Your Dream Business

Teresa Heath-Wareing
  • 5.0 (105)
  • MARKETING
  • UPDATED WEEKLY
Your Dream Business

Hi! I’m Teresa if you are a business owner who is striving to build a business and life you dream of on your own terms and doing something you love then this is the podcast for you! Each week I will share with you business, marketing and mindset tools and strategies that I used to start and grow my own dream business. I also bring you the world's experts and best in the industry to share their knowledge and give you the latest tools and tactics to ensure you are marketing and growing your business! My guests have included. Amy Porterfield, Pat Flynn, Rick Mulready, Brian Fanzo, Tyler J McCall, Andrew & Pete, James Wedmore & Jasmine Star!

  1. 4 DAYS AGO

    Beyond the Spotlight: The Business of Being a Social Media Influencer

    In this episode we explore the inspiring journey of Georgia Williams, the professional singer and content creator who rose to fame on the BBC's The Voice. Georgia shares her experiences of overcoming public scrutiny and severe online trolling, her tools for building resilience and how she has built an awesome career. We get into strategies for balancing professionalism and personality on social media, including the benefits of content batching and leveraging of personal passions. In my opinion there are some real insights for anyone looking to build confidence and create authentic, engaging content online. KEY TAKEAWAYS COVERED IN THE PODCAST Overcoming Online Toxicity: Georgia's experience navigating public scrutiny and online trolling highlights the importance of resilience and self-care in the digital age. Balancing Professionalism and Personality: Striking the right balance between showcasing your professional skills and sharing your personal story is essential for authentic online content. Leveraging Content Batching: Georgia's use of content batching demonstrates how planning and scheduling content can save time and ensure consistency. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Georgia on Website, Instagram, LinkedIn, Facebook, TikTok, Threads Spotify Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter

    39 min

  2. 14 OCT

    Launch Reality Check: Understanding and Setting Realistic Expectations

    I’m spilling the beans on product launches – the good, the bad, and the ugly. Drawing from real-life examples, I discuss common misconceptions about product launches and outline realistic expectations for success, breaking down the numbers and letting you know what to expect when you hit that launch button. I also highlight factors that can influence your launch and share tips on how to make it a success, even if it's not a blockbuster. Tune in to learn the truth about product launches and how you can set realistic goals for your online business! KEY TAKEAWAYS COVERED IN THE PODCAST Realistic Expectations: Avoid unrealistic expectations about launch success. Focus on incremental improvements and celebrate small wins. Understand Conversion Rates: Be aware of typical sign-up, show-up, and purchase rates to manage expectations and measure success effectively. Consider Influencing Factors: Recognize that factors like audience size, engagement level, advertising, and pricing strategies can significantly impact launch outcomes. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Denise Duffield-Thomas debrief Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter

    40 min

  3. 7 OCT

    The Hidden Persuaders: Unlocking the Secrets of Sales Psychology with Behavioral Economics

    In this episode I interview behavioral economist Melina Palmer. We chat about how behavioral economics can enhance sales strategies using techniques like price anchoring and framing. The episode also tackles ethical considerations and the psychological principles behind decision-making. Melina shares actionable insights to help course creators, membership owners, and coaches improve their business communication and ultimately boost sales. KEY TAKEAWAYS COVERED IN THE PODCAST How behavioral economics can significantly impact sales: Understanding the psychological factors that influence decision-making can help businesses tailor their sales strategies for maximum effectiveness. Why price anchoring and framing are powerful techniques: By strategically presenting prices or options, businesses can influence customer perceptions and increase sales. Why ethical considerations are essential: It's crucial to use behavioral economics ethically and transparently to build trust with customers and avoid manipulation. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Melina on www.thebrainybusiness.com, LinkedIn (Melina), LinkedIn (The Brainy Business), Twitter , YouTube, Instagram, Facebook Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter

    54 min

  4. 30 SEPT

    Embracing Rejection: Building Resilience and Visibility with Alice Draper

    In this episode, I delve into the often-dreaded topic of rejection, particularly as it affects women entrepreneurs. I interviewed Alice Draper, founder and chief strategist at Hustle Writers, who shared valuable insights into why rejection feels so daunting and how women are often socially conditioned to avoid it. We discussed strategies for building resilience to rejection and provided practical tips for crafting effective pitches to increase visibility. We also shared personal stories of rejection to emphasize that it's a common experience, even for seasoned professionals. Join the conversation to learn how overcoming the fear of rejection can open doors to business success. KEY TAKEAWAYS COVERED IN THE PODCAST Rejection is a universal experience: Even successful entrepreneurs face rejection. Embracing it as a natural part of the journey is crucial for resilience and growth. Build rejection resilience: Develop strategies to cope with rejection, such as reframing negative thoughts, practicing self-compassion, and seeking support from a community of like-minded entrepreneurs. Craft compelling pitches: Learn how to craft effective pitches that highlight your unique value proposition and resonate with your target audience. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Alice on https://hustlingwriters.com/template , Podcast Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter

