98 episodes
Ahead of the Game Digital Marketing Institute
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- Business
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5.0 • 7 Ratings
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Want a taste of the real-life digital marketing game? Supercharge your marketing skills and sharpen your mindset with incisive insights from industry experts. The Ahead of the Game podcast is brought to you by The Digital Marketing Institute, hosted by Will Francis.
Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts, Spotify or watch on video at YouTube. And check out the DMI's extensive knowledge library and join up for free. https://digitalmarketinginstitute.com/aheadofthegame
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The Evolving State of AI Search
There's a lot going on with search and the effects of AI, and no-one's sure where it's all headed! One voice of reason is this week's guest, Luke O'Leary, who emphasizes the fundamentals of search marketing that won't change: good UX and optimization, understanding your audience, solid content, and testing.
Luke and host Will Francis look at how the role of an SEO is changing, the latest E in E-E-A-T, how TikTok works as a search platforms, the partnership between Google and Reddit, where AI might take the search sector and how to prepare for it.
Luke O'Leary is VP of Media Strategy & Operations at Neil Patel Digital, EMEA. He also tells us about his career and the interesting differences he's seeing between marketing and the world or work, having moved from California to London.
FURTHER READING on the DMI
A Guide to Google E-E-A-T
Preparing for AI Search with Google Search Generative Experience (SGE)
AI in Digital Marketing
Google on the Messy Middle
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and as a video podcast on YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at podcast@digitalmarketinginstitute.com.
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Send in a voice message: https://podcasters.spotify.com/pod/show/dmiaheadofthegame/message -
Professional Services Marketing with Heart
How do you market an organization made up of diverse individuals - in this case a global firm of over 700 legal professionals? We were delighted to have an insightful conversation with Roy Sexton, head of marketing at Clark Hill, on how marketing can be a force for good, the overlap between B2B and B2C marketing, working on a company's personal brand, considerations about putting your marketing behind social movements, and lots of tips for marketers at any stage of their career.
Roy tells host Will Francis about his advocacy for LGBTQ+, and how his background in theater has influenced all areas of his marketing skills, including how to manage a team and approaches to using storytelling in marketing.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and as a video podcast on YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at podcast@digitalmarketinginstitute.com.
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Send in a voice message: https://podcasters.spotify.com/pod/show/dmiaheadofthegame/message -
Understanding Your Audience with Rand Fishkin
In this episode, we get to mine the mind of marketing great, Rand Fishkin, creator of Moz and SparkToro, among other ventures.
Rand and our host Will Francis have a wide-ranging discussion covering the state of marketing in 2024, how he created SparkToro to allow marketers a better way to understand their audiences, who’s using the tool to best effect, issues around personal branding, and quite crucially – as we’re heard before on the podcast – why we need to keep the human side of marketing balanced with AI.
Stay tuned to the end to find out what the 10-year-old Rand wanted to be when he grew up (and Will’s similar answer) – let’s just say neither of them planned to be a firefighter or a marketing entrepreneur!
Watch this episode on YouTube.
Check out Rand's latest venture, Snackbar Studio.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at podcast@digitalmarketinginstitute.com.
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Send in a voice message: https://podcasters.spotify.com/pod/show/dmiaheadofthegame/message -
The Human Touch in AI Copywriting
AI is now an integral part of copywriting. But how do we consider the line between craft and automation, between efficiency and creativity? How do we balance the human touch?
In this episode, DMI podcast producer and today's host, Emma Prunty, is joined by marketing strategist Julie Atherton, and veteran copywriter and AI educator Kerry Harrison.
Some of the key points in an insightful, wide-ranging conversation:
Which AI tools work best for copywriters
How to ensure the 'human' remains part of the strategic and creative process, such as through Kerry's concept of an 'AI sandwich'
Ethics in the application and development of AI
Transparency between clients and copywriters about AI use and implementing AI policies
Gender bias in AI models and what we can do about it...
...the ongoing importance of encouraging girls and women in tech
Listen to the end to hear Julie and Kerry's top takeaway tips for copywriters!
Contact info:
Julie's website Small Wonder
Kerry's website and her newsletter, Minds and Machines
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at podcast@digitalmarketinginstitute.com.
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Send in a voice message: https://podcasters.spotify.com/pod/show/dmiaheadofthegame/message -
The State of GA4 Today
Google Analytics 4 (GA4) has been up and running for several months now, and people have plenty of opinions about it. What’s great about it? What’s not so great about it? And how can you make it work for you?
We invited experts Cathal Melinn, and Chris Coomer, VP of Data Analytics and Insights at NPAccel, to discuss the present and future of GA4 with podcast host, Will Francis.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at podcast@digitalmarketinginstitute.com.
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Send in a voice message: https://podcasters.spotify.com/pod/show/dmiaheadofthegame/message -
The Value of Social Media Marketing
How do you measure success in social media? Is it worth it? And how do you explain it to your non-marketing colleagues and stakeholders.
Well, this week we get to talk with a real expert, the founder and CEO of renowned social management management platform Agora Pulse, Emeric Ernoult. Host Will Francis quizzes him about how the platform stands out from close competitors like Hootsuite and Buffer by focusing on analytics and ease of use.
Their chat also touches on differences between platforms, what are 'vanity metrics', upcoming trends, Emeric's 4 top tips, and making sure to monitor the tip of the iceberg...
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at podcast@digitalmarketinginstitute.com.
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Send in a voice message: https://podcasters.spotify.com/pod/show/dmiaheadofthegame/message
Customer Reviews
So useful
The DMI podcast is so useful for me as a comms professional. The production quality is great, it has strong presentation and interviews, and fantastic content that's relevant and forward-thinking.
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