88 episodes

At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.

CIM Marketing Podcast CIM | The Chartered Institute of Marketing

    • Business
    • 4.4 • 23 Ratings

At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.

    Episode 88: Confidence, competence and credibility: The value of Chartered status

    Episode 88: Confidence, competence and credibility: The value of Chartered status

    Are you looking to chart a fresh course for 2024? Chartered status not only demonstrates to others that you
    are at the top of your game, but it can help you gain confidence in your own capabilities. In our final
    episode of 2023, join Chartered marketer, Joanne Herman, as she shares her own experiences of becoming
    Chartered, and the many ways this accolade has changed her career, and life, for the better.
    If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also
    support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us
    know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for
    listening.

    • 30 min
    Episode 87: How to have a squiggly career

    Episode 87: How to have a squiggly career

    Career paths can sometimes feel like a confusing, confuddling mess. But that’s okay! It’s time to let go of the career ladder and define your own ambition. In this episode, join founder of Amazing If and author of The Squiggly Career, Sarah Ellis, as she reveals the secrets to having a successful squiggly career, and shares her top tips for moving forwards by moving in your own way.
     
    If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening. 

    • 33 min
    Episode 86: Using LinkedIn to unlock the creative potential of B2B

    Episode 86: Using LinkedIn to unlock the creative potential of B2B

    Are you currently using LinkedIn to humanise your brand? If not, you could be missing out on the opportunity to forge emotional connections with your audience. In this episode, join Tunji Akintokun, head of enterprise solutions, UK and Ireland at LinkedIn, to discuss the untapped creative opportunity in B2B and the top issues currently plaguing CMOs’ minds. 
     
    If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening. 

    • 34 min
    Episode 85: Formula E and the race towards a more sustainable sporting future

    Episode 85: Formula E and the race towards a more sustainable sporting future

    How can global sporting organisations drive a more sustainable future? In this electrifying episode, join Henry Chilcott, CMO at Formula E, as he explains how innovative brand values can attract and retain customers, and shares how to crack a crowded market while being sustainable and committed to reaching net zero.
     
    If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening. 

    • 33 min
    Episode 84: The positive impact of advertising with Good Loop

    Episode 84: The positive impact of advertising with Good Loop

    What's the ROI of doing good? In our latest episode, we invite Amy Williams, CEO of Good Loop to discuss the secrets to delivering social and environmental benefits while also making money. Listen for an inspiring conversation about turning ideas into reality, and how strong storytelling is the key to success. Press play now for not just a good, but a great listen!
     
    If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening. 

    • 28 min
    Episode 83: What makes a great marketing leader?

    Episode 83: What makes a great marketing leader?

    What kind of leader do you want to follow? In this episode, we are joined by Jasper Martens, CMO of PensionBee, to talk about the skills and attributes that make a marketing leader great. Listen for tips on how to be a leader that empowers and inspires teams, and the benefits this will have for your business as a whole. What are you waiting for? Hit that play button!
     
    If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening. 

    • 33 min

Customer Reviews

4.4 out of 5
23 Ratings

23 Ratings

clutterbumph ,

As a university student studying Marketing, I find this informative!

The podcast makes learning convenient, I am able to incorporate additional study into my daily life without feeling overwhelmed. I try and squeeze in a few episodes every day and have seen a major improvement in the breadth of information I can draw upon!

Thanks guys!

Marketing Study Lab ,

Some value, a little dry

Although there is some value given in each episode (opinions mainly), the content is a little dry.

Reminds me or a glass of water before cordial is added.

Top Podcasts In Business

DOAC
BBC Radio 5 Live
Smead Capital Management
Kindling Media
Grace Beverley
BBC Radio 4

You Might Also Like

Ciaran Rogers, Daniel Rowles and Louise Crossley
Jon Evans
The Squiggly Career
Phill Agnew
DOAC
Keep It Light Media / Spotify Studios