10 episodes

Advertising Seminars International Ltd (asi) delivers international conferences specialising in advertising, marketing, broadcast and online

asiCast Advertising Seminars International Limited (asi)

    • Business
    • 5.0 • 1 Rating

Advertising Seminars International Ltd (asi) delivers international conferences specialising in advertising, marketing, broadcast and online

    asiCast 150: Joining forces to measure attention

    asiCast 150: Joining forces to measure attention

    Cross-media attention data has been available for a while in the US from a combination of TVision’s TV panel data and Lumen Research’s Digital Attention data. A growing number of clients making use of this data has persuaded the companies to collaborate and set up panels to provide a similar… Read more

    • 26 min
    asiCast 149: TV’s next revolution – OEM data

    asiCast 149: TV’s next revolution – OEM data

    Data from Smart TV set manufacturers provides important insights into changing patterns of viewing behaviour. In this asiCast, our Research Director, Richard Marks, speaks with Ed Wale, VP Europe, LG Ads Solutions, about how data from Original Equipment Manufacturers (OEMs) is gathered and where it comes from. The acronym FAST… Read more

    • 17 min
    asiCast 148 Conference Preview: Towards a multi-currency market in the US?

    asiCast 148 Conference Preview: Towards a multi-currency market in the US?

    In this asiCast our Research Director Richard Marks interviews Jon Watts, CEO of the Coalition for Innovative Media Measurement (CIMM), in the US and asks him about his role there in the rapidly evolving media landscape. In particular Richard asks Jon about the two current studies CIMM has conducted and… Read more

    • 23 min
    asiCast 147 Conference Preview: Synthetic data and virtual IDs

    asiCast 147 Conference Preview: Synthetic data and virtual IDs

    The volume of data now available to us from different devices, together with the need to protect peoples’ privacy, has made understanding audience behaviour extremely difficult. Increasingly the industry has been turning towards the use of synthetic data to enhance the modelling of audiences and bring together different data sets… Read more

    • 17 min
    asiCast 146 Conference Preview: Attention – the cost and value equation

    asiCast 146 Conference Preview: Attention – the cost and value equation

    We have been looking to apply proxies for attention since whenever – seeking to have ads appearing first in break or on the outside back cover. Now technology appears to provide the opportunity to measure attentiveness and Brian Jacobs of BJ&A talks to Jonathan Waite, Global Director of Havas Media… Read more

    • 20 min
    asiCast 145: Automatic radio and hybrid television measurement

    asiCast 145: Automatic radio and hybrid television measurement

    Audio and video being available to consumers anytime and anywhere presents enormous problems for those involved in audience measurement. For some years now it has been widely acknowledged that hybrid solutions are required for this evolving audio and video market. In this asiCast our Research Director, Richard Marks, talks to… Read more

    • 16 min

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