649 episodes

A weekly podcast featuring the leading thinkers in business and management.

HBR IdeaCast Harvard Business Review

    • Business
    • 4.4 • 174 Ratings

A weekly podcast featuring the leading thinkers in business and management.

    Tech at Work: How the End of Cookies Will Transform Digital Marketing

    Tech at Work: How the End of Cookies Will Transform Digital Marketing

    Managing technology has never been more challenging. HBR IdeaCast’s new special series, Tech at Work, offers research, stories, and advice to make technology work for you and your team. This week: how digital marketers are preparing for the end of third-party cookies—and what this change means for the open Internet.

    • 35 min
    The Hidden Burden of Long Covid and What Companies Can Do

    The Hidden Burden of Long Covid and What Companies Can Do

    Around 18 million adults in the U.S. alone suffer from long Covid, a chronic illness with a wide range of symptoms and severity. With approved therapies a long way off, workers with long Covid often struggle in silence. And most companies have neither a good understanding of the situation nor effective policies in place, say MIT research scientist Beth Pollack and Vanguard University professor Ludmila Praslova. They share the conditions associated with long Covid, what life is like for those workers, and the accommodations and flexibility they recommend HR leaders and organizations implement. Pollack and Praslova are coauthors with researcher Katie Bach of the HBR Big Idea article “Long Covid at Work: A Manager's Guide.”

    • 24 min
    Behind the Boom in Celebrity Brands

    Behind the Boom in Celebrity Brands

    There was a time when consumer goods companies paid musicians, athletes, and actors for endorsements, or to license their name and likeness. But in recent years, there's been an explosion of celebrities getting into business directly, selling everything from shapewear to tequila. Ayelet Israeli, professor at Harvard Business School, says the growth of social media and online, direct-to-consumer retail accelerated this trend, but notes that not all celebrity brands are a success. She explains what works and doesn't, and outlines lessons for non-famous entrepreneurs and established companies. Israeli is coauthor of the HBR article "What Makes a Successful Celebrity Brand?"

    • 26 min
    Tech at Work: What GenAI Means for Companies Right Now

    Tech at Work: What GenAI Means for Companies Right Now

    Managing technology has never been more challenging. HBR IdeaCast’s new special series, Tech at Work, offers research, stories, and advice to make technology work for you and your team. This week: how your team can get the most out of working with generative AI.

    • 37 min
    How Bad Leaders Get Worse over Time

    How Bad Leaders Get Worse over Time

    There's plenty of advice on how to grow into a better leader. And it takes effort to become more effective. But bad leadership gets worse almost effortlessly, says Barbara Kellerman, a Center for Public Leadership Fellow at Harvard Kennedy School. She shares real examples from the public and private sectors of how bad leaders spiral downward, and how bad followership enables that negative trend. She gives her advice for recognizing and avoiding ineffective and unethical leaders. Kellerman is the author of the new book Leadership from Bad to Worse: What Happens When Bad Festers.

    • 20 min
    Special Series: Tech at Work

    Special Series: Tech at Work

    Managing technology has never been more challenging. HBR IdeaCast’s new special series, Tech at Work, offers research, stories, and advice to make technology work for you and your team.
    Listen every other Thursday starting May 2 in the HBR IdeaCast feed, after the regular Tuesday episode.

    • 2 min

Customer Reviews

4.4 out of 5
174 Ratings

174 Ratings

sunnydaze ,

HBR Ideacasts - Better than you think

Good podcast for those who want some info on the world outside their own immediate business. Causes you to think wider & bigger. Good stuff!

C1airk ,

Why is someone typing

I could here the lady who was doing the interviewing typing every now and again

Peter Klesken ,

Inspiring

I've listened to all of them in the tube on my way to work. Some are better than others but overall ideacast has left me inspired with a couple of truly unique ideas. Thanks guys and keep up the good work.

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