Entrepreneurs in the Wild Ian Millner

If we train AI so well it sounds like us, who does the IP belong to?
Today Ian welcomes Professor Michael G Jacobides from the London Business School to join him on the wild side. As a leading business mind globally, and expert in strategy, innovation and entrepreneurship, he reveals his journey to the studio today.
Starting in economics, Michael moved into the strategy and entrepreneurship space because he was fascinated by the reasons why there are so many different approaches to business and why some succeed, some skyrocket and some fail.
Having experience in both, Michael then identifies the shared traits of the entrepreneur and the academic, pointing out that the paths they’re on and the methods applied share many similarities..
Ian and Michael discuss what really drives the entrepreneur, and we learn it isn’t always profit. As a globally recognised thinker, Michael goes into detail on the other motivating factors behind some of the world’s most successful business people. With their practical caps on, Ian and Michael also discuss where an entrepreneurial culture thrives and argue that maybe not all types of business need it….
Michael then puts innovation under the microscope, zeroing in on the stark differences between Mark I,  II and III innovation types. You might have thought it's a case of ‘us’ and ‘them’, but there can actually be a symbiosis between large Fortune 500 firms and entrepreneurial ones in their orbit.
Iris always being front of mind, Ian then compares his agency structure to the Mark III innovation model - a stable core with lots of subsections in a frantic orbit of relentless change.
Ian and Michael then focus their attention on AI and the entrepreneur. As a key voice when it comes to future business scenarios, with an alternative position to marketing, Michael reveals his thoughts on AI and how it can create great disparity between companies, and quickly.
When it comes to training generative AI, Michael also shares his concerns on the risks that AI can bring, and how we must be careful what we let AI know about us.
Michael G. Jacobides
LI: https://www.linkedin.com/in/michael-g-jacobides-b9302a8/
IG: https://www.instagram.com/entrepreneurs_inthewild/ 
TT: https://www.tiktok.com/@entrepreneursinthewild 
X: https://twitter.com/EitW_podcast 
 
Executive Producer Addi: https://addi.london/ 
LI: https://www.linkedin.com/in/addi-merrill/ 
 
Iris Worldwide: https://www.iris-worldwide.com/ 
LI: https://www.linkedin.com/company/iris/ 
IG: https://www.instagram.com/irisworldwide/ 


Hosted on Acast. See acast.com/privacy for more information.

Today Ian welcomes IPA Director General, Paul Bainsfair to the wild side.
With almost forty years in the industry, Paul takes us through his advertising journey. From starting out at Saatchi & Saatchi (yes, the 80s really happened!) to founding his own agencies, all the way to championing diversity at the IPA today.
Entrepreneurs are everywhere across the creative economy. Ian and Paul pull apart the differences between owning your own business and applying that same entrepreneurial spirit successfully within big agencies and the good habits that come from both.
Having been in the industry since the 70s, Paul is witness to the rapid changes triggered by technology.
From what was a glossy, glamorous industry generating newspaper headlines to the ever-evolving media landscape today, Paul tells all. And leads the debate on how AI will shape the nature of creativity, along with the risks.
Paul then talks about his current role at the IPA and the mission he’s on to increase diversity within the industry. As marketing has become more professional, it’s our job to lift up the weird and wonderful personalities. In order to make big creative leaps forward, we need these people with us.
If we create a culture where everyone’s free to approach things differently, world-famous ideas will follow.
Finally, Paul shares the traits of the successful entrepreneurs he’s worked with over his career. We learn that there’s no one-size-fits-all method, along with the things he’d wish he’d known before starting in Advertising.
Paul Bainsfair
LI: https://www.linkedin.com/in/paul-bainsfair-828ba2233/ 
IG: https://www.instagram.com/entrepreneurs_inthewild/ 
TT: https://www.tiktok.com/@entrepreneursinthewild 
X: https://twitter.com/EitW_podcast 
 
Executive Producer Addi: https://addi.london/ 
LI: https://www.linkedin.com/in/addi-merrill/ 
 
Iris Worldwide: https://www.iris-worldwide.com/ 
LI: https://www.linkedin.com/company/iris/ 
IG: https://www.instagram.com/irisworldwide/ 

Hosted on Acast. See acast.com/privacy for more information.

