13 episodes

'Adventures in Local Marketing' is the only podcast that tells the stories from the front line of local marketing.

BrightLocal's Head of Marketing, Kristian Bannister chats to industry experts and marketers who are living local marketing day in, day out—the people pushing it further and in new directions. Get inspired by their journeys, uncover new ways of thinking, and deepen your strategic knowledge.

No fluff.
No unjustified hype.
No gimmicks or 'flash in the pan' tactics.

Just great conversations with the brightest minds in local marketing.

A BrightLocal Podcast.

Adventures in Local Marketing BrightLocal

    • Business

'Adventures in Local Marketing' is the only podcast that tells the stories from the front line of local marketing.

BrightLocal's Head of Marketing, Kristian Bannister chats to industry experts and marketers who are living local marketing day in, day out—the people pushing it further and in new directions. Get inspired by their journeys, uncover new ways of thinking, and deepen your strategic knowledge.

No fluff.
No unjustified hype.
No gimmicks or 'flash in the pan' tactics.

Just great conversations with the brightest minds in local marketing.

A BrightLocal Podcast.

    Levi Williams-Clucas on Building Trust Signals Within Google My Business

    Levi Williams-Clucas on Building Trust Signals Within Google My Business

    Is your Google My Business listing sending out strong trust signals?

    That’s the question Levi Williams-Clucas, SEO Specialist at StrategiQ, aims to answer in this episode of Adventures in Local Marketing.

    Levi views trust signals as a double-header. There are the trust signals your GMB listing gives out to potential customers – would someone buy from your business?

    And, there are the trust signals it sends out to Google – does your business seem legitimate and worthy of ranking?

    Listen to learn:

    • Which Google My Business features send out trust signals
    • What negatively impacts trust within GMB
    • How to optimize your website to strengthen trust signals
    • The top 5 tactics that help you build and maintain trust signals

    • 49 min
    Colan Nielsen on Building Your Unique Local SEO Playbook

    Colan Nielsen on Building Your Unique Local SEO Playbook

    On this episode, we chatted with Colan Nielsen about how to build an effective, and importantly, unique local SEO playbook.

    Colan is VP of Local Search at Sterling Sky, and we tapped into his 11+ years of experience to find out the best ways to develop your own playbook.

    As you’ll learn, a playbook goes way beyond a simple checklist of actions to take. Your playbook should not only define how you go about local SEO, but also what steps you take to communicate with clients and uncover new tactics.

    Listen to learn:

    • The big benefits of having a playbook
    • The pitfalls to avoid when using a playbook
    • How to use your playbook through the first year of working with a client
    • How to continue to expand and sharpen your playbook

    • 1 hr 10 min
    Jordan Choo on How to Land Bigger Clients

    Jordan Choo on How to Land Bigger Clients

    Many agencies aspire to move upmarket and work with bigger clients – and for good reason. Bigger clients lead to larger retainers, better budgets, and impressive client logos to show off to prospects.

    But what exactly does moving upmarket look like? And is working with big clients all it’s cracked up to be?

    That’s what I wanted to find out from Jordan Choo, Managing Partner of Kogneta – a digital marketing agency for franchises and multi-location businesses.

    In this episode, Jordan shares his experiences of moving his agency upmarket and the possibilities and perils that this presents.

    Listen to learn:

    • The big differences between working with large and small clients
    • The problems multi-location businesses are looking to solve
    • What challenges agencies may face going upmarket and how to overcome them
    • How to successfully pitch bigger clients
    • Whether moving upmarket is right for every agency

    • 47 min
    Niki Mosier on Google-proofing your Page Experience

    Niki Mosier on Google-proofing your Page Experience

    We’re only a few weeks away from the rollout of Google’s Page Experience update and, while we don’t yet know what impact it will have on rankings, it’s undoubtedly something that needs to be on the radar of every SEO.

    As this is arguably the biggest change to Google’s algorithm we’ve seen in recent years, we enlisted technical SEO virtuoso, Niki Mosier, to get her expert opinion on everything worth knowing about the update.

    Listen to learn:

    • What Core Web Vitals are and the role they play in this update
    • The benchmarks you need to hit to stay on the right side of the update
    • Which tools can help you detect issues on your site
    • Google’s motivation behind the update and what might come next

    • 44 min
    Claire Carlile on Setting Your Agency up for Success From Day One

    Claire Carlile on Setting Your Agency up for Success From Day One

    What’s one topic that comes up time and time again in local SEO?

    How to launch and maintain a successful agency.

    It’s something we get asked about a lot, and so we enlisted the help of Claire Carlile. Claire’s got 12 years of managing her own boutique agency under her belt, so you’ll be sure to take away some game-changing tips.

    Listen to learn how to:

    • Avoid common mistakes when starting out
    • Determine if you need a niche
    • Nail your positioning
    • Start getting leads when nobody’s heard of you


    If you’re at the start of your journey or further down the path, you’re going to learn a lot from Claire in this episode.

    • 41 min
    Lily Ray on Navigating SEO in 2021

    Lily Ray on Navigating SEO in 2021

    ‘Adventures in Local Marketing’ is back with a bang for 2021! In our first episode of the year, we're joined by yet another expert guest to take stock of SEO in 2020, and to look ahead to 2021.

    Our guest on this episode is seasoned SEO pro and keynote speaker, Lily Ray.

    Lily draws from first-hand experience of working with a wide range of clients and her in-depth analysis on 2020’s biggest winners and losers in search, to help us understand where SEO goes from here.

    Listen to learn:

    • How Covid-19 impacted SEO in 2020
    • How to incorporate E-A-T into your strategy
    • How you should be preparing for Google's Page Experience Update
    • Why you need to be cut-throat with content in 2021

    • 49 min

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