14 episodes

At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.

CIM Marketing Podcast CIM | The Chartered Institute of Marketing

    • Business
    • 4.6, 8 Ratings

At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.

    Episode 14: Marketing at warp speed

    Episode 14: Marketing at warp speed

    From lockdown to turbocharger

    This podcast will:

    • Explore the lockdown-triggered phenomenon of accelerated marketing
    • Ask whether greater speed leads to reduced quality
    • Examine whether superfast marketing will endure post corona crisis

    • 29 min
    Episode 13: How to scale in strife

    Episode 13: How to scale in strife

    Inside Catalyst issue 2 2020

    This podcast will:

    • Explore the marketing potential of lockdown localism
    • Examine the consequences of the Olympics delay
    • Investigate the power of parasitic and narrative marketing

    Host: Ben Walker, Head of Media, LID Business Media
    Guests: Morag Cuddeford-Jones, Editor, Catalyst

    Recorded: Thursday 2 April 2020 12:00 BST

    • 27 min
    Episode 12: Anti-marketing under the microscope

    Episode 12: Anti-marketing under the microscope

    When is it good to be bad?

    This podcast will:

    • Explore the concept of anti-marketing and its power in attracting consumers
    • Examine whether negging works as an advertising strategy
    • Identify where shock tactics are effective at changing public behaviour

    Host: Ben Walker, Head of Media, LID Business Media
    Guests: Gemma Butler, Director of Marketing and Jane Cave, Portfolio Director, CIM

    Recorded: Thursday 5 March 2020 12:00 GMT

    • 25 min
    Episode 11: Is the future of marketing in good hands?

    Episode 11: Is the future of marketing in good hands?

    The world of millennial marketers

    This podcast will:

    • Explore the learnings from CIM’s The Pitch competition for young marketers
    • Examine whether millennials’ excellent technical skills are undermined by weak soft skills
    • Ask whether the next generation are too woke to succeed in marketing

    Host: Ben Walker, Head of Media, LID Business Media
    Guests: James Farmer, Head of Brand and Marketing Communications and Samantha Gumb, Marketing Executive, CIM

    Recorded: Thursday 27 February 2020 12:00 GMT

    • 26 min
    Episode 10: Inside the world of influencer marketing

    Episode 10: Inside the world of influencer marketing

    Lessons from an influencer specialist

    This podcast will:

    • Delve into the real-life stories of using influencers from a special guest star
    • Feature insider know-how on avoiding the pitfalls in influencer marketing
    • Explore how influencers can be used as a powerful tool in your marketing portfolio

    Host: Ben Walker, Head of Media, LID Business Media
    Guests: Emily Knox, Head of Social & Content, Tug Agency and Ally Lee-Boone, Content & Engagement Executive, CIM

    Recorded: Thursday 13 February 2020 14:00 GMT

    • 25 min
    Episode 9: How to style social value

    Episode 9: How to style social value

    Inside Catalyst Issue 1 2020

    This podcast will:

    • Provide an antidote to festival fatigue and offer a formula for marketing magic
    • Explore the luxury brands peacocked by Congolese dandies
    • Examine how the humble washing machine holds the secret to social value

    Host: Ben Walker, Head of Media, LID Business Media
    Guests: Morag Cuddeford-Jones, Editor at large Catalyst

    Recorded: Thursday 23 January 2020 12:00 GMT

    • 23 min

Customer Reviews

4.6 out of 5
8 Ratings

8 Ratings

Marketing Study Lab ,

Some value, a little dry

Although there is some value given in each episode (opinions mainly), the content is a little dry.

Reminds me or a glass of water before cordial is added.

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