74 episodes

A podcast series behind the people, posters, and preposterous ideas that have changed the landscape of Out-of-Home advertising.

Behind The Billboard Dan Dawson, Hugh Todd

    • Business
    • 5.0 • 34 Ratings

A podcast series behind the people, posters, and preposterous ideas that have changed the landscape of Out-of-Home advertising.

    Episode 73 - Nicola Wood

    Episode 73 - Nicola Wood

    Podcast episode #73 features Nicola Wood, Executive Creative Director at Ogilvy London, winner of many shiny prizes and someone with a liking for a farty Valentine’s Day card.

    • 1 hr 14 min
    Episode 72 - Rachel Miles

    Episode 72 - Rachel Miles

    Episode #72 features Rachel Miles, BAFTA award-winning creative and Creative Director at Meanwhile Campaign Start-up Agency of the Year 2024.

    • 1 hr 23 min
    Episode 71 - Steve Hudson

    Episode 71 - Steve Hudson

    Podcast episode #71 features the super talented Steve Hudson.

    Not only is Steve one of the industry’s most awarded creatives, he’s a brilliant director and also the founder of The Power of Advertising (TPOA) platform.

    • 1 hr 12 min
    Episode 70 - Paul Banham

    Episode 70 - Paul Banham

    Can you project the two moons from Mars into the night sky? Can you sell over 1,000,000 lights in the world’s tallest building? Can you build an underwater mobile phone store to sell a waterproof phone?

    These are just some of the questions, answered by MullenLowe MENA CCO Paul Banham on episode #70, where we take a deep dive into life as a creative in Dubai.

    • 1 hr 18 min
    Episode 69 - Paul Brazier

    Episode 69 - Paul Brazier

    Visuals: https://getbehindthebillboard.com/episode-69-paul-brazier

    Episode #69 features Paul Brazier and his brilliant billboards. The Economist, Guinness, Think!, Aer Lingus, Wrangler, Museum of Childhood, Walkers, Cancer Research…every one of them a banger. Paul has created and presided over some of the greatest work of the past 30 years. And he’s spent the best part of these years at @amvbbdo, as Creative Director, Executive Creative Director, CCO and Chairman. During this time, Paul and his partners (@psouter and @Nick Worthington) and his creative department have amassed a mountain of awards, including an incredible 239 entries into D&AD, which must have gone some way to him becoming D&AD President in 2010. We hear Paul’s side of the ‘Industrial Secrets for Sale’ billboard for The Economist. It’s a real lesson in craft, never giving up, ending up with a jaw-dropping piece of work. Then there are the celebrity tales from the Aer Lingus campaign - Roy Keane and Vinnie Jones don’t disappoint. The Think! campaign saw Paul & Nick go on a police patrol to witness the harsh reality of how drink driving ruins lives. We also heard about Paul’s favourite posters - ‘It’s Frothy man’ and the entire portfolio of Mark Denton @mdentonesq which Paul lovingly brought to life in his own homage. Thank you Paul for your generosity in telling these amazing stories.

    • 1 hr 18 min
    Episode 68 - Dan & Hugh

    Episode 68 - Dan & Hugh

    Visuals: https://getbehindthebillboard.com/episode-68-dan-and-hugh

    Episode #68 features two titans of the industry, huge characters with oodles of charm, awards and humility. Yep, we’re talking to ourselves, finding out what’s going on in each of our worlds.

    We covered the following:

    Watch advertising in Geneva Airport
    Three dimensional screen mapping in Barcelona and New York
    The delayed launch of Hugh’s novel
    The billboards at the end of our streets
    News of upcoming guests including Rachel Miles and the billboards hidden within her brilliant BBC Olympics promo
    Digital ads on the subway
    The 280ft billboard in the Oculus NYC
    And of course Jeremy Allen White’s pants (which Dan spotted will soon be usurped by Idris Elba’s suit)

    We do hope this isn’t the equivalent of The Fly episode from Breaking Bad. Or worse still the finale of Beef. We’re just two blokes trying our best. Normal service will resume next week.

    • 49 min

Customer Reviews

5.0 out of 5
34 Ratings

34 Ratings

redcardrodge ,

Great stuff

Just listened to another back episode of your podcast. I’m always telling everyone I know that they should listen to it. The vicar was the only one who didn’t seem too keen.
But here’s one tiny niggle. Can someone please edit out the sniffing. It was driving me mad on episode 25 the Nils Leonard one. Was it Dan or Hugh sniffing a load of lines? Surely you’re passed all that.

But otherwise, brilliant stuff… keep riding that pony


mike1986!! ,


Highly recommendable. Amazing!

123Loz007 ,


Love them so much!!! Highly recommended....

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