77 episodes

Dawn McGruer brings you bi-weekly ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com

Digital Marketing Made Easy Dawn McGruer

    • Business
    • 5.0 • 2 Ratings

Dawn McGruer brings you bi-weekly ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com

    Ep 77 - 5 Ways a Podcast Can Scale Your Business

    Ep 77 - 5 Ways a Podcast Can Scale Your Business

    In this episode, we dive into the transformative power of podcasting for business growth.

    Join us as we uncover five strategic ways that leveraging a podcast can significantly scale your business, enhance brand visibility, establish thought leadership, deepen audience engagement, and open up new avenues for lead generation and monetization.

    Whether you're a seasoned business owner or just starting out, these insights will equip you with the knowledge to leverage podcasting effectively in your marketing strategy.

    Get ready to amplify your reach and unlock new opportunities with the unique power of audio content.

    Here are the highlights:
    (0:00) How podcasting can grow businesses through increased visibility
    (1:26) Podcasting's impact on brand visibility and thought leadership
    (5:20) Building credibility and community through podcasting
    (6:57) Podcasting's benefits for personal branding and lead generation
    (10:38) Leveraging podcasting for business growth

    Connect with Dawn:
    Visit our website - https://www.digitalandsocialmediaacademy.com/
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/
    Follow on Twitter - https://twitter.com/businessconsort
    Connect on LinkedIn - https://www.linkedin.com/school/868404/

    • 13 min
    Ep 76 - The 5 Best Ways to Make Money With Digital Marketing

    Ep 76 - The 5 Best Ways to Make Money With Digital Marketing

    Welcome back to the pulse of online success, where we dive deep into the digital world.

    Today's episode is a real treasure trove for anyone looking to turn the digital maze into a highway of opportunities.

    We're exploring the five best ways to make money with digital marketing in 2024, and let me tell you, it's not just about being online; it's about being on point.

    So, whether you're a seasoned marketer or just dipping your toes in the digital waters, get ready to unlock strategies that could redefine your online presence and, more importantly, your bank balance.

    Let's dive in!

    Here are the highlights:
    (0:00) Digital marketing strategies for earning potential
    (1:31) Affiliate marketing as a revenue stream
    (5:29) Growing businesses through e-commerce and affiliate marketing
    (6:55) Digital marketing opportunities for new businesses
    (9:36) Lead generation strategies for businesses

    Connect with Dawn:
    Visit our website - https://www.digitalandsocialmediaacademy.com/
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/
    Follow on Twitter - https://twitter.com/businessconsort
    Connect on LinkedIn - https://www.linkedin.com/school/868404/

    • 13 min
    Ep 75 - 5 Incredible Reasons Why Studying Digital Marketing Will Future-Proof Your Business and Career

    Ep 75 - 5 Incredible Reasons Why Studying Digital Marketing Will Future-Proof Your Business and Career

    Welcome back to the Digital Marketing Made Easy podcast, where we dive deep into the world of online wizardry that keeps the digital world spinning.

    Today I’m unravelling the magic behind digital marketing and why it's the spell you need to cast for a future-proof career and business.

    In this episode, we're not just skimming the surface; we're diving into the five incredible reasons why mastering digital marketing is like finding the secret potion to success.

    Whether you're a digital native or still getting the hang of this internet thing, grab your notebooks because these lessons are too good to miss!


    Here are the highlights:
    (1:27) The evolution of Google and its ranking system
    (3:11) Digital marketing's importance for businesses and careers
    (7:01) Digital marketing skills for business success in 2024
    (8:46) Digital marketing's benefits and demand for professionals


    Connect with Dawn:
    Visit our website - https://www.digitalandsocialmediaacademy.com/
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/
    Follow on Twitter - https://twitter.com/businessconsort
    Connect on LinkedIn - https://www.linkedin.com/school/868404/

    • 12 min
    Ep 74 - 6 Reasons to Get a Diploma in Digital Marketing

    Ep 74 - 6 Reasons to Get a Diploma in Digital Marketing

    Welcome to episode 74, where we dive into the dynamic world of digital marketing and its growing importance.

    In this episode, I'll outline six compelling reasons why obtaining a diploma in digital marketing can be a game-changer for your career.

    From staying ahead in the ever-evolving digital landscape to enhancing your skillset and credibility, we'll explore how this qualification can open doors to new opportunities and give you a competitive edge in the industry.

    Tune in for valuable insights that could reshape your professional path.


    Here are the highlights:
    (1:49) Digital marketing skills gap and formal education
    (6:02) Qualifications and career advancement
    (9:52) Career benefits of a digital marketing qualification
    (14:05) Digital marketing diploma benefits for career growth


    Connect with Dawn:
    Visit our website - https://www.digitalandsocialmediaacademy.com/
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/
    Follow on Twitter - https://twitter.com/businessconsort
    Connect on LinkedIn - https://www.linkedin.com/school/868404/

    • 18 min
    Ep 73 - 6 Reasons Why Your Marketing Should be Driven Through the Psychology of Selling

    Ep 73 - 6 Reasons Why Your Marketing Should be Driven Through the Psychology of Selling

    Today, we're diving into why your marketing efforts should be deeply rooted in the psychology of selling. In our digital age, understanding consumer psychology is more crucial than ever.

    We'll explore six compelling reasons why this approach is vital, from creating emotional connections to tailoring messages that resonate. So, buckle up for an insightful journey that promises to revolutionise how you think about and execute your marketing strategies. Let's get started!

    Here Are The Highlights:
    (01:14) Using psychology in marketing to understand and persuade clients.
    (03:12) Tailoring marketing messages for your customers.
    (05:25) Boost your sales through emotional connections and trust.
    (07:01) Increase your conversion rates.

    Connect with Dawn:
    Visit our website - https://www.digitalandsocialmediaacademy.com/
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/
    Follow on Twitter - https://twitter.com/businessconsort
    Connect on LinkedIn - https://www.linkedin.com/school/868404/

    • 10 min
    Ep 72 - 5 Things Never To Do With Your Marketing Over Christmas

    Ep 72 - 5 Things Never To Do With Your Marketing Over Christmas

    In this episode, I delve into five marketing no-gos for the Christmas season.

    It's a vital guide for businesses to navigate holiday promotions with care, focusing on brand integrity and effective audience engagement.

    These tips help avoid the common blunders that could overshadow the festive spirit or overwhelm customers. A must-listen for marketers and business owners seeking to make their holiday campaigns stand out, while staying true to their brand ethos.

    Here are the highlights:
    (01:45) Begin preparations early
    (03:43) Don’t bombard your audience
    (05:50) The option to opt-out
    (08:38) The Know,Like & Trust
    (10:41) Remembering the people less fortunate


    Connect with Dawn:
    Visit our website - https://www.digitalandsocialmediaacademy.com/
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/
    Follow on Twitter - https://twitter.com/businessconsort
    Connect on LinkedIn - https://www.linkedin.com/school/868404/

    • 11 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

AnnaK84 ,

The best!

I love Dawns Podcast - she is amazing at what she does. An icon & wow what an expert!

bumblebee marketing ,

More please!

Hi, I’ve saved this podcast and I think some of this is timeless. Thank you! Share more with us - please!

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