Customerland

mike giambattista
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Customerland is a podcast about …. Customers. How to get more of them. How to keep them. What makes them tick. We talk to the experts, the technologies and occasionally, actual people – you know, customers – to find out what they’re all about.So if you’re a CX pro, a loyalty marketer, a brand owner, an agency planner … if you’re a CRM & personalization geek, if you’re a customer service / CSAT / NPS nerd – you finally have a home.

  1. Designing Trustworthy AI For Real Customers

    1 DAY AGO

    Designing Trustworthy AI For Real Customers

    Customers don’t churn all at once—they leave through a thousand small cuts. We sit down with Katie Costanza, President of CX at CSG, to unpack how leading brands are closing those gaps with real-time decisioning, smarter use of billing and journey data, and disciplined deployment of agentic AI. If clarity, empathy, and credibility feel scarce in your customer experience, this conversation offers a practical reset and an action plan. Katie breaks down what CSG Exponent actually does across the journey, from onboarding to service, billing, and support. We explore how billing intelligence can predict confusion, trigger proactive help, and even offer tailored payment plans that preserve trust. Instead of blasting more messages, we talk about cutting the noise by timing communications to intent and choosing the right channel for action. The result: fewer dead ends, fewer escalations, and a measurable lift in customer loyalty. We also dive into the tension around agentic AI. With 56% of consumers still wary of letting AI act on their behalf, how do you unlock the efficiency without losing hearts and minds? Katie’s take: onboard AI like an employee. Define responsibilities, set guardrails, build transparent governance, and always provide human on-ramps. Start small, solve specific pains, prove value, and scale. As switching costs approach zero, brands that move at the speed of experience—decisions in milliseconds, improvements in weeks—will win the market. If you’re a CX, product, or operations leader looking to turn data into trust and trust into growth, this episode is your field guide. Subscribe, share with a colleague, and leave a review to tell us which micro friction you’ll fix first.

    33 min
  2. Building A Resilient Career While AI Rewrites The Rules

    3 FEB

    Building A Resilient Career While AI Rewrites The Rules

    What if the antidote to career burnout isn’t a new job, but a new structure? We sit down with Ruth Stevens - B2B marketing veteran, educator, and globe-trotting “academic tourist” - to unpack how a portfolio career can turn chaotic consulting into a resilient, joyful life. Ruth walks us through the system she built: teaching that provides rhythm and community, paid writing and research that monetize curiosity, and board work that expands perspective and credibility. Each lane feeds the others, creating a flywheel where ideas sharpen and opportunities compound. Then we pivot into the AI frontier with clear eyes. We talk about using large language models as thought partners rather than ghostwriters, why unedited outputs are risky in classrooms and courtrooms, and how brand voice can erode when teams lean on generic prose. We dig into the tough questions: who owns the data, what do energy-hungry data centers mean for communities, and can policymakers keep pace with deepfakes and model misuse? You’ll hear a chilling simulation anecdote that illustrates why safety work and governance matter - and how product teams can test, monitor, and document AI responsibly. It’s not all doom. We spotlight hopeful applications like accessible productivity tools and low-cost therapeutic support, and we outline a practical approach: automate drudgery, keep humans on judgment and narrative, and build lightweight guardrails before regulation lands. If you’re a solo practitioner, marketer, or leader trying to navigate AI while designing a career you actually want, this conversation offers a map and a push. Subscribe, share with a friend who needs a reset, and tell us: which part of Ruth’s playbook will you try first?

    35 min
  3. Your Average Shopper Doesn’t Exist

    26 JAN

    Your Average Shopper Doesn’t Exist

    Shoppers aren’t average anymore—and our stores shouldn’t be either. We dig into why treating each location as a living ecosystem beats blanket strategies, especially when consumer signals are split between cautious and confident spending. With Justine Melman, CMO at Optimum Retailing, we explore how connected data and AI-powered planograms turn messy, stressful environments into calm, intuitive spaces that invite discovery and drive conversion. Across the conversation, we unpack the tension between shopper stress and in-store enjoyment, revealing why cluttered shelves and noisy signage push people away while clear wayfinding and focused merchandising pull them in. We talk through the rise of impulse purchases as a form of self-care, and how retailers can enable those moments without overwhelming the senses. Justine shares how localized insights—traffic patterns, heatmaps, weather, and nearby events—feed dynamic planograms that adapt assortments, facings, and features to each store’s real shoppers, not theoretical personas. You’ll hear concrete examples, including a telco that used Realogram to generate automated, store-specific planograms and saw up to a 17% lift in sales—proof that dynamic beats static when executed at scale. We also tackle the category gap: grocery and health are resilient, while apparel, electronics, and restaurants fight for discretionary dollars. The unlock is emotional relevance. By framing “nonessential” items through practicality and personal impact, brands can turn nice-to-have into must-have in ways that feel authentic and local. If you’re a retail leader ready to replace averages with precision, this is your playbook: use data to sense, AI to decide, and simple design to soothe. Subscribe, share with your team, and leave a review with one change you’ll make to localize your stores this quarter.

