169 episodes

Welcome to the All About Digital Marketing podcast. Dedicated to insight, news and tips for you to improve your digital marketing. No matter if you're at the start of your journey online, or if you're well-seasoned like us, you'll find something in our podcast for everyone. From help with content marketing to insights from marketing professionals around the world. We're dissecting what it takes to get results online. Join Chris Bruno and Travis Ketchum, plus the team from Social INK on our adventure to create the All About Digital Marketing podcast.

All About Digital Marketing Podcast All About Digital Marketing

    • Business
    • 4.9 • 17 Ratings

Welcome to the All About Digital Marketing podcast. Dedicated to insight, news and tips for you to improve your digital marketing. No matter if you're at the start of your journey online, or if you're well-seasoned like us, you'll find something in our podcast for everyone. From help with content marketing to insights from marketing professionals around the world. We're dissecting what it takes to get results online. Join Chris Bruno and Travis Ketchum, plus the team from Social INK on our adventure to create the All About Digital Marketing podcast.

    Creating an Advertising Campaign with ChatGPT: Hands On

    Creating an Advertising Campaign with ChatGPT: Hands On

    Today’s episode is all about creating an advertising campaign with ChatGPT, with your hosts Chris Bruno and Travis Ketchum. 
    We break down:
    How to use ChatGPT to start brainstorming ideasTaking those ideas and refining them Getting into the details, and the weedsBreaking down the deliverables you need to complete the campaignWe'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description.
    This episode is also available on YouTube with a complete video of the ChatGPT process we went through. 

    Stuff We Mentioned:
    ChatGPT by OpenAIWe'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description.
     
    And here's the link to our Free "Check Out The Tech Stack" Download.

    A huge thank you to Social INK & Campaign Refinery for making this podcast possible. 
    Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts.

    • 1 hr 2 min
    How To Create A Marketing Avatar

    How To Create A Marketing Avatar

    Today’s episode is all about how to create a marketing avatar, with your hosts Chris Bruno and Travis Ketchum. 
    We break down:
    What is a marketing avatar and why are they important?Why do you have to focus on people that are going to buy?How to be honest with yourself about your business.and explaining why a pivot is not a sign of failure.We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description.
    Stuff We Mentioned:
    How Apple Cannibalized the iPodWe'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description.
     
    And here's the link to our Free "Check Out The Tech Stack" Download.

    A huge thank you to Social INK & Campaign Refinery for making this podcast possible. 
    Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts.

    • 39 min
    How to Scale an Agency with Tyler Narducci

    How to Scale an Agency with Tyler Narducci

    Today's episode is all about how to scale an agency, with Tyler Narducci from Done For You Agency. Join Travis Ketchum and Tyler as they dive into: 
    Why it’s important to follow your gutWhat is a freelancer? What is a business?What are the types of clients that you work with?Do you have the systems in place to get growth?We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description.
     
     And here's the link to our Free "Check Out The Tech Stack" Download.

    A huge thank you to Social INK & Campaign Refinery for making this podcast possible. 
    Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts.

    • 48 min
    How Marketing Attribution Takes You From “No Numbers, No Business” to “Know Numbers, Know Business”

    How Marketing Attribution Takes You From “No Numbers, No Business” to “Know Numbers, Know Business”

    Today's episode is all about how important marketing attribution is for your business. Join Scott Desgrosseilliers, CEO of Wicked Reports, and your Co-Hosts Travis Ketchum and Chris Bruno.

    In the episode, we talk about : 
    The importance of attribution and how it's changing.The shift from last-click attribution to last-sales attribution.How long does your sales cycle look like?How do you balance what your clients want vs what they need?We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description.

    And here's the link to our Free "Check Out The Tech Stack" Download.

    A huge thank you to Social INK & Campaign Refinery for making this podcast possible. 
    Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts.

    • 47 min
    How to Generate $100 Million in High Ticket Sales With Bailey Proulx

    How to Generate $100 Million in High Ticket Sales With Bailey Proulx

    Today's episode is all about how Bailey Proulx has helped his clients sell $100 million in high ticket sales. 

    In this episode, Travis and Bailey talk about:  
    The importance of having a gut feeling in businessWhat is Cost per Action (CPA)? and what is CTR?What do you focus on after the landing page?And what’s the sweet spot for testimonials?We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description.

    And here's the link to our Free "Check Out The Tech Stack" Download.

    A huge thank you to Social INK & Campaign Refinery for making this podcast possible. 
    Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts.

    • 57 min
    7X Your Lead Magnet Engagement

    7X Your Lead Magnet Engagement

    Today's episode is all about how you can 7X your lead magnet engagement. If you're currently giving away a free resource as a way to build your mailing list, you need to listen to this episode. 

    Your Co-Hosts Chris Bruno and Travis Ketchum talk about the Lead Magnet Multiplier, a brand-new way to increase engagement exponentially. 

    In this episode, we cover: 
    What is a lead magnet and how they workHow you can use the power of scarcity with a digital downloadThe exact way Travis increased lead magnet engagement by 7XAnd how you can do this in your businessYou can get free access to the Lead Magnet Multiplier training here. 
    We also talked about how we'd love to give some free reviews and advice to our listeners, so feel free to reach out to us either, you'll find all the social media links down at the bottom of the description. 

    And here's the link to our Free "Check Out The Tech Stack" Download.

    A huge thank you to Social INK & Campaign Refinery for making this podcast possible. 
    Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts.

    • 24 min

Customer Reviews

4.9 out of 5
17 Ratings

17 Ratings

Barney Durrant ,

All About Digital Marketing Podcast

Insightful podcast on digital marketing with actionable tips and advice from host Chris and the wide variety of industry guests.

Marcus P Johnson ,

Interesting topics and insightful guests

This podcast covers a range of topics with lots of useful tips and advise given. There are a great mix of guests, all offering unique insights.

Phil McSweeney ,

The Power of Emotions

Great podcast with insightful interviewer. Enjoyed that.

Top Podcasts In Business

The Diary Of A CEO with Steven Bartlett
DOAC
The Martin Lewis Podcast
BBC Radio 5 Live
A Book with Legs
Smead Capital Management
Making Money
Kindling Media
Big Fish with Spencer Matthews
Global
Fail Forward
Henri Ghijben

You Might Also Like

The Digital Marketing Podcast
Ciaran Rogers, Daniel Rowles and Louise Crossley
Social Media Marketing Podcast
Michael Stelzner, Social Media Examiner
Online Marketing Made Easy with Amy Porterfield
Amy Porterfield
Perpetual Traffic
Tier 11
Affiliate Marketing Millionaire
ODi Productions & Kit Fach
The Mel Robbins Podcast
Mel Robbins