150 episodes

Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing.

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works Suzi Dafnis | Michelle Falzon

    • Entrepreneurship
    • 5.0 • 1 Rating

Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing.

    146 - The Power of a Niche with Shelley Brander

    146 - The Power of a Niche with Shelley Brander

    Ever had a passion or a “weird” idea for a business and wondered… “could I really make a living out of this?” That’s what our guest, Shelley Brander wondered when she left her highly lucrative branding business behind to double down on her passion business in the knitting niche.
    And not only did she “make a living,” she made a LIFE doing what she loves, creating a worldwide movement AND a multi-million dollar business in the process.
    Your hosts Suzi Dafnis and Michelle Falzon chat today with the founder of the Loops retail store, LoopsClub monthly subscription box, globally renowned Knit Stars program and the Knit the World Together movement, Shelley Brander, about how she got started, how she grew and what’s next for her massively successful business.
    GET Shelley’s Brand New Book! **Shelley’s new book, "Move the Needle: Yarns from an Unlikely Entrepreneur" is being published by Hay House for release in January 2021.
    And it is available for pre-order now via Amazon.
    Listen to this episode to hear more about:
    The inspiring “don’t take no for an answer” story that birthed Shelley’s new business idea… all from a knitted scarf! Why it’s imperative we understand that the more narrow the niche, the more isolated people feel in that niche How to be THE answer that your ideal clients have been looking for (and why it’s ok if not everyone loves you!) Why “going big” with your market can be one of the biggest strategic mistakes you can make in your business What Shelley means when she says “the deeper I go into my niche, the wider the possibilities” How to put your passion first and have the profit follow. And much more. Also mentioned in this episode:
    HerBusiness Success Mastermind Shelley’s NEW Book - Move the Needle: Yarns from an Unlikely Entrepreneur Holistic Equine - Sharon Barr Other ways to get in touch with Shelley:
    Loopslove.com Loopsclub.com knitstars.com facebook.com/loops and facebook.com/knitstars instagram.com/loopslove/

    • 48 min
    145 - Toot Your Own Horn, Dammit!

    145 - Toot Your Own Horn, Dammit!

    In this episode, your hosts Suzi Dafnis and Michelle Falzon chat about a topic that is near and dear to their hearts… it’s something they so regularly find themselves needing to support other women business owners to do… AND to remind themselves to do… that we they thought it was high time they did an episode on it.
    Today’s topic is all about tooting our own horn.
    Because here’s the thing… it’s been scientifically proven that women self-promote less than men do.
    We’re far more likely to downplay and underestimate our value and achievements than men are.
    In fact, in a Harvard Business Review study they found men rate their performances 33% higher than equally performing women do in multiple settings - confirming there really is a gender gap when it comes to self-promotion.
    Listen to this episode to hear more about:
    The self-talk that holds us back from tooting our own horn (and what to say to ourselves instead) Why YOUR horn tootin’ makes a difference to OTHER women business owners What stopped Suzi sharing about her $10 million milestone and why that needed to change How your Horn Tooting is like a volume dial and what you can do to increase it a few notches (and why you’re likely at a lower volume setting than you think you are) Why phrases like “Don’t be a show off” that we learned from a young age are so insidious and keeping us from playing our best game in business and in life How to reframe horn tooting from something to be ashamed of to something to be proud of Three practical things you can to do feel more comfortable about tooting your own horn And much more. Also mentioned in this episode:
    HerBusiness Success Mastermind Content Sells Episode 20 - Get Awesome Client Stories, Case Studies and Testimonials Content Sells Episode 98 - How to Boost Your Authority and Profile by Entering Awards Content Sells Episode 138 - PR: How to Tap Into a Journalist’s Curiosity – with Monica Rosenfeld

