98 episodes
CIM Marketing Podcast CIM | The Chartered Institute of Marketing
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- Business
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4.5 • 24 Ratings
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At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.
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Episode 98: Hot holiday reads
CIM summer book club
This podcast will:• Explore three great books for marketers to read on holiday• Show how marketers can gain insights and ideas from summer reading• Discuss the psychology of marketing and advertising -
Episode 97: The truth about AI
Responsible marketing in an AI age
This podcast will:• Reveal the features and flaws of AI tools • Explore the risks and pitfalls of AI and how to overcome them• Ask how AI will change the roles of marketers
*This show was recorded before the UK General Election -
Episode 96: Social – not just a pretty Sales
Social media in marketing: 20 years on
This podcast will:
Reveal why the corporate world struggles to grasp social Explore how to educate the c-suite in successful social strategy Show why authenticity is core to great social content -
Episode 95: Snapchat special – brand partnerships for a sporting summer
What makes a great brand partnership?
This podcast will:• Reveal the secrets to creating a grand sports brand partnership • Explore the tools that deliver interaction and enhance the fan experience• Outline the challenges of sports partnerships and how to overcome them -
Episode 94: Driving digital with the personal touch
The secrets of digitising human
This podcast will:• Disclose the key tips to marketing a traditional business through digital• Explore why retaining personality and humanity is key to great marketing• Reveal how to scoop a CIM Global Marketing Excellence Award -
Episode 93: How to become a young leader
The secrets of starting out
This podcast will:• Reveal the key tips to getting a great start in marketing• Show why marketing courses and qualifications can boost your career • Demonstrate how to overcome the challenges of becoming a marketing leader
If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future on Twitter or Instagram, @cim_marketing. Thanks for listening.
Customer Reviews
As a university student studying Marketing, I find this informative!
The podcast makes learning convenient, I am able to incorporate additional study into my daily life without feeling overwhelmed. I try and squeeze in a few episodes every day and have seen a major improvement in the breadth of information I can draw upon!
Thanks guys!
Some value, a little dry
Although there is some value given in each episode (opinions mainly), the content is a little dry.
Reminds me or a glass of water before cordial is added.