122 episodes

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a business and marketing expert and passionate supporter of female founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

By listening to the Audience Growth Podcast, you will learn how to grow your audience, a community of people interested in what you do and how to turn them from browsers into buyers, from followers into customers.

I also invite very special guests onto the show so that you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. Getting your organic marketing right is crucial, before you spend any money on ads. Organic marketing is the perfect way to grow an engaged audience around your business and as a listener of the Audience Growth Podcast, you're going to learn how to do it.

Audience Growth Podcast Niki Hutchison

    • Business
    • 5.0 • 19 Ratings

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a business and marketing expert and passionate supporter of female founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

By listening to the Audience Growth Podcast, you will learn how to grow your audience, a community of people interested in what you do and how to turn them from browsers into buyers, from followers into customers.

I also invite very special guests onto the show so that you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. Getting your organic marketing right is crucial, before you spend any money on ads. Organic marketing is the perfect way to grow an engaged audience around your business and as a listener of the Audience Growth Podcast, you're going to learn how to do it.

    The Best of The Audience Growth Podcast Ep. 5 - Five things you can do right now to win business

    The Best of The Audience Growth Podcast Ep. 5 - Five things you can do right now to win business

    Our fifth 'Best of' episode is the third of three of my solo episodes about how to make more money in your business and features five tips in how to bring more money into your business without slipping into panic mode.
    Loved the podcast? What to do next:
    We all need great support and people around us to grow, my memberships The Marketing Insiders Club and The Charge are open right now. Check them out and choose the level that matches the level you want to reach in business: https://www.nikihutchison.com/memberships
    Take the Marketing Powerhouse Quiz, it's designed to take your business to new heights no matter where you are currently on your business and marketing journey. Answer 30 quick-fire questions and I’ll send you a personalised marketing report with insider tips to help you supercharge your business success, skyrocket your leads, sales and marketing expertise. And the best part? It takes around 3 minutes to complete!
    As well as listening to today's episode, why not binge on some of the others and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode in the future.
    If you are enjoying the podcast please consider sharing it with your business friends and leaving a review as that makes a huge difference to a small business like mine.
    If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free
    To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:
    Website: www.nikihutchison.comFacebook: https://www.facebook.com/nikihutchisonltd/Facebook Group: https://www.facebook.com/groups/audiencegrowthcollectiveInstagram: https://www.instagram.com/nikihutchison/LinkedIn:  https://www.linkedin.com/in/nikihutchison/
    About Niki Hutchison and the Audience Growth Podcast
    I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.
    On the Audience Growth Podcast I teach you how to grow your audience, a community of people interested in what you do and share how to turn them from browsers into buyers, from followers into customers. I also invite very special guests to join me so you can learn from their experiences growing brands, businesses and audiences too.
    I've grew both of my businesses to over six figures using almost exclusively organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

    • 9 min
    The Best of The Audience Growth Podcast Ep. 4 - 9 things to do when business is slow

    The Best of The Audience Growth Podcast Ep. 4 - 9 things to do when business is slow

    Our fourth 'Best of' episode is the second of three of my solo episodes about how to make more money in your business.
    So your clients have gone quiet and the bookings and orders have slowed to a trickle. Do you hit panic stations and throw (lose) loads of money on some hasty ads or maybe simply close the curtains and binge Netflix for the day?
    Don't do that! Instead I've got nine great ideas of things you can do during the quiet times, things will help you streamline your business and help get those customers flocking in again.
    Bon Tot Children's Store: https://www.bon-tot.com/
    Here's a guide to this episode
    (0.00) Intro (1.44) It's unavoidable that you will have quiet periods, there are always going to be peaks and troughs. (2.40) Maybe it's OK to have a bit of a break, take a breath and take a step back (3.30) Time to put efficient systems in place (5.21) Review your offerings (7.22) Review your website and set up your web SEO (9.18) Make sure your social media places are consistent (9.45) Start studying, find a mentor or join a group programme (10.14) Reach out to previous clients and customers (11.20) Plan your content ahead and get a bank of content ready (12.37) Initiate Collaborations (15.15) Don't freak-out (16.00) Outro, my next episode 'Things you can do today to grow your audinece without spending money on ads
    Loved the podcast? What to do next:
    We all need great support and people around us to grow, my memberships The Marketing Insiders Club and The Charge are open right now. Check them out and choose the level that matches the level you want to reach in business: https://www.nikihutchison.com/memberships
    Take the Marketing Powerhouse Quiz, it's designed to take your business to new heights no matter where you are currently on your business and marketing journey. Answer 30 quick-fire questions and I’ll send you a personalised marketing report with insider tips to help you supercharge your business success, skyrocket your leads, sales and marketing expertise. And the best part? It takes around 3 minutes to complete!
    As well as listening to today's episode, why not binge on some of the others and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode in the future.
    If you are enjoying the podcast please consider sharing it with your business friends and leaving a review as that makes a huge difference to a small business like mine.
    If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free
    To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:
    Website: www.nikihutchison.comFacebook: https://www.facebook.com/nikihutchisonltd/Facebook Group: https://www.facebook.com/groups/audiencegrowthcollectiveInstagram: https://www.instagram.com/nikihutchison/LinkedIn:  a href="https://www.linkedin.com/in/nikihutchison/" rel="noopener noreferrer"...

