
"Attending the Way" article by Blair on WinWithoutPitching.com
AltGroup.net
Customer Reviews
All killer no filler
A friend, and fellow agency owner, recommended you to me last week. Great presentation and content, lots of useful takeaways to unpack, thanks chaps
Keep it up
Really insightful . Unlike the vast majority of podcasts I never tire of listening to them .
I’ve listened to every episode multiple times
This podcast is the best ever. I never tire of listening to David and Blair talk. I could listen to them talk for hours and hours.
They give incredibly good advice, they get right into the discussion too - no waffly intros here!
bottom line: I’ve made significantly more money because of what I’ve learned from David and Blair.
If you work as a creative entrepreneur - this is a MUST.