38 episodes

Dawn McGruer brings you bi-weekly ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com

Digital Marketing Made Easy Dawn McGruer

    • Business

Dawn McGruer brings you bi-weekly ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com

    Why Your Marketing Isn't Making You Money

    Why Your Marketing Isn't Making You Money

    In this episode, we are going to be looking at why your marketing isn't making you money. Now, I published my book back in 2019, Dynamic Digital Marketing, and it still continues to be a huge driver into my business. This podcast started in 2018 and again, we have absolutely driven and benefited from revenue and sales from it. Both my book and podcast have been huge door openers for my business because they increase my visibility.


    Here are the highlights:
    (03:21) Marketing plans fail because businesses focus on the wrong area
    (04:15) Content creation has to be aligned with your business goals
    (05:51) Look at the feature versus the benefit
    (08:45) You have to build a pipeline
    (10:06) How are people converting?
    (13:10) You need to think about where you are getting leads and clients from right now


    Connect with Dawn:
    Visit our Website - https://www.digitalandsocialmediaacademy.com/
    Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group -
    Follow us on Instagram - https://www.instagram.com/businessconsort/
    Follow on Twitter- https://twitter.com/businessconsort
    Connect on LinkedIn - https://www.linkedin.com/school/868404/

    • 16 min
    How to Use Hooks to Drive Engagement and Leads

    How to Use Hooks to Drive Engagement and Leads

    In this episode, we are going to talk about hooking people into your content using standout titles. Now, hooks, for me, are totally underused I see so much content that I literally switch off. When we look at what gets really good engagement and what also turns connections into paying clients it’s when people use hooks.


    Here are the highlights:
    (01:03) What is a hook?
    (02:38) We need to stop, refocus and think
    (03:27) You need to create content that's aligned with your client's goals
    (04:17) The three content pillars
    (05:23) What do people want to know?
    (06:26) If you’re not using the right hooks, then people won’t take notice

    Connect with Dawn:
    Visit our Website - https://www.digitalandsocialmediaacademy.com/
    Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group -
    Follow us on Instagram - https://www.instagram.com/businessconsort/
    Follow on Twitter- https://twitter.com/businessconsort
    Connect on LinkedIn - https://www.linkedin.com/school/868404/

    • 8 min
    Are You Monitoring the Vital Signs of Your Business

    Are You Monitoring the Vital Signs of Your Business

    Analytics. KPIs. Metrics. These are all words that strike dread into many entrepreneurs, because even though they’re important, they often feel like a burden that distracts from the ‘real’ work.But here’s the secret: keeping your pulse on your business’ health is not that difficult!

    In this episode I briefly outline the few key things you need to monitor in order to effectively manage your business, and ensure it stays on track for success.


    Here are the highlights:
    (00:23) Are you monitoring the vital signs of your business?
    (01:42) Leads and conversion rates
    (04:03) Keeping your finger on the profit pulse
    (06:45) A recap of the key things

    Connect with Dawn:
    Visit our Website - https://www.digitalandsocialmediaacademy.com/
    Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group -
    Follow us on Instagram - https://www.instagram.com/businessconsort/
    Follow on Twitter- https://twitter.com/businessconsort
    Connect on LinkedIn - https://www.linkedin.com/school/868404/

    • 11 min
    How to Make a Million with Your Online Business

    How to Make a Million with Your Online Business

    Everyone knows starting a business is tough, but we forget that overnight successes are often years in the making. It takes the average self-made millionaire a whopping 32 years to get their fortune! However, the good news is there are ways to get there quicker, and in this episode I’m going to talk you through how you can realistically make your first million by breaking down the number of sales and customers you need.


    Here are the highlights:
    (01:35) The internet has broken down your barriers
    (03:13) How long will it take?
    (07:44) Using subscription-based models
    (10:45) Reverse engineer your goals

    Connect with Dawn:
    Visit our Website - https://www.digitalandsocialmediaacademy.com/
    Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group -
    Follow us on Instagram - https://www.instagram.com/businessconsort/
    Follow on Twitter- https://twitter.com/businessconsort
    Connect on LinkedIn - https://www.linkedin.com/school/868404/

    • 15 min
    How to Create a 5 Minute Digital Marketing Plan

    How to Create a 5 Minute Digital Marketing Plan

    In this episode, we're going to cover something super simple, but super important, we're going to look at how to create a five-minute digital plan. If you've never done a plan, don't be frightened. You’ll just need to grab a piece of A4 paper and write four columns on it and start to think about your objectives, your channels, the funnel, the pipeline, how people come into your world and think about the strategies. Then you can start to work on just one column at a time and start to look at the different ways that you can implement and optimize as you go along.


    Here are the highlights:
    (01:24) Reach and brand awareness
    (02:28) The funnel
    (03:37) Look at your strategies
    (05:30) Loyalty
    (07:58) How do you optimize it once it’s working?
    (09:37) Two-minute recap

    Connect with Dawn:
    Visit our Website - https://www.digitalandsocialmediaacademy.com/
    Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group -
    Follow us on Instagram - https://www.instagram.com/businessconsort/
    Follow on Twitter- https://twitter.com/businessconsort
    Connect on LinkedIn - https://www.linkedin.com/school/868404/

    • 12 min
    How to Make Money From Your Marketing

    How to Make Money From Your Marketing

    In this episode, we're going to talk about something really important, which centres around lead generation. Now, if you think about the biggest challenge in business, often it's not converting sales, but it's actually getting the leads into the business in the first place. And this episode is going to focus on how pipeline marketing has changed the world of sales and marketing. Now, with pipeline marketing, this involves aligning sales and marketing goals to ensure marketers can establish their critical role in generating revenue, not just leads. It involves all marketing campaigns and channels so that we are focusing on the ultimate goal being conversion.


    Here are the highlights:
    (02:31) How does pipeline marketing work?
    (04:11) You have to establish what you’re trying to achieve
    (05:05) The Money Marketing Map
    (10:22) The four key points we look at in business
    (15:07) Share content that motivates people to enquire


    Connect with Dawn:
    Visit our Website - https://www.digitalandsocialmediaacademy.com/
    Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group -
    Follow us on Instagram - https://www.instagram.com/businessconsort/
    Follow on Twitter- https://twitter.com/businessconsort
    Connect on LinkedIn - https://www.linkedin.com/school/868404/

    • 16 min

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