CIM Marketing Podcast CIM | The Chartered Institute of Marketing

From lockdown to turbocharger

This podcast will:

• Explore the lockdown-triggered phenomenon of accelerated marketing
• Ask whether greater speed leads to reduced quality
• Examine whether superfast marketing will endure post corona crisis

Inside Catalyst issue 2 2020

This podcast will:

• Explore the marketing potential of lockdown localism
• Examine the consequences of the Olympics delay
• Investigate the power of parasitic and narrative marketing

Host: Ben Walker, Head of Media, LID Business Media
Guests: Morag Cuddeford-Jones, Editor, Catalyst

Recorded: Thursday 2 April 2020 12:00 BST

When is it good to be bad?

This podcast will:

• Explore the concept of anti-marketing and its power in attracting consumers
• Examine whether negging works as an advertising strategy
• Identify where shock tactics are effective at changing public behaviour

Host: Ben Walker, Head of Media, LID Business Media
Guests: Gemma Butler, Director of Marketing and Jane Cave, Portfolio Director, CIM

Recorded: Thursday 5 March 2020 12:00 GMT

The world of millennial marketers

This podcast will:

• Explore the learnings from CIM’s The Pitch competition for young marketers
• Examine whether millennials’ excellent technical skills are undermined by weak soft skills
• Ask whether the next generation are too woke to succeed in marketing

Host: Ben Walker, Head of Media, LID Business Media
Guests: James Farmer, Head of Brand and Marketing Communications and Samantha Gumb, Marketing Executive, CIM

Recorded: Thursday 27 February 2020 12:00 GMT

Lessons from an influencer specialist

This podcast will:

• Delve into the real-life stories of using influencers from a special guest star
• Feature insider know-how on avoiding the pitfalls in influencer marketing
• Explore how influencers can be used as a powerful tool in your marketing portfolio

Host: Ben Walker, Head of Media, LID Business Media
Guests: Emily Knox, Head of Social & Content, Tug Agency and Ally Lee-Boone, Content & Engagement Executive, CIM

Recorded: Thursday 13 February 2020 14:00 GMT

Inside Catalyst Issue 1 2020

This podcast will:

• Provide an antidote to festival fatigue and offer a formula for marketing magic
• Explore the luxury brands peacocked by Congolese dandies
• Examine how the humble washing machine holds the secret to social value

Host: Ben Walker, Head of Media, LID Business Media
Guests: Morag Cuddeford-Jones, Editor at large Catalyst

Recorded: Thursday 23 January 2020 12:00 GMT