17 episodes

Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers.


This podcast is brought to you by MomentumABM, the account-based marketing consultancy, redefining how sales and marketing teams grow their biggest customers. You can learn more about MomentumABM at www.momentumabm.com

Account-Based Marketing MomentumABM

    • Management
    • 5.0, 14 Ratings

Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers.


This podcast is brought to you by MomentumABM, the account-based marketing consultancy, redefining how sales and marketing teams grow their biggest customers. You can learn more about MomentumABM at www.momentumabm.com

    Ep. 17 The Momentum Customer Buying Index™ Part 1

    Ep. 17 The Momentum Customer Buying Index™ Part 1

    In this episode of the Account-Based Marketing podcast, we reveal a powerful analysis tool that brings together ten years of experience and proprietary research to provide a unique picture of who the buyers are in key markets and analyses their vendor expectations, buying cycles patterns and preferences around sales and marketing engagement. 

    • 24 min
    Ep. 16 Baker Hughes: Balancing short-term and long-term growth

    Ep. 16 Baker Hughes: Balancing short-term and long-term growth

    In this episode we’re joined by Ryan Almond, Global ABM Leader at Baker Hughes, to discuss the importance of understanding short-term needs and knowing how this plays into a medium-to-long-term strategy.

    • 39 min
    Ep 15. The Customer Buying Index™ Series – An Expert View: Dowshan Humzah

    Ep 15. The Customer Buying Index™ Series – An Expert View: Dowshan Humzah

    Being provocative can earn you the deal. In this episode of The Customer Buying Index™ series, Dowshan Humzah, Independent Board Director and Transformation Specialist, shares that vendors who have a clear vision for the future and that are always demonstrating the art of the possible, are closer to earning themselves a trusted partner status.

    • 35 min
    Ep 14. The Momentum Customer Buying Index™ Series – insights from enterprise buyers: Tony Miller

    Ep 14. The Momentum Customer Buying Index™ Series – insights from enterprise buyers: Tony Miller

    A vendor who helps is the vendor who sells. Tony Miller former Marketing VP at Disney and Marketing Director at WW, talks about how vendors who understand the context and can help him achieve alignment are those he would turn to first.

    • 25 min
    Ep 13. The Momentum Customer Buying Index™ Series – insights from enterprise buyers: Andy Simpson-Pirie

    Ep 13. The Momentum Customer Buying Index™ Series – insights from enterprise buyers: Andy Simpson-Pirie

    The role of the CTO has changed. Former CTO at Lloyd’s Banking Group and Zürich Insurance Group and now CTO Cyberfort Group, Andy Simpson-Pirie describes how his role has changed, what this means for vendors looking to create partnerships and how having an insight-driven understanding of business is the key to success.

    • 29 min
    Ep 12. The Momentum Customer Buying Index™ Series – insights from enterprise buyers: Brian Hayes

    Ep 12. The Momentum Customer Buying Index™ Series – insights from enterprise buyers: Brian Hayes

    Reaching the status of trusted partner is something many enterprise sellers wish to achieve, but few actually do. Brian Hayes, former Global Head of Transformation at HSBC and now Financial Service Industry Lead – EMEA at VMware, gives his tips on how to build trust in a relationship.

    • 33 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

PabloPenguin ,

Just discovered these

A great treasure trove - thank you

GTemplar ,

Insightful

Really interesting thank you, a great line up of guests so far - looking forward to future episodes.

RMPrice ,

Finally

Great podcast on ABM.

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