    • 16 min
    The Best of The Audience Growth Podcast Ep. 3 - Don't panic if you're not making sales, do this instead

    The Best of The Audience Growth Podcast Ep. 3 - Don't panic if you're not making sales, do this instead

    Our third 'Best of' episode is the first of three of my solo episodes about how to make more money in your business.
    Loved the podcast? What to do next:
    We all need great support and people around us to grow, my memberships The Marketing Insiders Club and The Charge are open right now. Check them out and choose the level that matches the level you want to reach in business: https://www.nikihutchison.com/memberships
    Take the Marketing Powerhouse Quiz, it's designed to take your business to new heights no matter where you are currently on your business and marketing journey. Answer 30 quick-fire questions and I’ll send you a personalised marketing report with insider tips to help you supercharge your business success, skyrocket your leads, sales and marketing expertise. And the best part? It takes around 3 minutes to complete!
    As well as listening to today's episode, why not binge on some of the others and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode in the future.
    If you are enjoying the podcast please consider sharing it with your business friends and leaving a review as that makes a huge difference to a small business like mine.
    If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free
    To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:
    Website: www.nikihutchison.comFacebook: https://www.facebook.com/nikihutchisonltd/Facebook Group: https://www.facebook.com/groups/audiencegrowthcollectiveInstagram: https://www.instagram.com/nikihutchison/LinkedIn:  https://www.linkedin.com/in/nikihutchison/
    About Niki Hutchison and the Audience Growth Podcast
    I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.
    On the Audience Growth Podcast I teach you how to grow your audience, a community of people interested in what you do and share how to turn them from browsers into buyers, from followers into customers. I also invite very special guests to join me so you can learn from their experiences growing brands, businesses and audiences too.
    I've grew both of my businesses to over six figures using almost exclusively organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

    • 10 min
    The Best of The Audience Growth Podcast Ep. 2 - Profit First with Jo Simpson

    The Best of The Audience Growth Podcast Ep. 2 - Profit First with Jo Simpson

    For our second 'Best of' episode we are revisiting Episode 80 where Niki was joined by Jo Simpson of Financial Growth Academy.
    Jo helps female business owners all over the UK to manage their money, master their mindset and make their business profitable.
    They discuss the three profit-related tips Jo gives every business owner so tune in to find out what those are and start making more profit in your business.
    For more info on Jo check her out on Instagram https://instagram.com/financialgrowthacademyuk or download her free Target Income Calculator here: https://www.financialgrowthacademy.co.uk/freebies
    Loved the podcast? What to do next:
    We all need great support and people around us to grow, my memberships The Marketing Insiders Club and The Charge are open right now. Check them out and choose the level that matches the level you want to reach in business: https://www.nikihutchison.com/memberships
    Take the Marketing Powerhouse Quiz, it's designed to take your business to new heights no matter where you are currently on your business and marketing journey. Answer 30 quick-fire questions and I’ll send you a personalised marketing report with insider tips to help you supercharge your business success, skyrocket your leads, sales and marketing expertise. And the best part? It takes around 3 minutes to complete!
    As well as listening to today's episode, why not binge on some of the others and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode in the future.
    If you are enjoying the podcast please consider sharing it with your business friends and leaving a review as that makes a huge difference to a small business like mine.
    If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free
    To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:
    Website: www.nikihutchison.comFacebook: https://www.facebook.com/nikihutchisonltd/Facebook Group: https://www.facebook.com/groups/audiencegrowthcollectiveInstagram: https://www.instagram.com/nikihutchison/LinkedIn:  https://www.linkedin.com/in/nikihutchison/
    About Niki Hutchison and the Audience Growth Podcast
    I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.
    On the Audience Growth Podcast I teach you how to grow your audience, a community of people interested in what you do and share how to turn them from browsers into buyers, from followers into customers. I also invite...

