10 episodes

Advertising Seminars International Ltd (asi) delivers international conferences specialising in advertising, marketing, broadcast and online

asiCast Advertising Seminars International Limited (asi)

    • Business
    • 5.0 • 1 Rating

Advertising Seminars International Ltd (asi) delivers international conferences specialising in advertising, marketing, broadcast and online

    asiCast 172: Making the most of attention

    asiCast 172: Making the most of attention

    Are the different methods used to evaluate attention leading to confusion in the marketplace and is there a way to determine which to adopt? There are two approaches usually taken, with one making an assessment applying biometrics whilst the other applies measures of media quality. In a recent article in… Read more

    • 31 min
    asiCast 171: Nielsen and YouTube expand measurement to CTVs

    asiCast 171: Nielsen and YouTube expand measurement to CTVs

    Nielsen is expanding its CTV measurement of YouTube into 11 markets so it seems an appropriate time to find out a little more about what the new service will provide. Our Research Director Richard Marks talks with Deirdre Thomas, Chief Product Officer at Nielsen Audience Measurement. Richard explores with Deirdre… Read more

    • 17 min
    asiCast 170: Managing change in challenging times for the JICs

    asiCast 170: Managing change in challenging times for the JICs

    As the TV industry and the JICs it serves face a number of common challenges around the world, Richard Marks, asi’s Research Director, interviews the new CEO of OzTAM, Karen Halligan, about the integrated VOZ service introduced to the measurement of total TV at the beginning of the year. The… Read more

    • 21 min
    asiCast 169: Global streamers join TV’s Thinkbox

    asiCast 169: Global streamers join TV’s Thinkbox

    Global streaming companies have recently joined Thinkbox, the marketing body of commercial TV in the UK. In this asiCast, our Research Director Richard Marks interviews Lindsey Clay, the CEO of Thinkbox, and asks her how this came about. It would seem the need to secure advertising revenue quickly led to… Read more

    • 20 min
    asiCast 168: 2024 – a pivotal year for the global streamers

    asiCast 168: 2024 – a pivotal year for the global streamers

    If 2023 proved to be a very problematic year for the rapidly-developing streaming market, then 2024 will prove to be pivotal as the major players seek to establish some stability and outline strategies to provide comfort to sceptical investors. In this asiCast, our Research Director Richard Marks discusses the prospects… Read more

    • 29 min
    asiCast 167: Podcast discovery and measurement – what makes podcasts different from radio?

    asiCast 167: Podcast discovery and measurement – what makes podcasts different from radio?

    How should podcasts launch into what has become an incredibly crowded marketplace? Measuring success is equally challenging and in this podcast our Research Director Richard Marks discusses with Matt Deegan, Director of Podcast Discovery, some of the difficulties following the launch of Edison’s Podcast Ranker in the UK. Another key… Read more

    • 18 min

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