158 episodes

Interested in building your own SaaS company? Follow the journey of Transistor.fm as they bootstrap a podcast hosting startup.

Build Your SaaS Transistor.fm

    • Business
    • 4.9 • 16 Ratings

Interested in building your own SaaS company? Follow the journey of Transistor.fm as they bootstrap a podcast hosting startup.

    Is ONCE enough?

    Is ONCE enough?

    A panel discussion on 37signals' first ONCE product, the launch of Campfire ("pay for it once, install it, and run it on your own server"). Ian Landsman, Tyler Tringas, and Justin Jackson share what they expected to happen before the launch, what did happen, and what it means for indie hackers and bootstrappers who want to launch SaaS companies. Is this the end of SaaS?
    Links:
    Once landing pageCampfire sales pageDHH's tweet: "ONCE/Campfire hasn't even been for sale for a week, but we've already sold more than quarter of a million dollars."Tyler Tringas's videoI want to hear your thoughts:
    If you listen to the episode, I'd be curious to hear your thoughts:
    Can you think of a low-price, pay-once, on-prem software product that's succeeded? (The only one I could think of was ​Statamic CMS​)Do you think a different Once product might have made more sales? What kinds of products do you think might work?Did you buy Campfire? What did you buy it for? Are you using it as a chat tool for your company?Other thoughts on our discussion.👉 ​Leave a voicemail here​
    🐦 Reply on Twitter

    Timestamps:
    (00:00:00) - "I appreciate that 37signals exists."(00:01:58) - 37signals' influence in the bootstrapped startup space(00:03:58) - What did we expect from the Campfire/Once launch?(00:06:23) - DHH's tweet on Campfire sales – is that what we expected?(00:09:49) - The Once model, philosophy, and Campfire's history(00:17:21) - Misconceptions about what IT Managers want(00:19:49) - How Campfire was marketed and positioned(00:26:01) - Basecamp's PR, virality, and audience (00:28:29) - Can you do customer research to validate demand?(00:32:01) - The volume of sales as a success metric(00:33:33) - The Potential for Campfire's expansion(00:37:37) - Distribution opportunities with hosting providers00:39:31) - The intuition behind HEY Email's success(00:43:42) - The Value of an Audience and Customer Overlap(00:45:12) - The Compounding Advantage of Longevity(00:49:54) - ScorecardThanks to our monthly supporters


    Pascal from sharpen.page
    Rewardful.com
    Greg Park
    Mitchell Davis from RecruitKit.com.au
    Marcel Fahle, wearebold.af
    Bill Condo (@mavrck)
    Ward from MemberSpace.com
    Evandro Sasse
    Austin Loveless
    Michael Sitver
    Dan Buda
    Colin Gray
    Dave Giunta

    🎙️ Podcast hosting is provided by Transistor.fm.📺 Learn how to start your own podcast!


    ★ Support this podcast on Patreon ★

    • 1 hr 12 min
    How Ben and David bootstrapped the Acquired podcast

    How Ben and David bootstrapped the Acquired podcast

    Fast Company called Acquired "the #1 tech podcast sensation." I've been a huge fan of the show for years. So, I was surprised when they contacted me and wanted to switch to Transistor for podcast hosting!
    Since switching, they've had a breakout year. Their clips started showing up everywhere on my social media feed; they had chart-topping episodes on Nintendo, Nike, and Costco, and they interviewed the CEOs of NVIDIA, Uber, and Charlie Munger. 
    And this was the year that Ben Gilbert and David Rosenthal (the co-hosts) both went full-time on the podcast. Podcasting is now their job.
    With all of that activity, I thought Build your SaaS listeners would be interested in hearing my interview with David about their entire story:
    How they got started, how they built momentum over time,how they were able to double their audience every single year since 2015, And how that momentum ended up Attracting an incredibly valuable audience that they've now monetized through sponsorships. This interview has so much that podcasters, creators, and indie entrepreneurs will find super helpful and inspirational.
    🔥 Key moments:
    (0:00:00) – A breakout year for Acquired(0:01:45) – What is the Acquired podcast about?(0:02:40) – How the Acquired podcast got started (origin story)(0:07:23) – How Ben and David's co-hosting relationship works(0:09:00) – The 3 big goals that made them want to start Acquired(0:11:38) – How did listeners respond to the first episodes?(0:14:55) – The best reason to start a podcast(0:15:30) – The secret to how Acquired attracts new listeners(0:18:13) – How they got featured in Apple Podcasts, Overcast, Pocket Casts, and Spotify(0:24:18) – How they got their first podcast sponsors (and why it wasn't about making money)(0:27:58) – Why they give their sponsors a white glove, 11-star experience(0:34:13) – How to get more word-of-mouth referrals for your podcast(0:37:00) – Acquired's unconventional approach to podcast ads(0:41:54) – How the Acquired podcast's growth machine works(0:48:05) – Why their NVIDIA podcast episode went viral(0:50:48) – Why they switched from Libsyn to Transistor for podcast hosting(0:57:18) – The rise of the "independent, boutique podcaster."(1:02:27) – "The future of podcasting doesn't belong to Gimlet, NYT, NPR..."(1:06:22) – David Rosenthal's advice to aspiring podcastersThanks to our monthly supporters


