215 episodes

How to generate leads and market your financial services business. Alex Curtis from The Lead Engine interviews industry experts and marketing professionals to discuss how you can get more leads that create more business.

Advisers Assemble - Lead Generation For Financial Services Alex Curtis

    • Business
    • 5.0 • 23 Ratings

How to generate leads and market your financial services business. Alex Curtis from The Lead Engine interviews industry experts and marketing professionals to discuss how you can get more leads that create more business.

    This Is Why You Need A New Website

    This Is Why You Need A New Website

    Here at The Lead Engine, we see a lot of data on a daily basis. The majority of that data and probably the most important is analysing the website visits that make and enquiry vs those that don't.

    With millions of pounds spent over a 20-year period, you start to build an excellent picture of what works and what doesn't.

    There are some key things that someone who wants financial advice wants to experience when looking for the right adviser (see ep 194).

    It's very unlikely that you've got all these factors built into your website and it's highly likely the code, content and layout needs changing.

    In this episode we discuss these factors and why we always build a new website for every client we work with.

    • 39 min
    Business Superhero Series - Tom Maplethorpe

    Business Superhero Series - Tom Maplethorpe

    Learn more about the Head of performance and Associate Director at The Lead Engine, Mr Tom Maplethorpe.

    You'll hear about his move from data purchasing to lead generation in Financial Services and hiring Alex as a consultant in his previous roles. You'll also learn his superpower, his origins and his kryptonite.

    • 42 min
    How Long Does SEO Take?

    How Long Does SEO Take?

    After listening to this episode you'll understand why some websites can rank higher and faster than others and what you can do about it.

    We share some examples of different time spans but also chat about how to monitor your progress too.

    If you don't fully understand SEO then this episode is for you.

    • 37 min
    How Much Should I Spend On Google Ads?

    How Much Should I Spend On Google Ads?

    It's been a year since our last Google Ads FAQs episode so we've done a little update for you. We're often asked how much you need to spend on ads, what you need and how it works.

    Tom Maplethorpe and Alex Curtis discuss everything about Google Ads for financial services.

    • 36 min
    Google's "Helpful Content Update"

    Google's "Helpful Content Update"

    We've had a request to share our thoughts on a recent Google algorithm update so Tom Maplethorpe joins Alex to discuss.

    There are some interesting choice of words in Google's release, we dissect whether we're making any changes to how we work or if it's business as usual.

    • 33 min
    Different Content For Different Searches - Tom Maplethorpe & Alex Curtis

    Different Content For Different Searches - Tom Maplethorpe & Alex Curtis

    In this episode, you'll hear whether people actually read content on websites, because financial services is boring right?

    You'll hear about the different types of searches like informational, transactional and commercial searches. We also discuss what type of content works with each type of search.

    Much less complicated than it sounds!

    • 44 min

Customer Reviews

5.0 out of 5
23 Ratings

23 Ratings

Tal xmortgage ,

A credit to the Industry

And excellent source of information

Knowlesk ,

Great host

I am due to appear on an upcoming episode and Alex made me feel so comfortable when we spoke. Everything flowed really well and it was great to just chat naturally. I’m looking forward to hearing it!

Adam Captain King ,

More than just a great beard...

Alex may well have one of the greatest beards in financial services, but there's a tonne of value, knowledge and expertise behind it!

Simple, effective and specialised advice for all those in financial services who want to up their lead generation game!

Great podcast, thanks Alex!

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