57 episodes

At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.

CIM Marketing Podcast CIM | The Chartered Institute of Marketing

    • Business
    • 4.4 • 20 Ratings

At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.

    Episode 57: Managing and maintaining motivation

    Episode 57: Managing and maintaining motivation

    In this episode, discover how marketers can manage and master motivation, achieve their goals and keep their careers on track. Hear from author and creator of The Whole Marketer, Abigail Dixon, and founder of Good Morning Digital, Lydia Crossley, as they explore the frameworks and mindsets that got them to where they are today, and the key motivation methods that help drive them.

    • 30 min
    Episode 56: How taking risks can unlock your potential

    Episode 56: How taking risks can unlock your potential

    As marketers, it’s time to stop following in the footsteps of others and start forging our own paths. In this episode, join editor of Catalyst magazine, Morag Cuddeford-Jones, and CMO of Nuffield Health, Holly Ainger, as they explore the importance of risk-taking in marketing and unlock the secrets to innovation. You can also listen for a sneak peek inside the new edition of Catalyst and the key themes it tackles this quarter.

    • 34 min
    Episode 55: Transform creative energy into productive outcomes

    Episode 55: Transform creative energy into productive outcomes

    In this brand-new episode, discover how to harness your curiosity and open your mind up to new ways of thinking. Join Anthony ‘Tas’ Tasgal and James Farmer as they imagine a world where marketers can tap into the chaotic, messy nature of human beings, and ignore the urge to be perfect. Is there a science to creativity? Have we all forgotten how to use our imaginations? Find the answers by tuning in now!

    • 33 min
    Episode 54: Your social media spring clean

    Episode 54: Your social media spring clean

    In this episode, join host of The Digital Marketing Podcast, Ciaran Rogers, and CIM’s digital marketing manager, Molly MacArthur, as they reveal their top tips for social success. As trends swiftly come and go, how can marketers look both forwards, and backwards, and discover what makes their audience click?

    • 42 min
    Episode 53: Make networking work for you

    Episode 53: Make networking work for you

    In this episode, unveil the great networking secrets of top marketing professionals and explore how building a strong professional network is crucial for a great career. Join Ben Walker and Morag Cuddeford-Jones as they reveal how the value of networking has grown over the past two years and consider if now is the time for us all to get back out there.

    • 47 min
    Episode 52: Mastering the ever-changing remit of marketing

    Episode 52: Mastering the ever-changing remit of marketing

    It’s time to stop and ask your organisation: Where are we most useful? In this brand-new episode, join CIM’s marketing director Gemma Butler, and Hays Marketing’s managing director Clare Kemsley, as they attempt the impossible task of defining the role of marketing in an ever-evolving landscape. Listen for advice on tackling issues such as ED&I and sustainability, and how to avoid getting left behind as society drives forward.

    • 33 min

Customer Reviews

4.4 out of 5
20 Ratings

20 Ratings

clutterbumph ,

As a university student studying Marketing, I find this informative!

The podcast makes learning convenient, I am able to incorporate additional study into my daily life without feeling overwhelmed. I try and squeeze in a few episodes every day and have seen a major improvement in the breadth of information I can draw upon!

Thanks guys!

Marketing Study Lab ,

Some value, a little dry

Although there is some value given in each episode (opinions mainly), the content is a little dry.

Reminds me or a glass of water before cordial is added.

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