    42 min

  5. 23 SEPT

    Chatbots: Your Secret Weapon for engagement and Business Growth

    In today's episode I chatted with chatbot expert Mel about the ease and accessibility of setting up chat funnels on Instagram and Facebook for small businesses. Mel shares valuable hacks, tips, and strategies for improving engagement, building email lists, and integrating chat funnels into your marketing plan. The discussion emphasizes the affordability and low barrier to entry for businesses of any size and highlights the importance of personalizing customer journeys via DMs. Tune in to learn how chatbots can enhance your online presence and convert followers into leads. KEY TAKEAWAYS COVERED IN THE PODCAST Chatbots are accessible and affordable: Small businesses can easily implement chatbots on platforms like Instagram and Facebook to automate interactions and save time. Chatbots can improve engagement: By providing instant responses and personalized recommendations, chatbots can enhance customer engagement and build relationships. Chatbots can drive conversions: Integrating chatbots into your marketing strategy can help generate leads, capture email addresses, and ultimately drive sales. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Mel on Website, Instagram, Facebook, Linkedin, Email: mel@sociallysound.co.uk Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter

    37 min

  6. 16 SEPT

    Has the online course bubble burst? How to adapt to the future of selling knowledge based content.

    Is there still money to be made from selling online courses? A while ago, online business expert Pat Flynn argued that online courses are in decline due to oversaturation, low completion rates, and the availability of free information online. He’s not wrong but in this episode of the podcast I offer my own insights on the future of online courses and strategies for course creators, membership owners, and coaches to adapt to the many changes that are happening in the online business space. KEY TAKEAWAYS COVERED IN THE PODCAST The Evolving Landscape: The online course market is becoming increasingly competitive, with more creators and free resources available. Focus on Engagement and Accountability: To stand out, course creators must prioritize engagement and accountability to motivate learners and drive results. Explore Alternative Models: Consider live courses, workshops, and membership models as complementary or alternative approaches to traditional online courses. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter

    23 min

  7. 9 SEPT

    How to maintain the human touch when using AI to grow your business

    Can AI really help you grow your business? And can it ever really be used with integrity so that the output sounds like you and feels authentic? These are some of the big questions I ask my latest podcast guest Michelle Thames. She’s a marketing expert and knows all there is to know about AI. In this brand new episode she shares her top tips for saving time and money with AI whilst maintaining a human touch.   KEY TAKEAWAYS COVERED IN THE PODCAST AI is a valuable tool for marketers: AI can automate tasks, analyze data, and personalize content, saving time and resources. AI can enhance, not replace, human creativity: While AI can generate content, human input is essential for ensuring authenticity and relevance. Ethical considerations are crucial: Businesses must address privacy concerns, bias, and transparency when using AI in marketing.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Michelle on Instagram, Facebook Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: [00:00:00] If you're a business owner, you literally can't go. a couple of posts without someone talking about AI and what it can do for our business. But is it really true? Can using AI save us loads of time, loads of money, and most importantly, without it looking like it's AI? Because that's the thing, isn't it? We don't want AI written stuff and images that look like they've been made with AI. Can it really do that stuff? So today I am talking to the lovely Michelle Thames, who is a marketing expert, who is a passionate fan of AI and what it can do for our businesses. So we get into the weeds of using AI for marketing, what kind of things you can get it to do and how most importantly, you can get it to sound like you and not a robot. Hello, and welcome back to this week's episode

    41 min

  8. 2 SEPT

    Five Proven Steps to Achieve a Multi Six-Figure Online Business

    In this episode I share five essential steps to grow a successful multi six-figure online business. With over 10 years of experience helping businesses scale, I’m able to share the 5 key steps that all these businesses have taken to achieve their financial goals (and beyond!) I’ll bring in elements of my personal journey and adjustments I’m currently making in my business which will hopefully give you inspiration for your own. Listen now to start implementing the 5 step formula you need to take your online business to the next level. KEY TAKEAWAYS COVERED IN THE PODCAST Demonstrate Expertise: Establish yourself as an authority in your niche by creating high-quality, long-form content. Build Visibility: Utilize strategic outreach, social media, and networking to increase your visibility and reach your target audience. Nurture Your Email List: Build a strong email list and nurture relationships with your subscribers to drive conversions. Craft a Compelling Offer: Create a valuable and irresistible offer that addresses your target audience's needs and desires. Master Launch Strategies: Develop effective launch strategies to maximize sales and generate buzz around your products or services. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter

    21 min
See All (369)

5
out of 5
105 Ratings

About

Hi! I’m Teresa if you are a business owner who is striving to build a business and life you dream of on your own terms and doing something you love then this is the podcast for you! Each week I will share with you business, marketing and mindset tools and strategies that I used to start and grow my own dream business. I also bring you the world's experts and best in the industry to share their knowledge and give you the latest tools and tactics to ensure you are marketing and growing your business! My guests have included. Amy Porterfield, Pat Flynn, Rick Mulready, Brian Fanzo, Tyler J McCall, Andrew & Pete, James Wedmore & Jasmine Star!

Information

  • Creator
    Teresa Heath-Wareing
  • Years Active
    2018 - 2024
  • Episodes
    369
  • Rating
    Clean
  • Copyright
    © Copyright 2024 Teresa Heath-Wareing
  • Show Website
    Your Dream Business

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