    • 43 min
    The Best of The Audience Growth Podcast Ep. 1 - Essential marketing advice with Gavin Quirk of Netflix

    The Best of The Audience Growth Podcast Ep. 1 - Essential marketing advice with Gavin Quirk of Netflix

    For the first of our roundup of the Best of The Audience Growth Podcast episodes we are revisiting the brilliant episode number 3, which features Gavin Quirk who is Head of Asset Operations, Global Creative Production at Netflix.
    Gavin has risen through the ranks across creative roles spanning marketing, operations, business development and sales starting out at Diageo, followed by Disney, before moving to Netflix in LA.
    We chatted about the power of networking, how to effectively grow your personal brand throughout your career, learning from your mistakes and how lessons learned at huge companies can be applied to your small business.
    It's a fascinating episode with lots of practical tips and advice for you.
    Loved the podcast? What to do next:
    We all need great support and people around us to grow, my memberships The Marketing Insiders Club and The Charge are open right now. Check them out and choose the level that matches the level you want to reach in business: https://www.nikihutchison.com/memberships
    Take the Marketing Powerhouse Quiz, it's designed to take your business to new heights no matter where you are currently on your business and marketing journey. Answer 30 quick-fire questions and I’ll send you a personalised marketing report with insider tips to help you supercharge your business success, skyrocket your leads, sales and marketing expertise. And the best part? It takes around 3 minutes to complete!
    As well as listening to today's episode, why not binge on some of the others and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode in the future.
    If you are enjoying the podcast please consider sharing it with your business friends and leaving a review as that makes a huge difference to a small business like mine.
    If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free
    To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:
    Website: www.nikihutchison.comFacebook: https://www.facebook.com/nikihutchisonltd/Facebook Group: https://www.facebook.com/groups/audiencegrowthcollectiveInstagram: https://www.instagram.com/nikihutchison/LinkedIn:  https://www.linkedin.com/in/nikihutchison/
    About Niki Hutchison and the Audience Growth Podcast
    I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.
    On the Audience Growth Podcast I teach you how to grow your audience, a community of people interested in what you do and share how to turn them from browsers into buyers, from followers into customers. I also invite very special guests to join me so you can learn from their experiences growing brands, businesses...

    • 24 min
    Episode 116 - The end is nigh! This is the final episode of the AG Podcast

    Episode 116 - The end is nigh! This is the final episode of the AG Podcast

    On today's episode I have a huge announcment about The Audience Growth Podcast. Tune in and find out what it is!
    Loved the podcast? What to do next:
    We all need great support and people around us to grow, my memberships The Marketing Insiders Club and The Charge are open right now. Check them out and choose the level that matches the level you want to reach in business: https://www.nikihutchison.com/memberships
    Take the Marketing Powerhouse Quiz, it's designed to take your business to new heights no matter where you are currently on your business and marketing journey. Answer 30 quick-fire questions and I’ll send you a personalised marketing report with insider tips to help you supercharge your business success, skyrocket your leads, sales and marketing expertise. And the best part? It takes around 3 minutes to complete!
    As well as listening to today's episode, why not binge on some of the others and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode in the future.
    If you are enjoying the podcast please consider sharing it with your business friends and leaving a review as that makes a huge difference to a small business like mine.
    If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free
    To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:
    Website: www.nikihutchison.comFacebook: https://www.facebook.com/nikihutchisonltd/Facebook Group: https://www.facebook.com/groups/audiencegrowthcollectiveInstagram: https://www.instagram.com/nikihutchison/LinkedIn:  https://www.linkedin.com/in/nikihutchison/
    About Niki Hutchison and the Audience Growth Podcast
    I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.
    On the Audience Growth Podcast I teach you how to grow your audience, a community of people interested in what you do and share how to turn them from browsers into buyers, from followers into customers. I also invite very special guests to join me so you can learn from their experiences growing brands, businesses and audiences too.
    I've grew both of my businesses to over six figures using almost exclusively organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

    • 7 min

Customer Reviews

5.0 out of 5
19 Ratings

19 Ratings

Amy Hardie ,

Amy Hardie

Niki is great. She explains things in a clear way and always shares practical steps. It’s nice to listen to a podcast from a fellow Scot too!

Ethel Explores ,

Highly recommend

Love listening to Niki’s podcast; full of actionable tips & tricks and I enjoy the mix of solo episodes and those with guests. Highly recommend you listen in; I’ve been binge listening to the back catalogue since discovering the show!

Emma Dempsey ,

Super helpful podcast

Niki’s podcast is fluff and jargon free. It’s super valuable as it’s straight the point with actionable steps and insights on every episode. I like that some are short and concise with no “extra padding”, Niki shares her huge amount of experience and wisdom generously.

Top Podcasts In Business

The Diary Of A CEO with Steven Bartlett
DOAC
The Martin Lewis Podcast
BBC Radio 5 Live
Working Hard, Hardly Working
Grace Beverley
Money Clinic with Claer Barrett
Financial Times
A Book with Legs
Smead Capital Management
Unhedged
Financial Times & Pushkin Industries

You Might Also Like

Chill & Prosper with Denise Duffield-Thomas
Denise Duffield-Thomas
How To Fail With Elizabeth Day
Elizabeth Day and Sony Music Entertainment
Your Dream Business
Teresa Heath-Wareing
The Diary Of A CEO with Steven Bartlett
DOAC
Secret Leaders with Dan Murray-Serter
Kindling Media
Online Marketing Made Easy with Amy Porterfield
Amy Porterfield