Building a Modern Employer Brand podcast Susanna Rantanen

Building the Magnetic Employer Brand equals the dating game going strong!
If you just went.. "what the heck?", great!
I wanted you to!
I wanted to win your attention, and with this part 2 episode my intention is to sustain it.
This week, in this part 2 Building a Modern Employer Brand podcast episode, we will finish with this crazy-sounding idea and see whether we end up married, engaged, or broken up.
In this episode, you'll learn about the most important phase in employer branding for your organisation: converting employer brand value back to the business.
As a bonus, I also explain what needs to happen beyond conversions so that your organisation continues to benefit from your magnetic employer brand.
I refer to The Magnetic Employer Branding Method™️ and our framework for the magnetic employer brand communication process called the Candidate Journey of the Information Era™️ in this episode.
These are my brainchildren, even if the candidate's journey is similar to the systematic customer's journey.
This game-changing employer branding method [developed for building the magnetic employer brand] harnesses the power of persuasive communication, storytelling, and behavioral science.
Find the visual version of the Candidate Journey of the Information Era™️ in the show notes article for this episode on our Modern Employer Brand website.
Click this link to land on the show notes article >>
 
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Are we connected yet on socials? Find my profiles:
LinkedIn: https://www.linkedin.com/in/susannarantanen/
Instagram: https://www.instagram.com/rantanensusanna/
TikTok: https://www.tiktok.com/@rantanensusanna
YouTube: https://www.youtube.com/@rantanensusanna
Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

Employer Brand, as a consistent communication process such as building the Magnetic Employer Brand, is like dating in the pursuit of finding The One.
In this episode of the Building a Modern Employer Brand podcast, I compare dating to employer branding.
Because I’m exploring a more difficult topic in depth, I decided to split this into two episodes. The other one will be released next week as episode 181.
If you are like many of our clients, you’ll laugh because what I explain to you is so true and makes so much sense.
And if anything, this image of dating in employer branding will stick to your mind, and you’ll remember it forever!
🔗 If you want the text version or watch the video version, jump right here >
 
Are we connected yet on socials? Find my profiles:
LinkedIn: https://www.linkedin.com/in/susannarantanen/
Instagram: https://www.instagram.com/rantanensusanna/
TikTok: https://www.tiktok.com/@rantanensusanna
YouTube: https://www.youtube.com/@rantanensusanna
Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

Are you aware of the power of self-awareness for career growth, but also in personal and professional relationships?
In this episode of the Building a Modern Employer Brand podcast, we talk about self-awareness and how to unlock your potential by becoming more self-aware.
In this episode: 💫 What is Self-Awareness?
💫 Self-Awareness Outside Career Settings
💫 Self-awareness for Career Growth and more!
 
🔗 If you want the text version or watch the video version, jump right here >
 
Are we connected yet on socials? Find my profiles:
LinkedIn: https://www.linkedin.com/in/susannarantanen/
Instagram: https://www.instagram.com/rantanensusanna/
TikTok: https://www.tiktok.com/@rantanensusanna
YouTube: https://www.youtube.com/@rantanensusanna
Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

It is becoming increasingly difficult to build products that are genuinely better than those of competitors. 
That’s why talent acquisition and retention have become paramount to business success. 
All businesses that want to succeed, grow and sustain a loyal customer audience need the talent capable of giving those businesses the competitive edge in innovation, sales, marketing, leadership and building customer loyalty.
That’s why talent acquisition, retention, communications, and marketing are areas businesses need to strengthen their competitive edge.
In this Building a Modern Employer Brand podcast episode, I discuss building a stellar career path in employer branding as this is one of the new areas businesses can leverage for gaining overall competitive advantage.
In this episode: 🌟 The statistical backing on why employer branding matters
🌟 The employer brand manager’s skill set for the future
🌟 Employer branding career progression: from novice to visionary
🌟 Self-driven success to carve your career path in employer branding
 
🔗 If you want the text version or watch the video version, jump right here >
 
Are we connected yet on socials? Find my profiles:
LinkedIn: https://www.linkedin.com/in/susannarantanen/
Instagram: https://www.instagram.com/rantanensusanna/
TikTok: https://www.tiktok.com/@rantanensusanna
YouTube: https://www.youtube.com/@rantanensusanna
Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

In this Building a Modern Employer Brand podcast episode, we’ll tap into target audiences in talent marketing, and more specifically in the different target audiences when it comes to employer branding and recruiting.
This is a super important episode for everyone working in talent marketing today as the success of your short-term and long-term talent marketing depends on how well you understand and have defined who you are trying to reach.
In this episode: 👉 3 reasons why targeting is crucial for your marketing success
👉 Example of targeting in marketing for a specific talent audience
👉 The risks of poor targeting in talent marketing
👉 Targeting in recruitment marketing
👉 Targeting in employer branding
and more!
 
🔗 If you want the text version or watch the video version, jump right here > 
 
Are we connected yet on socials? Find my profiles:
LinkedIn: https://www.linkedin.com/in/susannarantanen/
Instagram: https://www.instagram.com/rantanensusanna/
TikTok: https://www.tiktok.com/@rantanensusanna
YouTube: https://www.youtube.com/@rantanensusanna
Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

Did you know that since LinkedIn changed the feed algorithm in November 2023, reach has dropped more than 50% for most LinkedIn creators?
Furthermore, follower growth has also slowed down to 40% for some compared to just a year ago!
In this episode of the Building a Modern Employer Brand podcast, I discuss the significant LinkedIn algorithm 2024 update and how these changes impact how we use LinkedIn today. My struggles with the LinkedIn algorithm have put me off LinkedIn, and it’s time to regain the pleasure of engaging with and building relationships with you guys on LinkedIn.
In this episode: 👉 What are the significant LinkedIn algorithm changes?
👉 How does the new LinkedIn algorithm impact personal and company profiles?
👉 How to make more out of LinkedIn by taking advantage of the new feed algorithm?
🔗 If you want the text version or watch the video version, jump right here >
 
Are we connected yet on socials? Find my profiles:
LinkedIn: https://www.linkedin.com/in/susannarantanen/
Instagram: https://www.instagram.com/rantanensusanna/
TikTok: https://www.tiktok.com/@rantanensusanna
YouTube: https://www.youtube.com/@rantanensusanna
Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/