11 episodes

Elevate and Expand is a podcast where small business owners can find the community, guidance, and accountability needed to grow a successful business. As an entrepreneur, you have responsibility for pretty much everything in your business – but that doesn't mean you have to figure out everything on your own. In each episode, we’ll dive into the hard-earned experience of emerging and experienced business owners to keep you from having to re-invent the wheel.Meet our host: Terry Rice is a  husband, father, biz dev consultant, and staff writer at Entrepreneur Magazine.  

Elevate and Expand Terry Rice

    • Business

Elevate and Expand is a podcast where small business owners can find the community, guidance, and accountability needed to grow a successful business. As an entrepreneur, you have responsibility for pretty much everything in your business – but that doesn't mean you have to figure out everything on your own. In each episode, we’ll dive into the hard-earned experience of emerging and experienced business owners to keep you from having to re-invent the wheel.Meet our host: Terry Rice is a  husband, father, biz dev consultant, and staff writer at Entrepreneur Magazine.  

    Beyond Branding 101: How to Leverage Your Stories to Grow Your Company with Elizabeth Lewis

    Beyond Branding 101: How to Leverage Your Stories to Grow Your Company with Elizabeth Lewis

    We all know that a powerful story can move a follower from casual onlooker to repeat customer – but how do you get started building a brand that attracts and converts raving fans? Digital Ready instructor Elizabeth Lewis joins us to share her insight. 


    0:54 – Answering an audience question
    1:45 – Introducing the guest
    3:54 – The difference between a business brand and a personal brand
    5:15 – Should a new business focus on the business or personal brand? 
    7:05 – Myths around branding
    8:34 – Getting comfortable sharing your stories online
    10:20 – The building blocks of your personal brand
    14:33 – How sharing an embarrassing story can lead to opportunity
    16:54 – Figuring out what content works for you
    20:20 – Next step


    *****


    Connect with our guest


    Website: https://www.brandstylebloom.com/
    Instagram: https://www.instagram.com/brand_style_bloom/?hl=en 
    LinkedIn: https://www.linkedin.com/in/elizabethdlewis/  


    *****


    This podcast is presented by Verizon Small Business Digital Ready. 

    You can join the platform here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod
    *****

    Connect with Terry on socials:
    LinkedIn: https://www.linkedin.com/in/terry-rice/
    YouTube: https://www.youtube.com/@TerryRice
    Instagram: @itsterryrice
    Twitter: @itsterryrice

    • 21 min
    Setting Up Your Business for Profit-First Success

    Setting Up Your Business for Profit-First Success

    On today's episode, Susanne Mariga shares how we can set up the financial side of our businesses for success – including tips for how to work with a bookkeeper, and how to stick with your budget.


    1:38 – Not being on top of finances can cost you
    2:28 – Meet Susanne
    3:04 – Using physics to create a profit
    7:01 – Starting small
    8:03 – First steps
    11:20 – What a bookkeeper does
    13:13 – Financial basics for when you have no extra time
    14:38 – Susanne’s homework
    15:50 – Next step


    *****


    Check out your Profit Map: profitmap.co 
    Connect with our guest: 
    LinkedIn: https://www.linkedin.com/in/susannemariga/
    Website: https://marigagroup.com/

    *****
    This podcast is presented by Verizon Small Business Digital Ready. 

    You can join the platform here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod
    *****

    Connect with Terry on socials:
    LinkedIn: https://www.linkedin.com/in/terry-rice/
    YouTube: https://www.youtube.com/@TerryRice
    Instagram: @itsterryrice
    Twitter: @itsterryrice

    • 17 min
    How to Build Your Dream Team

    How to Build Your Dream Team

    Almost every business needs a team to scale. In this episode, Surabhi Lal shows us the power of fractional team members and how to build trust with our team.


    1:43 – Answering an audience question
    3:45 – Intros
    6:14 – How to prepare to hand off work to a team member
    8:49 – Setting expectations
    11:24 – How to find your new team member
    16:00 – Your first month with the new hire
    19:30 – Why it’s important to share your why, and how to motivate your team
    23:32 – What to do if you feel like you can’t hire help


    Connect with our guest: 
    https://www.surabhilal.com

    *****


    This podcast is presented by Verizon Small Business Digital Ready. 