    • 32 min
    144 - The Pathway to a 6-Figure Business - with Shaa Wasmund

    144 - The Pathway to a 6-Figure Business - with Shaa Wasmund

    One of the big milestones many business owners have in mind when they are first starting out is to hit that 6-figure mark.
    In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with an entrepreneur, author and business owner who is passionate about helping people reach that milestone.
    Her name is Shaa Wasmund and she is the author of the number one bestsellers Do Less, Get More and Stop Talking, Start Doing. She has been a lifelong supporter of encouraging more women into business. In 2015 Shaa received an MBE for her services to business and entrepreneurship. She was recently named one of the Top 20 Most Influential Entrepreneurs in the UK by the Sunday Times.
    And today she runs one of the biggest and most active business Facebook Groups in the UK, The Freedom Collective.
    Shaa has built a multi-million-pound online business from her back garden. So she’s practised what she preaches when it comes to reaching 6-figures and beyond.
    Listen to this episode to hear more about:
    How Shaa’s early years, born into extreme poverty, created an obsession with gaining financial security that became a passion for creating generational wealth Why believing in your own worth inspires others to see your value The very first thing you need to do on your path to 6-figures How to find the right business model for you Why Shaa shutdown her 7-figure high end Coaching Program How an online course can “fireproof” your business The important difference between “sanity metrics” and “vanity metrics” Shaa’s top 3 content marketing strategies Why content is like a smorgasbord #1 piece of advice to overcome roadblocks Why asking for help will make you stronger The myth around 6-figures and the journey from “making” to “taking” to “keeping” And much more. SPECIAL OFFER for Content Sells Podcast Listeners!
    Trial Shaa’s 6-Figure Club for just £1 for 5 days.
    Visit: www.Shaa.com/6figures
    Also mentioned in this episode:
    HerBusiness Success Mastermind

    • 55 min
    143 - Why a “Boring” Content Strategy is a Great Content Strategy

    143 - Why a “Boring” Content Strategy is a Great Content Strategy

    We’re not sure how often someone has decided naming their podcast with the word BORING in it is a good idea, but that’s exactly what we’re about today… you’ll hear us often talk about fabulous strategies and big ideas and new innovations, but today, we’re waving the flag for the often unsung benefits of doing the BORING stuff.
    In this episode your hosts, Suzi Dafnis and Michelle Falzon celebrate the mundane… because while boring can be, well “boring”, it’s rarely praised when it comes to content marketing. But doing those mundane things that need to be done day in and day out is actually one of the most powerful things you can do in ANY aspect of your business and that includes your CONTENT MARKETING.
    Listen to this episode to hear more about:
    What one of Michelle’s mentors taught her about the link between BORING and making a LOT of money Why bright shiny marketing strategies can seem like fun but they will burn you out in the end Why embracing “boring” does NOT mean being boring to your audience (and what it means instead) The beauty of a well-optimised marketing funnel and why, even though it can be a monotonous job, it pays off big time Why chasing the exciting is robbing you of the successful Why you might be addicted to changing things and how that’s costing you customers, progress and results What Jeff Walker says about why we get bored with our marketing before our customers do (and why that’s a trap) The massively successful rinse and repeat business that generated millions of dollars for Suzi… and why boring was so profitable! What the law of compound interest can teach you about effective content marketing Why “boring is beautiful” Three questions you can ask yourself to get off the content rollercoaster The massive impact of having a ROUTINE and how it can change your business for the better, especially when it comes to your strategic content And much more. Also mentioned in this episode:
    HerBusiness Success Mastermind Content Sells Ep 111 - The Wealth Chef - Build Your Personal Brand with Ann Wilson Jeff Walker Product Launch Formula Rich Dad Ann Wilson The Wealth Chef

    • 50 min
    142 - Adding Digital Magazine To Your Content Strategy - With Dale Beaumont

