Todays' audience is increasingly demanding brands across the globe to convey and demonstrate in actions a bigger purpose that goes beyond commercial goals. People are no longer buying what brands do, but why they do it. In this episode, Emily McDonnell Influencer Marketing and social media expert explains how brands can define their purpose and partner with the right voices to convey it authentically. Along with MG Empowers' Founder and CMO Maira Genovese and Aleks Velev Campaign Manager, they explore the rise of the Cultural Voices within social media and explain the impact and relevance they can achieve when being part of a brands' influencer marketing strategy. Furthermore, they discuss the evolution and future of the industry, with the introduction and increasing audience demand on audio marketing, livestream content and virtual reality.
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