A podcast series behind the people, posters, and preposterous ideas that have changed the landscape of Out-of-Home advertising.
Behind the Billboard - Episode 32 - Mike Nicholson
We’d heard so many good things about Mike over the years and seen his work at all the award shows, but our paths had never crossed.
The pod was the perfect opportunity for Hugh and Dan to find out more about one of adlands most talented and nicest blokes.
And he didn’t disappoint (esp in the wardrobe department, the signature Hawaiian shirt setting a bright positive mood from the get-go)
Mike’s billboards are a masterclass in how to do great ooh.
Brilliantly simple ideas distilled down to the absolute minimum (Heg would approve) art directed with craft and wit. There’s not an inch of fat on his work. This is why it’s so awarded and still looks so fresh today.
Quick example - The Tunes 6 sheet:
No headline, no endline, no website, no logo, no hashtag bollocks.
Just a plunger - made from 3 pack shots (3 packs!!! A client’s dream!)
The bare minimum.
Written on placement, it’s no surprise this was the work that got Mike hired at AMV.
And set a theme of simplicity and graphic brilliance that coursed through his work ever since - either with initial partner Daryl Corps or later with Paul Pateman.
As well as billboards we discussed Mike’s various ECD jobs in the UK and abroad, his teaching work at the SCA and his bedroom wallpaper, which was up there with his Hawaiian Shirts.
Thanks again Mike. Dan and Hugh loved it.
#behindthebillboard #btb #posters #billboards #ooh #outdoor #amv #tbwa #museumofchildhood #tunes #dunloptyres #theeconomist #sca #johnsmiths
Behind the Billboard - Episode 31 - Tiger Savage - Part 2
We’re back. Behind the Billboard is back.
Amazing guests are back
Hugh’s heavy breathing
Dan’s crap jokes
Jon’s off-mic eye rolls.
Overly long social posts.…they’re all back.
And we’re starting Series 3 where we left off…with Tiger Savage, talking us through her time at Leagas Delaney and M&C Saatchi. Full disclosure we recorded this earlier in the year but we've held it back to launch series 3!
Hear the stories behind billboard brilliance for Adidas, Vogue.com, Becks, British Airways and more. Tiger is right up there when it comes to iconic famous billboard work and it was a total pleasure having her on the show - twice ;-)
Hope you enjoy it and stay with us - we’ve got some amazing guests coming up.
Behind the Billboard - Episode 30 - Tiger Savage - Part 1
Dan and Hugh finally sit down with Tiger Savage, having talked about much of her work on previous shows with her peers. It was so good to talk through her incredible body of work for some of the best agencies in the country.
Visuals : https://getbehindthebillboard.com/2021/04/29/episode-30-tiger-savage-part-1/
Also - buy some SHUGS: www.shugs.co.uk
Also - keep checking this link out for some lip balms: www.aandb.world
Behind the Billboard - Episode 29 - Michael Lee from Oatly
Dan and Hugh talk with Michael [or Mike] Lee, Creative Director at Oatly who has presided over some of the most iconic outdoor ads our industry has seen in the last few years. Polarising the creative community and prompting complaints and legal action from the dairy lobbyists... we get behind it all. visuals: https://getbehindthebillboard.com/2021/04/01/episode-29-micheal-lee/
Behind the Billboard - Episode 28 - Sue Higgs
Dan and Hugh talk with Copywriter extraordinaire Sue Higgs, going through her amazing body of billboards and posters for Vauxhall, Smirnoff, Regal and BA... among many others. Visuals: https://getbehindthebillboard.com/2021/03/26/episode-28-sue-higgs/
Behind the Billboard - Episode 27 - Dave Buonaguidi
Hugh and Dan talk with Dave Buonaguidi AKA @RealHackneyDave about his time in Adland and about what he's up to now... still making posters for walls... but in galleries and homes around the world! Visuals: https://getbehindthebillboard.com/?p=942
Highly recommendable. Amazing!
Love them so much!!! Highly recommended....