    Pascal from sharpen.page
    Rewardful.com
    Greg Park
    Mitchell Davis from RecruitKit.com.au
    Marcel Fahle, wearebold.af
    Bill Condo (@mavrck)
    Ward from MemberSpace.com
    Evandro Sasse
    Austin Loveless
    Michael Sitver
    Dan Buda
    Colin Gray
    Dave Giunta

    🎙️ Podcast hosting is provided by Transistor.fm.📺 Learn how to start your own podcast!


    ★ Support this podcast on Patreon ★

    • 1 hr 8 min
    Nashville team retreat: scary birds, country music, and a photo shoot

    Nashville team retreat: scary birds, country music, and a photo shoot

    The whole team is on the show! Jon, Helen, Jason, Josh, and Justin are on the mics to discuss our recent team retreat to Nashville, Tennessee. If you're wondering what a retreat looks like for a remote team, you'll get a lot out of this episode. We also reveal some of our exploits in Music City:
    "Going to a Tiki Bar is usually a mistake."Highlights
    (00:10) - Welcome
    (01:15) - Highlights of our retreat in Nashville
    (13:00) - It's not easy to get everyone together
    (20:31) - Our schedule for the retreat
    (26:42) - Electrolytes are a good idea
    (32:08) - Things to improve or tips for other teams
    "For 51 weeks, our small team works efficiently. Our team retreat week is a culmination of celebrations, milestones, birthdays, and holidays we might have missed. It's special to condense these moments into one week and see everyone in person to celebrate our achievements from the previous year." – HelenLinks:
    Photos from our trip to Nashville. PhotoWalk Nashville service.SurfOffice Location Finder: "Discover the optimal location to meet with your remote team. Results are sorted by average travel time per person, number of stopovers, and overall price."How to plan a team retreat: Planning a retreat can be a daunting task, so we wanted to share our learnings in the hopes that it’ll be helpful for other remote teams out there.Takeaways:
    The city you choose for your retreat will significantly influence the team's productivity and leisure activities.Be intentional and set aside time for planning and product discussions.A retreat is a great time for a remote team to celebrate milestones and achievements.Have a balance between work activities and fun activities.Simple activities like games or cards can be as fulfilling as fancy events.
    Thanks to our monthly supporters

    Pascal from sharpen.page
    Rewardful.com
    Greg Park
    Mitchell Davis from RecruitKit.com.au
    Marcel Fahle, wearebold.af
    Bill Condo (@mavrck)
    Ward from MemberSpace.com
    Evandro Sasse
    Austin Loveless
    Michael Sitver
    Dan Buda
    Colin Gray
    Dave Giunta

    🎙️ Podcast hosting is provided by Transistor.fm.📺 Learn how to start your own podcast!


    ★ Support this podcast on Patreon ★

    • 45 min
    Paul Jarvis: gaining freedom by building an indie business

    Paul Jarvis: gaining freedom by building an indie business

    Justin catches up with his old internet friend Paul Jarvis. Today, Paul co-founded Fathom Analytics with Jack Ellis: a simple alternative to Google Analytics. Paul is also the author of the book "Company of One," which has influenced a whole generation of indie entrepreneurs (and has been reviewed by Cal Newport, Chris Guillebeau, Ben Chestnut, Tiago Forte, and more). Previously, Justin and Paul did a weekly mastermind, where they supported and encouraged each other around our indie businesses. They decided to do a catch-up call and recorded it so you could listen in. 👍
    Highlights:
    (00:10) - Intro
    (02:20) - Being off the internet
    (03:58) - What's a typical day for Paul?
    (06:21) - Looking back at our Mastermind call
    (08:08) - There's no beginning and no end
    (10:36) - Things that are out of your control affect your business
    (13:08) - Does Justin's surfing metaphor make sense to a surfer?
    (16:11) - How would you start an indie business in 2023?
    (22:05) - You've got to get in motion
    (25:08) - Using products in your category for a long time
    (27:53) - Is there still any room in Saas?
    (31:56) - The act of making the bet
    (38:45) - Is freelancing still viable in 2023?
    (42:55) - Company design is lifestyle design
    (45:00) - Worrying about being stagnant
    (47:20) - How do you handle customer feature requests?
    (52:08) - It's ok to be late to a shift in the market
    (58:24) - Caring is an indie advantage
    (01:05:05) - Collaboration is what gets us anywhere