    30 min
  4. Coaching AI, Leading Humans

    20 JAN

    Coaching AI, Leading Humans

    Forget churning out more content; the real advantage now is coaching intelligent systems to deliver work that still feels unmistakably human. We sit down with Johann Wrede, CMO of UserTesting, to unpack why the modern marketing leader must operate like a business generalist, not a channel specialist—and how AI raises the floor on execution while threatening to flatten differentiation. Johann traces an unconventional path from engineering to sales to marketing to the C-suite, revealing why integrated thinking beats siloed teams and how curiosity has been the throughline in every step. We dig into the shift from outputs to outcomes, the growing responsibility CMOs have across finance, talent, and culture, and the practical ways to build teams that prompt for critique, pressure-test assumptions, and use AI as a typist and analyst while protecting the origin of ideas. The conversation gets tactical: how to detect and avoid “common denominator” content, when to bet on in-person experiences to earn authentic digital lift, and why brand voice matters even more when a bot handles the first touch. Johan shares lessons from UserTesting customers who test tone, empathy, and clarity before deploying AI into apps and contact centers, aiming for helpful, on-brand interactions without pretending the machine is human. If you’re rethinking your marketing operating model—designing briefs for agents, calibrating prompts for better judgment, and building tight research loops with real people—this one maps the path. If this resonated, follow the show, share it with a teammate who’s retooling their workflow, and leave a quick review telling us how you’re coaching AI for better outcomes.

    44 min
  5. Trust, Agents, And The Future Of Work

    14 JAN

    Trust, Agents, And The Future Of Work

    The excitement around agentic AI is loud, but the real story starts where hype meets accountability. We sit down with Eric Karofsky, CEO of Vector HX, to separate narrow task agents from agentic systems that plan, reason, and negotiate across steps—and to ask the uncomfortable question: who do you trust when your agent starts talking to someone else’s agent? Eric walks us through the gaps leaders often miss. It’s easy to mandate AI from the top; it’s harder to redesign the workflows that make measurable impact. We explore why trust breaks down when autonomy spreads across tools, teams, and vendors, how hallucinations become career risk inside enterprises, and what guardrails look like in regulated sectors. The conversation stays grounded with two practical wins. First, a pharma literature review pipeline that shrinks from six months and $250,000 to roughly two weeks by structuring extractions, adding human checks where accuracy matters most, and instrumenting the process end to end. Second, a document discovery platform that stitches together siloed repositories with smart metadata, natural language search, and relationship mapping that surfaces parent, child, sibling, and multilingual versions of critical procedures. If you’re wondering where to start, Eric’s advice is simple and hard: map the jobs to be done, pick a high-friction workflow with measurable outcomes, and redesign it around human needs. Save broad agentic autonomy for bounded domains with clear policies, identity, and audit trails. The best KPI for the next 12 months might be whether your core processes actually change; if you’re doing the same work the same way next year, you probably missed the point. Ready to rethink your approach to AI beyond better emails? Listen now, subscribe for new episodes, and share this with a teammate who owns process change. Your take: where would agentic AI actually earn trust in your organization?

    31 min
  6. Sensorized Stores, Smarter Retail

    6 JAN

    Sensorized Stores, Smarter Retail

    The future of retail isn’t just about shiny tech on the sales floor; it’s about the unseen engine that makes every experience feel effortless. With Verizon Business’s Katie Riddle, we unpack how sensorized products, unified IoT platforms, and edge AI are transforming inventory accuracy, employee workflows, and the shopper journey—while forcing retailers to rethink bandwidth, security, and the true cost of scale. We start with the ground game: real‑time visibility. As RFID and low‑cost sensors spread through stores and DCs, managers can spot low stock, recover misplaced items, and treat shelves with the same precision we expect from ecommerce analytics. Katie shares how Verizon’s ThingSpace creates a single pane of glass for devices and environments—HVAC, refrigeration, digital shelf labels, and more—turning disconnected data into actions that cut waste and improve availability. Then we zoom out to the network layer. Smaller formats benefit from fixed wireless access, larger boxes lean on private 5G, and everyone needs fast, reliable Wi‑Fi. That mix matters because AI tools and retail media networks are hungry. Natural‑language search for associates, computer vision for measurement, and privacy‑safe attention analytics all demand low‑latency compute at the edge. Katie explains how to separate mission‑critical systems from media traffic, prove in‑store ad lift with 5G Video Insights using existing cameras, and fund the initiatives that actually move the brand forward. None of this works without robust security and a plan that outpaces growth. Every new endpoint expands the attack surface, so zero trust, segmentation, and managed detection become table stakes. Sustainability rounds out the story: sensors that prevent spoilage, energy‑smart operations, and circular programs that align with how customers want to buy. The takeaway is clear—technology is your brand now. Overbuild the right way, measure what matters, and protect the experience end to end. If this conversation helped you see what’s next, follow the show, share it with a colleague, and leave a quick review so more retail leaders can find it.

