Episode 9 - Google's phase out of 3rd party cookies is a marketing opportunity The Hotel Podcast from Aró

While third-party data will now not be accessible, first-party data will become the key solution to all online marketing approaches. It will produce more relevant information with an opportunity for brands to build customer loyalty with a more authentic sense.

Over time luxury brands will be able to build more quality customer relationships, target people more effectively and recommend options which make a difference to their lives.

Read our accompanying blog: https://www.arodigitalstrategy.com/blog/2022/01/04/marketing/cookie-policy-changes-affecting-online-marketing-in-2023/73-211/

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