This week Ian is joined by fellow Iris co-founder, friend and ultra-runner Claire Humphris. Now CEO of Iris London, Claire and Ian discuss the Iris origin story.
After taking the jump to be Iris employee number 1, she talks through her early career and the opportunities you can create when you’re the person who puts their hand up to do the hard things. They then discuss the importance of creating your own luck, so much so that you make yourself indispensable, even when things seem against you.
We learn how important the entrepreneurial spirit is when motivating teams to win pitches. From simply making a team believe they can win, to breaking world records and winning world-first projects like the London 2012 Olympic mascots, Ian and Claire discuss how this continues to drive success at Iris. 
Claire and Ian then discuss Claire’s passion for ultra-running and her unique ability to just keep going. Sometimes when we do really hard things, it puts the rest of our lives into context. 
Claire Humphris 
LI: https://www.linkedin.com/in/claire-humphris-3843995/
IG: https://www.instagram.com/entrepreneurs_inthewild/
TT: https://www.tiktok.com/@entrepreneursinthewild
X: https://twitter.com/EitW_podcast
 
Executive Producer Addi: https://addi.london/
LI: https://www.linkedin.com/in/addi-merrill/
 
Iris Worldwide: https://www.iris-worldwide.com/
LI: https://www.linkedin.com/company/iris/
IG: https://www.instagram.com/irisworldwide/
Music courtesy of Filmstro | Music that Moves


Hosted on Acast. See acast.com/privacy for more information.

This week, Ian is joined on the wild side by John Farrell, a bonafide advertising legend. Together, they delve into the fascinating story of their shared history at IMP, a launchpad for some of today’s most influential business leaders and marketing agency founders. They explore the diverse pathways and personalities behind entrepreneurial success and the crucial role of adaptability required in dynamic environments.
John shares profound insights from his illustrious career, from his ascent to Managing Director at 26 to his expertise in leading business negotiations, driving agency mergers and acquisitions across the globe. His unparalleled experience offers invaluable perspectives on crafting effective business strategies and thriving in an ever-evolving marketplace. 
Listen as Ian and John engage in a captivating discussion, offering a masterclass in decision-making, cultural adaptability, and the innovative strategies that drive successful creative agencies in an era of profound change and transformation. Explore candid conversations and bold ideas on Entrepreneurs in the Wild—your go-to Business Podcast for invaluable insights and inspiring stories. 
John Farrell
LI: https://www.linkedin.com/in/john-farrell-a32b8623/
IG: https://www.instagram.com/entrepreneurs_inthewild/
TT: https://www.tiktok.com/@entrepreneursinthewild
X: https://twitter.com/EitW_podcast
 
Executive Producer Addi: https://addi.london/
LI: https://www.linkedin.com/in/addi-merrill/
 
Iris Worldwide: https://www.iris-worldwide.com/
LI: https://www.linkedin.com/company/iris/
IG: https://www.instagram.com/irisworldwide/


Hosted on Acast. See acast.com/privacy for more information.

This week Ian is joined on the Wild Side by Samsung Mobile’s Head of Marketing and Omnichannel Annika Bizon. Together they discuss the importance of drive, the right mindset and how pivotal AI will be for the future of tech now that it’s firmly in the hands of the consumer. They discuss their shared belief that there’s an entrepreneur but also what sets some people apart. We also learn the importance of having a voice and how Annika is breaking down the barriers of gender equality. We then hear about the Samsung Galaxy S24 and just how it’s changing the lives of users with its full embrace of AI. Before we hear Annika’s advice to her younger self, we discover Ian and Annika’s shared loved and respect for the Korean work ethic and culture. 
Annika Bizon
LinkedIn: https://www.linkedin.com/in/annikabizon/

Hosted on Acast. See acast.com/privacy for more information.