Demand Decoded: Marketing Podcast | Demand Generation & Digital Marketing Blend

In this episode, we sit down with Tanya Tran, the Head of Marketing at the early-stage startup Partful, to explore how she built a demand generation powerhouse from the ground up.  

Tanya shares insights from her first 90 days at Partful, including how she quickly established trust with the leadership team, the strategic marketing investments she made, and the highly effective paid advertising strategy she crafted. 

These efforts have led to truly impressive results: 
70% of Partful's quarterly ARR now comes from marketing-sourced deals 75% of the company's marketing-driven ARR is generated by the new ad strategy This podcast is an absolute must-listen for any startup looking to establish an effective marketing approach or take their existing efforts to new heights. Tanya's real-world experiences and practical, proven advice provide a valuable roadmap for driving growth through cutting-edge demand generation tactics.  
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With 8.5 billion searches happening 𝐝𝐚𝐢𝐥𝐲 on Google, SEO is still one of the most powerful ways to capture demand and drive revenue, but the right approach is crucial for success.

In this episode, we share our proven SEO approach that actually generates revenue.

We dive into Blend's own SEO strategy, which generates hundreds of high-intent leads, and explore the approach we use to achieve similar results for businesses in a range of industries. 

SEO may not be as glamorous as it once was, but finding the right approach can be a game-changer for your business.

Tune in to learn SEO strategies that actually generate revenue. 
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Businesses continue spending huge amounts of money on paid ads without fully understanding the return on that investment. 

In this episode, we dive into why companies continue pouring money into a channel that frequently fails to deliver positive returns. We’ll examine the key metrics you need to track to evaluate your paid ad spend and determine if it makes sense to continue investing in this space. 

Gaining clarity on the real ROI of paid ads is crucial to help guide smarter decisions about where to allocate precious resources for maximum impact. 
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We were thrilled to have Chris Walker, pioneering demand generation expert and Executive Chairman at Refine Labs, join us to decode modern B2B go-to-market strategies. 

As an innovator in B2B go-to-market, Chris shares an inside look at his journey to developing a modern approach to demand gen. 

He dives into the biggest problems plaguing B2B marketing today, including where companies waste budgets and where they should strategically invest more. Chris highlights a major opportunity for forward-thinking marketers to make an impact right now and shares some honest thoughts on the role of outbound marketing in an effective go-to-market engine. 
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The HubSpot 2024 State of Marketing Report is out, and as always, it offers some fascinating data on what over 1,400 B2B and B2C marketers globally say their biggest priorities and challenges are this year.

The report asks where they're spending budget and resources, which channels are hitting (or missing) the mark, how they’re using AI in 2024, and much more.

In this episode, we dive into the key takeaways every marketer should be aware of. We're highlighting the statistics we find most surprising from the report and giving our hot takes on what they mean for marketers.

There are some interesting discoveries that different types of marketers will interpret in various ways.

We discuss where we agree — or disagree — with the trends outlined in the 2024 State of Marketing Report based on our own first-hand experiences.

Whether the report validates your team's current approach or suggests rethinking aspects of your plan, these insights can help guide decisions in the year.
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Jessica Stonish, Head of Marketing at life sciences SaaS company Synthace, joined us on Demand Decoded to discuss how they have challenged industry norms to become a demand generation powerhouse. 

During her time at Synthace, Jessica has achieved remarkable results, including: 
328% YoY increase in high-intent inbound pipeline 116% growth in LinkedIn reach through paid, organic, and employee enablement campaigns So, how did Synthace shake things up? Jessica shares how they: 
Identified the approaches that would work for their audience Created a consistent, quality content to drive brand awarenessLeveraged LinkedIn to create demand in their industry Introduced entertainment-focused content Blended traditional and modern demand gen tactics If you’ve ever been told “that’s how we’ve always done things”, this episode is for you. By breaking with tradition, Jessica and Synthace have made marketing work harder to drive real demand. 
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