    32 min
  7. Retailers Can Now Sense, Predict, And Act In Real Time

    16/12/2025

    Retailers Can Now Sense, Predict, And Act In Real Time

    What happens when retail stops waiting for shoppers to arrive and starts responding to every signal in real time? We dive into a candid, practical look at how AI is reshaping the entire customer journey—from discovery sparked in chat interfaces to fulfillment choices optimized for margin and sustainability. With SAP Customer Experience leader Balaji Balasubramanian, we unpack the systems, data, and decisions required to turn conversations into commerce and curiosity into profitable growth. We explore why unified data is the real unlock for AI in retail and how a business data cloud gives models the context they need: customer profiles, orders, invoices, inventory, pricing, and unstructured signals. Balaji explains Joule, SAP’s conversational co-pilot, and how it sits on top of business AI and knowledge graphs to answer questions, trigger actions, and summarize insights for teams in the flow of work. We also talk about WalkMe’s role in accelerating adoption and giving users context-aware guidance and shortcuts. The result is a stack that reduces friction, shortens cycles, and makes bold ideas operational—without replacing the people who bring judgment and brand sense to the table. The conversation tackles big shifts many leaders feel but haven’t fully mapped: destination shopping becoming instant demand; personalization evolving into proactive orchestration; and loyalty moving from points to trust. We consider how to tie recommendations back to inventory location, margin, and sustainable delivery so that offers are both relevant and responsible. We also address tough realities like a five-point slide in true loyalty and the widening expectation gap, and why AI-driven pilots—margin-aware personalization, proactive service, dynamic bundling—are the fastest path to learning what works at scale. If you’re serious about real-time retail and want a playbook that blends strategy with execution, this conversation delivers clear steps and fresh energy. If this resonates, follow the show, share it with your team, and leave a quick review so we can keep bringing you practical insights that move the needle.

    43 min
  8. Smart Carts, Real Revenue

    10/12/2025

    Smart Carts, Real Revenue

    A grocery cart that acts like a high-performing media channel sounds bold, until you hear how it actually works. We sit down with Yaniv Zukerman, CMO at Cust2Mate, to unpack how a retrofit smart cart platform turns the physical aisle into an addressable, measurable environment where shoppers get guidance, retailers unlock new revenue, and brands finally see real attribution at the shelf. We start with the origin story: a clip-on panel that transforms any existing cart into a smart cart, complete with scanning, guided lists, service counter booking, and on-cart checkout. Then we zoom out to the platform: charging and docking systems, fleet management, and deep integrations with POS and loyalty for identity, context, and closed-loop outcomes. Yanev shares why the system is designed as an open marketplace, making room for retail media networks, CPG campaigns, and third-party apps like recipes, wellness content, reviews, and even local offers that fit the trip. The core breakthrough is precision. Instead of spray-and-pray store screens, a dedicated cart display travels with each shopper for about 45 minutes, informed by lists, scans, dwell time, and exact location. That enables real-time triggers, personalized promotions, and full attribution from impression to conversion. Retailers see faster checkout, labor relief, and a new profit engine from in-store retail media and data monetization. Brands gain verified reach at the point of decision. And shoppers get less friction, more relevance, and a smoother path to pay-and-go. We also dig into the playbook for adoption: pilots with clear KPIs, structured integrations, cross-functional teams, and onsite support to train staff and customers. Beyond grocery, we explore use cases in pharmacy and DIY, plus cross-retail partnerships and digital assortment sold from the cart for home delivery. Looking two years ahead, Yanev outlines a future where stores become the most data-rich, accountable channels in retail—real-time, attributable, and truly shopper-centric. If this vision resonates, follow the show, share it with a retail operator or brand leader who needs it, and leave a review to help more people find conversations like this.

    34 min
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About

Customerland is a podcast about …. Customers. How to get more of them. How to keep them. What makes them tick. We talk to the experts, the technologies and occasionally, actual people – you know, customers – to find out what they’re all about.So if you’re a CX pro, a loyalty marketer, a brand owner, an agency planner … if you’re a CRM & personalization geek, if you’re a customer service / CSAT / NPS nerd – you finally have a home.

Information

  • Creator
    mike giambattista
  • Years Active
    2023 - 2026
  • Episodes
    153
  • Rating
    Clean
  • Copyright
    © 2026 Customerland
  • Show Website
    Customerland