88 episodes

Dawn McGruer brings you bi-weekly ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com

Digital Marketing Made Easy Dawn McGruer

    • Business
    • 5.0 • 2 Ratings

Dawn McGruer brings you bi-weekly ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com

    Ep 88 - Top 10 Tips to Starting or Scaling Your Ecommerce Business

    Ep 88 - Top 10 Tips to Starting or Scaling Your Ecommerce Business

    In this episode of "Digital Marketing Made Easy," we discuss the essentials for starting or scaling your e-commerce business. Dawn highlights choosing a profitable niche, validating your product idea, and registering your business, including trademarking your brand and products. We also cover building a user-friendly website and setting up secure payment methods.We then focus on optimising for search engines and creating engaging content.

    Dawn shares strategies for using social media, email marketing, and paid ads to drive traffic and increase sales. Lastly, we stress the importance of excellent customer service and regularly analysing your business performance. Tune in for actionable insights to help your e-commerce venture thrive.

    Here are the highlights:

    (01:22) The positive effects of Covid
    (04:46) SEO strategies
    (06:11) We need to sell consistently
    (08:23) The importance of Social Proof


    Connect with Dawn:
    Visit our website - https://www.digitalandsocialmediaacademy.com/ 
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/ 
    Follow on Twitter - https://twitter.com/businessconsort
    Connect on LinkedIn - https://www.linkedin.com/school/868404/ 

    • 11 min
    Ep 87 - 3 Easy Steps to Create a Content Strategy

    Ep 87 - 3 Easy Steps to Create a Content Strategy

    Welcome to Episode 87 of Digital Marketing Made Easy! 

    Today, we're diving into three easy steps to create a powerful content strategy that will set your brand apart. 

    We'll explore how to define your content mission and vision, understand your audience, and optimise your content to drive engagement and growth. 

    Whether you're a seasoned marketer or just starting out, these tips will help you create content that resonates and delivers results. 

    Highlights: 
    (2:17) Content marketing mission statements that align with purpose and values
    (3:51) Long-term goals and aspirations in your business
    (7:20) Training AI tools to create aligned content
    (9:20) Saving time with AI

    Connect with Dawn:
    Visit our website - https://www.digitalandsocialmediaacademy.com/ 
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/ 
    Follow on Twitter - https://twitter.com/businessconsort
    Connect on LinkedIn - https://www.linkedin.com/school/868404/ 

    • 11 min
    Ep 86 - The Top 10 Tasks A Marketer Needs To Focus On Daily

    Ep 86 - The Top 10 Tasks A Marketer Needs To Focus On Daily

    Welcome once again to another episode of Digital Marketing Made Easy.

    In this episode, we outline the top 10 daily tasks every marketer should focus on to stay productive, such as breaking down big tasks, reviewing analytics, and creating dynamic social media posts.

    We emphasise the importance of translating efforts into actionable insights, maintaining visibility through engaging content, and building meaningful client relationships.

    This episode provides a practical guide for marketers to enhance productivity and drive business growth with data-driven decisions and targeted marketing strategies.

    Here are the highlights:
    (00:39) New qualifications!
    (04:07) Keep a dashboard
    (05:06) One post at a time
    (09:06) Connect differently

    Connect with Dawn:
    Visit our website - https://www.digitalandsocialmediaacademy.com/ 
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/ 
    Follow on Twitter - https://twitter.com/businessconsort 
    Connect on LinkedIn - https://www.linkedin.com/school/868404/ 

    • 10 min
    Ep 85 - 6 Ways to Use AI to Help Create Content and Boost SEO

    Ep 85 - 6 Ways to Use AI to Help Create Content and Boost SEO

    Welcome to Episode 85 of the Digital Marketing Made Easy podcast!

    In today's episode, we're diving into the exciting world of AI and how it can revolutionise your content creation and SEO strategies. 

    We'll explore six powerful ways to leverage AI tools to generate engaging content, optimise your website for better search rankings, and drive more quality traffic. 

    Get ready for an episode that is packed with practical tips to help you stay ahead in the digital marketing game. 

    Highlights:
    (1:20) Using AI to boost SEO and content generation
    (5:08) Improve readability and SEO performance
    (7:19) Relationships between words, phrases, and topics
    (9:56) SEO and content creation training 

    Connect with Dawn:
    Visit our website - https://www.digitalandsocialmediaacademy.com/ 
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/ 
    Follow on Twitter - https://twitter.com/businessconsort 
    Connect on LinkedIn - https://www.linkedin.com/school/868404/ 

    • 11 min
    Ep 84 - What Are The Key Skills a Marketer Needs to Future Proof Their Career

    Ep 84 - What Are The Key Skills a Marketer Needs to Future Proof Their Career

    Today I’m diving into the essential skills every marketer needs to future-proof their career.
     
    In an ever-evolving digital landscape, it's crucial to stay ahead with diverse skills in areas like SEO, social media, data analysis, and content creation. 

    I’ll explore how these competencies not only enhance your employability but position you for higher earning potential and career longevity. 

    So, whether you're new to marketing or looking to upskill, this episode is packed with insights to help you thrive in 2024 and beyond. 

    Highlights: 
    (1:03) Future-proofing digital marketing careers
    (4:11) Upskilling and acquiring diverse skills
    (6:00) Data analysis, content creation and adaptability
    (12:03) Essential skills for marketers to future-proof their careers

    Connect with Dawn:
    Visit our website - https://www.digitalandsocialmediaacademy.com/ 
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/ 
    Follow on Twitter - https://twitter.com/businessconsort 
    Connect on LinkedIn - https://www.linkedin.com/school/868404/ 

    • 17 min
    Ep 83 - 12 Ways to Sell Your Courses & Programmes Easily

    Ep 83 - 12 Ways to Sell Your Courses & Programmes Easily

    Welcome to today's episode of Digital Marketing Made Easy.

    In this episode, I’m delving into effective techniques for selling your courses and programmes. 

    From optimising your email marketing strategies to harnessing the power of social media and content creation, I cover a range of topics that promise to elevate your approach and help convert your audience into committed customers. 

    Join me as I discuss these key insights, complete with real-world applications and expert guidance to help your offerings shine in a competitive market. 

    Here are the highlights: 
    (2:11) Unleash your courses and programs to the online world
    (3:06) Master the art of marketing to expand your reach
    (4:01) Marketing strategies for online creators
    (11:26) Engaging audiences and crafting compelling content

    Connect with Dawn:
    Visit our website - https://www.digitalandsocialmediaacademy.com/ 
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/ 
    Follow on Twitter - https://twitter.com/businessconsort 
    Connect on LinkedIn - https://www.linkedin.com/school/868404/ 

    • 18 min

Customer Reviews

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2 Ratings

AnnaK84 ,

The best!

I love Dawns Podcast - she is amazing at what she does. An icon & wow what an expert!

bumblebee marketing ,

More please!

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