    142 - Adding Digital Magazine To Your Content Strategy - With Dale Beaumont

    While print magazines are in decline, there ARE some amazing opportunities to add a DIGITAL magazine to your content strategy.
    In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with innovative publisher and serial entrepreneur, Dale Beaumont, who is pioneering a very different, very modern take on the online magazine, known as www.mobimag.com, the world’s first made for mobile publishing platform.
    Listen to this episode to hear more about:
    The limitations of “speaker” vs “publisher” How you can become your own magazine publisher (and why you want to!) The most important device of all that you need to be thinking of when considering an online magazine strategy How the new era of content is more about “owning” media than “paying for” media How to incorporate a digital magazine into your content strategy - even if you never thought you needed one! Why this special type of magazine is way more than your old-fashioned idea of a mag… it’s also a container for your video, podcasts, event registrations and more How to get 90-95% open rates for your online magazine and why that’s blowing email open rates (often just 10-25%) out of the water for engagement and opportunity How Dale is using his 40,000 mobile phone numbers to create an entirely new revenue stream How to crowdsource your magazine content Why you don’t have to be the expert to be a best-selling publisher How to use your online magazine to open the door on strategic partnerships and high level connections Why your audience is like a bank account (and why you need to make deposits into that account first) And much more. Also mentioned in this episode:
    HerBusiness Success Mastermind www.mobimag.com www.mobimag.com/blueprint www.businessblueprint.com.au How to Reach Out to Your Audience After Losing Touch

    • 32 min
    141 - Communicate Don’t Isolate - Your Content Strategy in Tough Times

    141 - Communicate Don’t Isolate - Your Content Strategy in Tough Times

    What to do with your Content Marketing when things get tough?
    Of course, it doesn’t have to be a global pandemic, like what we’re seeing now for times to get tough… all of us at one point or another are going to experience those difficult times…
    Whether it’s a downturn in our industry, the loss of a big client that creates cashflow issues, a personal health crisis, issues with your team and perhaps losing a key team member or not being able to find the right support team. Really, the list is endless of what CAN go wrong!
    In this episode your hosts, Suzi Dafnis and Michelle Falzon answer the question: “How do you get going and keep going when a crisis hits or a big challenge forces you to change the way you are operating?” Especially seeing as the tendency can be to isolate and shutdown… but this is the VERY time you need to be connecting and communicating with your audience!
    Listen to this episode to hear more about:
    The particular place you need to put your focus when crisis hits and why not doing this will leave you overwhelmed and confused about what to communicate How a Pilates Studio owner shifted her focus and was able to pivot to create a brand new service in just a few days, that her clients LOVED Why we find it so hard to communicate in times of uncertainty and the powerful 4-part framework for communicating ANYTHING - even when you don’t have all the facts. Why failing to communicate with your audience in times of change creates a “vacuum” (and what your audience is putting in that vacuum instead - hint: it’s not good!) Why providing psychological safety is more important than providing the facts (so don’t wait until you know everything to be communicating) How to use your support network in the tough times to stop from isolating and withdrawing from your market and your business. The GIANT mistake most people are making right now with their pre-scheduled content (and what to do about it) How to avoid sounding “tone-deaf” to your audience when THEY are going through a tough time And much more. Also mentioned in this episode:
    HerBusiness Success Mastermind Annie Pratt - Leading Edge Teams Liz Van Vliet - MyEACareer.com

    • 58 min

Customer Reviews

5.0 out of 5
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1 Rating

Fitch&Kew ,

Wow, this is GOLD!

I was referred one of these episodes by a business contact of mine and loved it! Now I am a full blown addict to these podcasts. I have replaced my morning music with a Content Sells podcast which helps so much with my mindset for each day. I have now given links to my business partner and other contacts I have. I actually know Michelle Falzon, having briefly met her at a high ticket 🎫 coaching event in Austin with my mentor, Ryan Levesque. So I have heard Michelle speak, she really does know her stuff guys. I can’t believe I didn’t know she had a podcast! My bad Michelle

Get this podcast out to all your business contacts, they will thank you for it! And as Michelle would say Winner, Winner Chicken Dinner 😉🥰

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