183 episodes

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast Gallery Media Group

    • Business
    • 5.0 • 29 Ratings

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

    Courtney Harwood (Everside Health) | Let Your Customer Tell Your Brand's Story

    Courtney Harwood (Everside Health) | Let Your Customer Tell Your Brand's Story

    Courtney Harwood is the Chief Marketing Officer of Denver based Everside Health, one of the largest–and most innovative–direct primary-care providers in the US, with 350 healthcare centers in 34 states. 

    Courtney has an eclectic career path and one impressive track record. She has worked on a variety of brands and business models. She's got experience on the ad agency side, with roles at BBDO, and Lowe Lintas, as well as the brand side working for the Financial Times, Fresh Direct, (online ad platform) Ad Keeper, (shopping app) Keep.com, Xerox, (biometric identity company) CLEAR, and most recently, Everside.

    This conversation is incredibly valuable. Courtney opens up about recognizing burn out, accepting challenges that stretch your limits, and encouraging your team to question things. Plus, understanding your customer and having them tell your brand's story, mentors, inspiration and more.




    CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 58 min
    Don McGuire (Qualcomm) | Marketing Objectives Must Align With Business Objectives

    Don McGuire (Qualcomm) | Marketing Objectives Must Align With Business Objectives

    Don McGuire is the SVP and CMO for Qualcomm, the world’s largest wireless technology innovator. Chances are if you use a camera on your phone, use wireless headphones, play video games, make a phone call, or drive an electric car, you are likely using something Qualcomm invented. Don has a rich career in tech, working for companies like AT&T, Sprint, Cricket, Intel…and now Qualcomm. 

    Jim and Don dive into Don's beginnings in telecommunications which started out selling cell phones when the only mobile phone at the time could be found as part of a luxury car. They delve into the skills he acquired from one position to the next, culminating in a broad scope and understanding of the intricacies of the industry, that eventually led him to the role of CMO. Plus infusing credibility in your marketing, the CEO/CMO relationship, the alignment of business and marketing goals, the value of brands owning their narrative, and more.

    CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 43 min
    Guy Kawasaki (Canva) | The Democratization of Everything

    Guy Kawasaki (Canva) | The Democratization of Everything

    Guy Kawasaki is the Chief Evangelist at Canva, the easy-to-use graphic design platform that prides itself on giving its users the tools and knowledge to make graphic design as simple as possible. Guy is a multi-hyphenate who is best known for his stints at Apple—being the software evangelist from 1983-1987—and returning to become their Chief Evangelist in 1995-1997. He has also worked, invested and advised other exciting companies, as well.

    In this wide-ranging conversation, Guy talks about why people should not try and replicate Apple's success—and what all successful companies have in common. He also talks about what drew him to Canva and his core beliefs on marketing.

    Guy has a podcast titled "Guy Kawasaki’s Remarkable People Podcast." In each episode, Guy speaks to thought leaders, legends and iconoclasts. New episodes of his podcast come out every Wednesday morning on Apple Podcasts, Spotify or wherever you get your podcasts. 

    CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 45 min
    Lara Hood Balazs (Intuit) | Disciplined & Purpose Driven

    Lara Hood Balazs (Intuit) | Disciplined & Purpose Driven

    Lara Hood Balazs is the EVP, General Manager, and Chief Marketing Officer of Intuit, the $9.6 billion in revenue financial software firm. Intuit's products include the tax preparation application TurboTax, personal finance app Mint, the small business accounting program QuickBooks, and recently acquired e-mail marketing platform Mailchimp and credit score and reporting platform Credit Karma. 

    Lara has a wide range of responsibilities at Intuit, overseeing the marketing for all of its products. In this conversation, Lara shares how she prioritizes and keeps track of all of her initiatives. She also discusses Intuit's corporate discipline and how they are always acting in the interests of their consumers.

    CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com  

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 53 min
    Than Hartsock (John Deere) | R&D and Marketing

    Than Hartsock (John Deere) | R&D and Marketing

    Than Hartsock is the Director of Corn & Soybean Production Systems at John Deere. Not only is John Deere an iconic 184-year old company with nearly $40 billion in revenue, but it's also a world leader in providing advanced products, technology and services for those who are revolutionizing agriculture and construction.

    During Jim's time as a CMO, he discovered that one of the strongest partnerships for a business is when marketing and R&D come together. In this conversation, Than talks about how he works with the marketing department to make sure everyone is on the same page. This discussion is a great example of the benefits that come out of R&D and marketing teams coming together.

    CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 46 min
    Aron North (Mint Mobile) | 90,000% Growth and Leveraging Star Power

    Aron North (Mint Mobile) | 90,000% Growth and Leveraging Star Power

    Aron North is the Chief Marketing Officer of Mint Mobile. Mint Mobile is a private telecommunications company that sells mobile phone services and has grown 90,000% in the last five years—and one of its largest owners is actor Ryan Reynolds. 

    In this conversation, Aron talks about working with Ryan Reynolds—and how Mint and Ryan work together to engage with their consumers. Aron also talks about how his tenure at Taco Bell gave him great insights into engaging with consumers and how his "outside in thinking" gives him a competitive edge. 

    CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com  

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 1 hr

Customer Reviews

5.0 out of 5
29 Ratings

29 Ratings

nmt033 ,

ANA Roundtable

Enjoying the CMO podcast series, particularly ANA Roundtable yesterday. Brilliant insights from the CMOs , and loved the honestly from Vikrant. Would be interested in hearing more from him in a one-on-one interview .

Femi Olajiga ,

Real thought leadership content for marketers by marketers

It’s refreshing to listen to practitioners that walk the walk as opposed to fake gurus on other podcasts

kieankp ,

My favourite marketing podcast!

I’m so glad that I stumbled across this! Frank, honest and insightful conversation on marketing, purpose and brand building. My favourite marketing podcast in the marketplace. A must listen for any marketing/branding professional.

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