76 episodes
Kaffeen Espresso | supercharged agency new business & marketing Charlotte Ellis Maldari
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- Business
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5.0 • 1 Rating
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A podcast series from Charlotte Ellis Maldari, founder of Kaffeen, a new business and marketing consultancy for creative agencies. In short, Charlotte keeps your studio busy. Each episode, Charlotte interviews an expert in their field, takes listener questions and peruses topics of industry interest. This is a show that’ll inspire you to kick start your agency growth and generally to make creative agency sales and marketing feel more manageable and less grubby.
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Why Your Agency Needs a Personality
I want to focus on helping creative agencies distinguish themselves in this episode. Unlike their adeptness at branding clients, I discuss the common challenge agencies face in branding themselves and offer strategies for attracting ideal clients beyond relying on referrals.
I explain in detail why agencies need to understand who they are and why that precedes identifying their ideal clients.
Resources mentioned in this episode:
> Lead Flow Sprint > https://www.kaffeen.club/lfs Win Clients Consistently > https://www.kaffeen.club/wcc Client Magnet Book > https://www.kaffeen.club/book -
Embracing the Spiky and Spoky Model: The Future of Agencies with Emma Sexton
Today, Emma Sexton and I dive into why being distinct and nimble is vital for creative agencies. With over 28 years in branding, Emma shares insights on adopting a "spik-y" (specialised) and "spok-y" (adaptable) framework. We explore strategies for standing out in a crowded market, navigating the rise of AI, and addressing the trend of companies taking their projects in-house. We’ll cover ways to stand out and become viewed as an essential partner to future clients.
Resources mentioned in this episode:
Emma on LinkedIn: https://www.linkedin.com/in/emmasexton/Emma’s website: https://www.emmasexton.com/Lead Flow Sprint: https://kaffeen.club/lfs Resources mentioned in this episode:
> Lead Flow Sprint > https://www.kaffeen.club/lfs Win Clients Consistently > https://www.kaffeen.club/wcc Client Magnet Book > https://www.kaffeen.club/book -
Positioning Your Agency to Stand Out Based on Your Archetype
In this episode, I explore vital positioning strategies tailored for different agency archetypes, including scrappy, traditional, collaborators, and lone wolves.
This episode covers common pitfalls, such as relying too heavily on buzzwords or legacy, and offers guidance on how to showcase your agency's strengths through case studies, testimonials, and a clear, humanized communication style.
Resources mentioned in this episode:
> Lead Flow Sprint > https://www.kaffeen.club/lfs Win Clients Consistently > https://www.kaffeen.club/wcc Client Magnet Book > https://www.kaffeen.club/book -
Mastering automation for your agency archetype
In this episode, I discuss actionable steps for setting up effective automation systems, identifying common pitfalls for different agency archetypes (scrappy, traditional, collaborative, lone wolf), and emphasize the importance of streamlining lead generation processes while maintaining a personal touch in client interactions.
I also cover tips for creating compelling lead magnets, utilizing email sequences to nurture leads, and the importance of monitoring and optimizing automated processes for better conversions.
Did you miss my prior episodes on agency archetypes? Catch up here:
Do you know your agency archetype?Marketing solutions based on your agency archetype? Resources mentioned in this episode:
> Lead Flow Sprint > https://www.kaffeen.club/lfs Win Clients Consistently > https://www.kaffeen.club/wcc Client Magnet Book > https://www.kaffeen.club/book -
Marketing solutions based on your agency archetype
In this episode, I discuss how you can align your agency’s marketing efforts with one of the four agency archetypes: scrappy, traditional, collaborator, and lone wolf.
I discuss how to customize and automate marketing efforts to generate consistent leads, using tools and insights applicable to each archetype, and key marketing strategies for each type include sprint methods and automation for scrappy agencies, leveraging existing assets and long-term planning for traditional agencies, prioritizing partnerships and relationship-building for collaborator agencies, and focusing on niche specialization and the use of high-value resources for lone wolves.
If you haven’t already, listen to the first episode on agency archetypes here.
Resources mentioned in this episode:
> Lead Flow Sprint > https://www.kaffeen.club/lfs Win Clients Consistently > https://www.kaffeen.club/wcc Client Magnet Book > https://www.kaffeen.club/book -
Do you know your agency archetype?
In this episode, I discuss the importance of creative agency owners identifying their unique agency archetype to make client acquisition smoother and more predictable. And I do this by introducing the four main agency archetypes I’ve seen at Kaffeen.
Resources mentioned in this episode:
> Lead Flow Sprint > https://www.kaffeen.club/lfs Win Clients Consistently > https://www.kaffeen.club/wcc Client Magnet Book > https://www.kaffeen.club/book
Customer Reviews
Really helpful to my agency
Guided me on a fair few topics I didn’t even know were bothering me. Great to get some solutions and insights into challenges that it’s hard for an agency founder to discuss in-agency