    🎙️ Podcast hosting is provided by Transistor.fm.📺 Learn how to start your own podcast!
    Links:Fathom Analytics (get $10 off)Book: Company of OneArticle: How to Start a MastermindWayback Machine: Mint AnalyticsArticle: Why we moved from courses to SaaSSelf-Publishing Hangout: Paul Jarvis, Nathan Barry, Sacha Greif, Justin Jackson
    Thanks to our monthly supporters

    Pascal from sharpen.page
    Rewardful.com
    Greg Park
    Mitchell Davis from RecruitKit.com.au
    Marcel Fahle, wearebold.af
    Bill Condo (@mavrck)
    Ward from MemberSpace.com
    Evandro Sasse
    Austin Loveless
    Michael Sitver
    Dan Buda
    Colin Gray
    Dave Giunta


    ★ Support this podcast on Patreon ★

    • 1 hr 11 min
    How Tim worked on side-projects for 10+ years, and finally went full-time (with kids)

    How Tim worked on side-projects for 10+ years, and finally went full-time (with kids)

    Tim reached out after the Aaron Francis episode: "I wanted to pitch you on the idea of coming on the podcast and sharing my journey of building side projects for the last decade while raising a family. I can also share the guardrails I put in place before finally going full-time on T.LY."
    Highlights:
    (00:12) - Welcome
    (01:18) - Who is Tim Leland?
    (03:25) - What guardrails did you put in place?
    (06:29) - What's the sales funnel?
    (08:18) - Family as a motivator
    (16:26) - How would you describe your effort during this process?
    (20:11) - What about family boundaries?
    (23:30) - How do you manage your thoughts?
    (31:20) - How have you been able to manage the effort level?
    (34:49) - The pressure of cutting the cord from your job
    (38:21) - What's it been like being full time on t.ly?
    (40:04) - What's your SEO magic touch?
    Links:Tim's startup: T.LYTim's TwitterTim's blog: tools for marketersThanks to our monthly supporters


    Pascal from sharpen.page
    Rewardful.com
    Greg Park
    Mitchell Davis from RecruitKit.com.au
    Marcel Fahle, wearebold.af
    Bill Condo (@mavrck)
    Ward from MemberSpace.com
    Evandro Sasse
    Austin Loveless
    Michael Sitver
    Dan Buda
    Colin Gray
    Dave Giunta

    🎙️ Podcast hosting is provided by Transistor.fm.📺 Learn how to start your own podcast!


    ★ Support this podcast on Patreon ★

    • 55 min
    Startup coaching: helping founders and team members realize their full potential

    Startup coaching: helping founders and team members realize their full potential

    This week Jon and Justin are joined by Marcella Chamorro. Previously, she worked in startup marketing but has recently transitioned to coaching founders and teams. We discussed how startup founders and their team members can realize their full potential.
    Here are some highlights:
    (00:24) - Introducing Marcella
    (03:08) - How do you define your coaching?
    (05:15) - What do you see with rising stars?
    (09:42) - Do you navigate team dynamics or individual work?
    (14:45) - Any advice for founder's stress
    (23:27) - Personal lives do come to work
    (33:02) - The ability to have difficult conversations
    (47:23) - A lot of value in speaking to someone who's not you
    (50:44) - How can people reach out Marcella?
    Quote:"I think people who choose to do coaching want to be really good at what they do and they want to have a really good life. They are looking to optimize their time on planet Earth."  – MarcellaLinks:
    Subscribe to Marcella's newsletterMarcella’s coaching websiteCheck out Marcella's articlesMarcella on LinkedInMarcella on Twitter
    Thanks to our monthly supporters

    Pascal from sharpen.page
    Rewardful.com
    Greg Park
    Mitchell Davis from RecruitKit.com.au
    Marcel Fahle, wearebold.af
    Bill Condo (@mavrck)
    Ward from MemberSpace.com
    Evandro Sasse
    Austin Loveless
    Michael Sitver
    Dan Buda
    Colin Gray
    Dave Giunta

    🎙️ Podcast hosting is provided by Transistor.fm.📺 Learn how to start your own podcast!


    ★ Support this podcast on Patreon ★

    • 57 min

Customer Reviews

4.9 out of 5
16 Ratings

16 Ratings

TrickyDicky&DottyLottie ,

This is ace!

I'm just gutted that I've caught up and can't binge listen on the way to and from work anymore ; ) Really entertaining and inspirational stuff.

Mr Simon Bennett ,

Just what you need when Starting out

Just helped me out when I started my SaaS SnapShooter in 2017. Would have killed to have this podcast a year ago!

Looking forward to more of the same guys!

The advice in the podcast about getting reviews by saying "Help us grow our small business" Just emailed all my customers and had a higher success rate using it :). Genius tip!

Dean Layton-James ,

Build your SaaS the right way

Already some great pointers on getting your SaaS going in the right direction and we're only a couple of episodes in. Defo a a priority listen to each new episode from now on.

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