Friends with Business Benefits Charlie Swift & Franky Shanahan: Creative business owners

After a year of regularly creating and sharing reels on Instagram, Charlie recently had a video go viral. In this episode, we’re chatting about her experience and what it feels like to suddenly have so many eyes on your content. As well as digging into the reasons why this particular reel seems to have done so well, Charlie explains what she’s learned and how she’ll be approaching future content creation as a result.   
Links and Further Reading
Embracing and Creating Video Content
Franky’s Mailing List
Charlie’s Mailing List
Work With Us
charlieswift.com
love-audrey.com
Find Us On Instagram
@loveaudrey83
@_charlieswift 
 

In this episode, we're discussing what makes a good email lead magnet. We share our differing stances on having lead magnets in our businesses, chat through the pros and cons of differnt types of lead magnets and how to choose one that aligns with your strategy.
We also share what to do once you have your lead magnet in place, how to buil an email nuture sequence and how to make the most of your content.

This week, inspired by Charlie’s recent experience launching three new services, we’re talking about naming things within your business. We know this can be a huge obstacle when you’re creating new products and packages. After all, if you want to sell something, you’ve got to know what it’s called! 
Franky offers a copywriter’s perspective, sharing tips and advice to make the process a little easier. As well as describing different ways to approach naming things, she explains the importance of clarity and highlights a few things to avoid.              
Franky’s Mailing List
Charlie’s Mailing List
Work With Us
charlieswift.com
love-audrey.com
 

It’s that time again! We’re reflecting on Quarter 1 and sharing what felt good, what didn’t and what we’ve learned in the process. We also talk about our words of the year and how they’ve been showing up for us since our last check-in. As well as sharing a few sources of creative inspiration, we dig into our plans for the next three months and discuss what we’re hoping to achieve before the end of Quarter 2.   
 
Links and Further Reading
The Best 90 Days Ever (affiliate link)
Franky’s Mailing List
Charlie’s Mailing List
Work With Us
charlieswift.com
love-audrey.com
Find Us On Instagram
@loveaudrey83
@_charlieswift 

This week we’re responding to a listener request and diving into the popular topic of routines. We’re sharing how we approach the working week and juggle running a business alongside other responsibilities like looking after our children and managing a chronic health condition.   
As well as describing our morning and evening routines, we’re chatting about what our working weeks look like, how our rhythms and routines have changed over the years and why we strive to keep things nice and flexible. We’re in very different seasons of life, so there should be something useful and/or inspiring for everyone in this episode!  
Work With Us
charlieswift.com
love-audrey.com
Find Us On Instagram
@loveaudrey83
@_charlieswift
 
Franky’s Mailing List
Charlie’s Mailing List

Seasons of stress and overwhelm are nothing new, especially if you run your own business, but has our ability to cope been impacted by the pandemic and other world events over the last few years? It certainly looks that way from where we’re standing.   
In this episode, we’re chatting about our current capacity for stress and how we think our resilience has been affected by everything we’ve lived through since March 2020. We’re also sharing our go-to methods for coping with overwhelm, including radical prioritisation, single tasking, self-compassion and simple practices to calm your nervous system. 
 
Links and Further Reading
Is Stress Inevitable When You’re Self-Employed?
Some Thoughts on Dropping Balls
Why We Love Ta-Da Lists 
Work With Us
charlieswift.com
love-audrey.com
Find Us On Instagram
@loveaudrey83
@_charlieswift
 
Franky’s Mailing List
Charlie’s Mailing List