Customerland mike giambattista

In this episode, Sarah Richter, CMO at Emarsys SAP, discusses the evolving role of AI in retail marketing. She'll explore how AI can complement the human touch in marketing, helping marketers stay crucial to brand storytelling while utilizing tools like the AI Product Finder to enhance customer engagement and retention.
We'll also discuss the intersection of data privacy and ethical marketing, with insights on how AI can foster deeper human connections if used responsibly. The conversation will cover the challenges faced by retail media networks and the impact of EU regulations on marketing practices.
Sarah will share strategies to navigate the economic uncertainties of today by focusing on customer-centric marketing. We'll examine the importance of agility in marketing and the need for personalized experiences that replicate the intimacy of a local store visit. This episode will also highlight the changing roles of senior marketers and the ongoing effort to achieve personalization at scale. Join us to gain a deeper understanding of both the changes and constants in the marketing landscape.

I recently sat down with Yaniv Zuckerman from Cust2Mate to talk about how technology is changing the way we shop. It was quite fascinating to learn about the smart shopping carts they're developing. These carts are designed to make shopping easier and more efficient for customers, and at the same time, they help retailers manage their stores better. Yaniv explained how these carts could help reduce issues like inventory shrinkage and improve store performance by using data more effectively.
During our chat, Yaniv also showed me how their technology merges some aspects of online shopping with the traditional in-store experience. For example, as you push the cart along the aisles, it can offer personalized recommendations and promotions based on your shopping habits. This kind of tech not only makes shopping more tailored to individual needs but also opens up new ways for stores to reach customers.
We also talked about the rollout of these smart carts in stores like Morton Williams and discussed the potential to expand this technology across other parts of the Americas. It's interesting to see how innovations like these could shape the future of retail, making it more interactive and responsive to consumer behavior.
Overall, it was an enlightening conversation with Yaniv and a good look at what might soon be a common feature in supermarkets everywhere.

Join me as we dive into the digital transformation with Hader Iqbal from Thales (like "Alice"). Hader will guide us through the massive shift from traditional to digital identity documents. Picture a future where everything in your wallet has moved to the digital realm—no more SIM cards or credit cards, just apps and digital IDs. Hader is at the forefront, helping us navigate this new world.
As we explore this digital landscape, we'll tackle both the technological innovations and the cultural hurdles that businesses encounter during this significant change. We'll also look into how different industries are building trust, and you might be surprised to see how much trust people are placing in the logistics sector.
 We've seen brands lose customer trust over privacy issues. Interestingly, about 26% of consumers say they would sever ties with a brand over such mistakes. We'll unpack why retreating from AI isn't the solution, despite consumer doubts. Instead, we'll talk about how customizing AI to fit local and cultural preferences and enhancing data privacy can make customer interactions more positive.
So, let’s have an open conversation about the future of digital identity and the crucial role trust plays in this era of digital transformation. Join us for this insightful episode.

Ever wondered what it takes to cultivate a loyal customer base that feels more like a community? Jakub Minks, the visionary founder of TRIFFT, joins us to share his expertise on creating loyalty programs that truly resonate with customers. This episode is a treasure trove of insights for businesses navigating the sometimes murky waters between small-scale loyalty solutions and complex enterprise systems. Jakob breaks down how TRIFFT helps retail and hospitality brands personalize their loyalty programs without getting tangled in the typical tech integration challenges, ensuring that their marketing teams can focus on what they do best - connecting with their customers.

Navigating the loyalty program space can be like walking a tightrope, but with Jakub's guidance, we learn how to strike the perfect balance. He discusses the importance of loyalty initiatives aligning with a brand's core values and how this alignment not only bolsters customer retention but also serves as a beacon for your brand's identity. The conversion covers the tech stacks that empower adaptability and integration, providing a fresh perspective for mid-market companies seeking to avoid the quicksand of costly maintenance. Discover how TRIFFT'S approach molds itself into the existing tech landscapes of its clients, allowing for a seamless blend of digital and physical loyalty elements.

Looking ahead, Jakob paints a picture of the future of loyalty programs, one where personalization is key, and each customer's experience feels as curated as their Netflix recommendations. We discuss the essential simplicity of the 'earn and burn' model and how artificial intelligence could potentially elevate these programs to new heights. With TRIFFT'S success stories and ambitious plans for market expansion, this episode promises to enthuse enterprise marketers and SMBs alike. Join us to explore how the loyalty landscape is evolving and how your business can stay ahead of the curve.

We recently got to chat with Alex Trott to explore how Kroger works its data magic. We unpacked the journey from overlooked emails to a game-changing partnership that shook up the grocery scene.  Take a stroll down memory lane, from Kroger's early days with Dunnhumby to the birth of 84.51°, and see how these moves flipped the script for the grocery industry.
As we chat with Alex, we'll discover how Kroger's marketing game leveled up with Precision Marketing. We'll also dive into how traditional grocery shopping holds its ground against the digital wave, and what the numbers really say about our shopping habits today.
Spoiler alert: despite all the buzz about online shopping, it turns out most folks still prefer hitting the aisles in person. We'll dig into Kroger's bag of tricks, like digital coupons that make sure you never miss a deal. And let's not forget about what's next in grocery—think specialized delivery services and fresh produce online.
So, grab a seat and let's talk grocery—the future's looking pretty interesting!

Embark on a visionary journey through the realm of Customer Experience (CX) with strategic maestros from Stone Mantle, who join us to deconstruct the need for agility in CX design. They eloquently argue against the confines of traditional tools like Net Promoter Scores and personas, proposing instead a forward-looking approach that resonates with the evolving market. This episode challenges you to think beyond the present, to 'skate to where the puck will be', ensuring that your CX strategies are not only relevant but pioneering.

Witness the transformation of consumer expectations in a post-COVID world and understand why CX must transcend simple customer service to become a bedrock of business innovation. Our guests from Stone Mantle illuminate the shifting perceptions of frontline work and the critical foresight needed to keep consumer and employee engagement future-ready. By anticipating where your audience is headed, your company can cultivate meaningful, rather than fleeting, interactions that foster both loyalty and growth.

Lastly, we scrutinize the untapped potential of contextual data in revolutionizing data analytics. Stone Mantle's strategists underscore the significance of incorporating context to enrich predictive algorithms and AI, broadening the horizon of how we interpret consumer behavior. The episode serves as a stimulus for reimagining data's role in CX, paving the way for subsequent discussions on its transformative power in understanding and connecting with your audience.