    You can join the platform for free here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod
    *****

    Connect with Terry on socials:
    LinkedIn: https://www.linkedin.com/in/terry-rice/
    YouTube: https://www.youtube.com/@TerryRice
    Instagram: @itsterryrice
    Twitter: @itsterryrice

    • 28 min
    Price to Thrive, not just Survive with Austin L. Church

    Price to Thrive, not just Survive with Austin L. Church

    Deciding what to charge for your service or product is at the core of your business –– so why does it feel so complicated? Austin L. Church joins Terry to walk through his pricing framework.


    1:50 – Being an entrepreneur in the internet age
    5:20 – Introductions
    7:56 – Handling the mindset piece that makes you lowball your prices
    12:10 – Start with what you need
    23:05 – How to start upping your prices


    *****


    Connect with our guest: 


    LinkedIn: https://www.linkedin.com/in/austinlchurch/ 
    Website: https://www.freelancecake.com/ 
    Book: https://www.austinlchurch.com/free-money-book 


    *****


    This podcast is presented by Verizon Small Business Digital Ready. 


    You can join the platform for free here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod




    *****

    Connect with Terry on socials:
    LinkedIn: https://www.linkedin.com/in/terry-rice/
    YouTube: https://www.youtube.com/@TerryRice
    Instagram: @itsterryrice
    Twitter: @itsterryrice

    • 26 min
    Creating a Roadmap for Your Life and Business with Vishal Joseph

    Creating a Roadmap for Your Life and Business with Vishal Joseph

    Effort is only part of building a compelling business – first, you need a strong direction. In this week's episode, Terry does some live coaching with guest Vishal Joseph. They discuss vision-building, journaling, and the brain-altering effect of setting goals. 


    2:00 – Introduction
    3:09 – Who is an entrepreneur? 
    7:40 – Working in your business vs. working on your business
    8:50 – The big vision
    11:17 – Does money buy happiness?
    16:17 – Current challenges
    19:29 – What if I fail? 
    22:04 – Why vision is important


    The vision exercise – https://docs.google.com/document/d/1zT4tuHE-MirR0bWaqrRK4bGngKRqLZCNQ-6L4xa6RTM/edit?usp=sharing 


    Learn more from our guest: 
    Instagram: https://www.instagram.com/vishaljosephroy/  
    LinkedIn: https://www.linkedin.com/in/vishaljosephroy/ 
    Newsletter: https://newsletter.vishaljoseph.com/ 
    Podcast, Creator Juice: https://creatorjuicepodcast.com/ 

    *****


    This podcast is presented by Verizon Small Business Digital Ready. 


    You can join the platform for free here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod
    *****

    Connect with Terry on socials:
    LinkedIn: https://www.linkedin.com/in/terry-rice/
    YouTube: https://www.youtube.com/@TerryRice
    Instagram: @itsterryrice
    Twitter: @itsterryrice

    • 30 min
    Sales Made Simple (even for introverts) with Matthew Pollard

    Sales Made Simple (even for introverts) with Matthew Pollard

    Sales is not just a skill for extroverts. Matthew Pollard has literally written the book on sales for introverts – he joins us today to share the story of how he went from awkward introvert to top salesman. 


    He’ll also let you in on his system for selling, key do’s and don’ts, and share how good storytelling is a key element of sales. 


    3:56 – How to grow your sales skills
    6:26 – How Matthew started sales
    10:12 – Matthew walks through his sales process
    16:37 – How to tell stories without boring your customer with case studies
    22:01 – Storytelling, from starting point to end result
    24:57 – Self awareness vs. confidence


    *****


    Connected with our guest:


    Website: https://matthewpollard.com/
    Book, The Introvert's Edge: https://matthewpollard.com/theintrovertsedge/book
    Instagram: https://www.instagram.com/matthewpollardspeaker/
    YouTube: https://www.youtube.com/c/Matthewpollard
    LinkedIn: https://www.linkedin.com/in/matthewpollardspeakerIf


    *****



    This podcast is presented by Verizon Small Business Digital Ready. 


    You can join the platform for free here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod
    *****

    Connect with Terry on socials:
    LinkedIn: https://www.linkedin.com/in/terry-rice/
    YouTube: https://www.youtube.com/@TerryRice
    Instagram: @itsterryrice
    Twitter: @itsterryrice

    • 31 min

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