100 episodes

EMARKETER’s Behind the Numbers daily podcast helps marketers, retailers, and advertisers better understand the ever-changing world of digital media. Our analysts discuss a wide variety of thought-provoking topics, from AI’s impact on everything, to the shapeshifting universe of social media, to consumers’ shopping habits, and much more. Tune in to new episodes published Monday through Friday wherever you listen to podcasts.

Behind the Numbers: an EMARKETER Podcast eMarketer

    • Business
    • 4.9 • 15 Ratings

EMARKETER’s Behind the Numbers daily podcast helps marketers, retailers, and advertisers better understand the ever-changing world of digital media. Our analysts discuss a wide variety of thought-provoking topics, from AI’s impact on everything, to the shapeshifting universe of social media, to consumers’ shopping habits, and much more. Tune in to new episodes published Monday through Friday wherever you listen to podcasts.

    The Daily: More Very Specific 2024 Predictions (Part 1)—A Paramount Sale, Nordstrom's Next Move, and NBA TV Rights | Jun 17, 2024

    The Daily: More Very Specific 2024 Predictions (Part 1)—A Paramount Sale, Nordstrom's Next Move, and NBA TV Rights | Jun 17, 2024

    In part one of this two-part podcast episode, we discuss some more predictions for 2024 that are too specific to be 100% certain about but could still come true, including: what will actually end up happening with Paramount, what Nordstrom will do next to get back on track, and where folks will be watching the NBA over the next 10 years. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.
     
    Follow us on Instagram at: 
    https://www.instagram.com/emarketer/
     
    For sponsorship owpportunities contact us:advertising@emarketer.com.
    For more information visit: https://www.emarketer.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
    https://www.emarketer.com/content/podcast-daily-more-very-specific-2024-predictions-part1-paramount-sale-nordstrom-next-move-nba-tv
     
    © 2024 EMARKETER
     

    As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.

    • 24 min
    The Weekly Listen: The Biggest AI Story No One Is Talking About, YouTube Takes Over the TV, and Personalized Seat-Back Ads | Jun 14, 2024

    The Weekly Listen: The Biggest AI Story No One Is Talking About, YouTube Takes Over the TV, and Personalized Seat-Back Ads | Jun 14, 2024

    On today's episode, we discuss the AI conversation that no one is having, how much people watch YouTube on TV, United Airlines showing personalized ads on seat-back screens, the best tasks for smart home robots, the state of working from home, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and vice president Paul Verna.
     
    Follow us on Instagram at: 
    https://www.instagram.com/emarketer/
     
    For sponsorship opportunities contact us:advertising@emarketer.com.
    For more information visit: https://www.emarketer.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
    https://www.emarketer.com/content/podcast-weekly-listen-biggest-ai-story-no-one-talking-about-youtube-takes-over-tv-personalized-ads
     
    © 2024 EMARKETER
     

    As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
     

    • 36 min
    The Daily: What a TikTok Ban Could Do to Social Search and How AI-Powered Chatbots are Changing How We Look for things | Jun 13, 2024

    The Daily: What a TikTok Ban Could Do to Social Search and How AI-Powered Chatbots are Changing How We Look for things | Jun 13, 2024

    On today's podcast episode, we discuss how much people are actually searching on social media platforms versus looking elsewhere, what a TikTok ban could do to social search, and how AI-powered chatbots are changing how we look for things. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.

     
    Articles mentioned in this episode: 
    Social Search Trends 2024




     

    Follow us on Instagram at: 
    https://www.instagram.com/emarketer/
     
    For sponsorship opportunities contact us:advertising@emarketer.com.
    For more information visit: https://www.emarketer.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
    https://www.emarketer.com/content/podcast-daily-what-tiktok-ban-could-do-social-search-how-ai-powered-chatbots-changing-how-look
     
    © 2024 EMARKETER


    As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.

    • 17 min
    Reimagining Retail: Why Retailers Are Launching New Store Formats, Which Ones Have Worked, and Which Ones Have Not | Jun 12, 2024

    Reimagining Retail: Why Retailers Are Launching New Store Formats, Which Ones Have Worked, and Which Ones Have Not | Jun 12, 2024

    On today's podcast episode, we discuss the reasons that retailers are launching new store formats, what those layouts look like in the US vs. the UK, which ones are working, and which ones are not. Join our analyst Sara Lebow as she hosts analysts Carina Perkins and Zak Stambor.
     
    Follow us on Instagram at: 
    https://www.instagram.com/emarketer/
     
    For sponsorship opportunities contact us:advertising@emarketer.com.
    For more information visit: https://www.emarketer.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
    https://www.emarketer.com/content/podcast-reimagining-retail-retailers-launching-new-store-formats-which-ones-worked-which-ones-not
     
    © 2024 EMARKETER

    As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
     

    • 17 min
    The Banking & Payments Show: Why Gen Z (and Gen Alpha!) Financial Literacy Matters | Jun 11, 2024

    The Banking & Payments Show: Why Gen Z (and Gen Alpha!) Financial Literacy Matters | Jun 11, 2024

    Today’s podcast episode of The Banking & Payments Show discusses why financial literacy is so important in younger generations (Gen Z and Gen Alpha), not only for individuals but also for financial institutions and society. In ‘Headlines,’ we examine Gen Z’s low functional knowledge of personal finances and then shift gears for the ‘In Argument’s Sake’ segment to debate whether improving financial literacy among young people is outdated. Listen to the conversation as host, Rob Rubin, welcomes our analyst Maria Elm and Sumit Arora, Global Head of Consulting at Persistent Systems, to the podcast.
     
    Mentioned in this episode: 
    https://moneytalkwitht.com/blog/gen-z-financial-literacy/
     
    Follow us on Instagram at: 
    https://www.instagram.com/emarketer/
     
    For sponsorship opportunities contact us:advertising@emarketer.com.
    For more information visit: https://www.emarketer.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
    https://www.emarketer.com/content/podcast-banking-payments-show-why-gen-z-and-gen-alpha-financial-literacy-matters
     
    © 2024 EMARKETER

    As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.

    • 20 min
    The Daily: Ad-Supported vs. Ad-Free Viewers, How Streamers are Driving Revenue, and How TV Consumption Looks in a Few Years | Jun 10, 2024

    The Daily: Ad-Supported vs. Ad-Free Viewers, How Streamers are Driving Revenue, and How TV Consumption Looks in a Few Years | Jun 10, 2024

    On today's podcast episode, we discuss who's leading the ad-supported vs. ad-free video streaming race, how much money is coming from both avenues, and how streaming will differ from (and look the same as) cable in a few years. Tune in to the discussion with our analyst Ross Benes.
     
    Follow us on Instagram at: 
    https://www.instagram.com/emarketer/
     
    For sponsorship opportunities contact us:advertising@emarketer.com.
    For more information visit: https://www.emarketer.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
    https://www.emarketer.com/content/podcast-daily-ad-supported-vs-ad-free-viewers-how-streamers-driving-revenue-how-tv-consumption-looks
     
    © 2024 EMARKETER

    As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.

    • 19 min

Customer Reviews

4.9 out of 5
15 Ratings

15 Ratings

утя васькин ,

Daily dose of marketing

it’s THE podcast about marketing you’ve been looking for. Topics up and down the funnel and a lot of fun in each show 👍

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