69. How I Approach Lead Generation That Doesn't Include Instagram {Solo Episode‪)‬ The Business of Branding

Struggling on generating consistent leads and generating them as paid clients? A few days ago I polled my Instagram audience for best topics to record for solo episode and as per your request I’ve come with this helpful topic to help you. Generating leads is just one of the struggles of entrepreneurs and converting them to sales is just another. I dive into the different types of leads I am always aware of and the different ways that I generate both client & customer leads. I focus a lot on how I do this in a really simple way that is efficient because.. you know, mom life!



Episode highlights:



01:33 - Current social media platforms I’m on and other future content plans

06:14 - My definition of clients and customers

08:21 - My lead generation mechanism for growing my email list

12:48 - My low ticket funnel and how it helped grow both my Instagram audience and my business

21:05 - My second lead generation mechanism and how it converts audience into my email list, paid low ticket funnel customers and wider audience and following growth.



Take a peek at Brand Identity Breakthrough that I referenced a few times in the episode!

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