Kaffeen Espresso | Supercharged Agency New Business & Marketing Charlotte Ellis Maldari

Send us a Text Message.In this episode we're joined by a former client of Kaffeen and marketing expert, Hunter Ruthven.Hunter is a former business journalist who created and led a number of B2B media titles designed to support small and medium-sized business leaders tackle the key challenges of the day. He then spent six years at Be the Business, a charity set up to help British businesses overcome productivity challenges. It was here that he learned first hand how to use creative storytellin...

Send us a Text Message.In this brief episode, I want to share some insights from a recent conversation I had about current market conditions and some of the key factors that are contributing to some businesses doing well right now, while others are struggling. I highlight the importance of visibility and having a clear stance on issues and how these traits can reduce perceived risk for clients, especially in challenging times. Resources mentioned in this episode:> Lead Flow Sprint > htt...

Send us a Text Message.In this episode, we delve into effective strategies for breaking the ice with potential clients on LinkedIn, sharing insights into automating lead generation while maintaining genuine connections. We discuss the importance of understanding the LinkedIn landscape, finding the right people, and using LinkedIn Sales Navigator to streamline outreach. Tune in to gain valuable tips on optimizing profiles, crafting personalized messages, and leveraging automation to attract hi...

Send us a Text Message.In this episode we'll discuss strategies for creative agencies and businesses to identify their unique differentiators without being excessively niche, which can limit growth and adaptability. Drawing on experience and insights from 17+ years in the industry, we'll discuss a more automated, but genuine, lead-generation process that prioritizes creativity over sales hustling. We'll dive into the importance of broader appeal and flexible, adaptable business mode...

Send us a Text Message.In this episode, we dive into what makes a bespoke new business strategy truly effective. Building on previous discussions about the critical marketing currencies of attention and memorability, exploring the often-overlooked aspect of client attraction strategy.In This Episode, You Will Learn:How to determine the best strategies for gaining new clients.The importance of aligning your business capacity with your marketing efforts.Tips for evaluating your current client l...

Send us a Text Message.In this episode, I delve into the importance of maintaining long-term memorability for creative agencies. I emphasize the need for genuine and strategic client engagement beyond just capturing initial attention. With insights into trend-hopping pitfalls, the significance of authenticity, and the power of storytelling, I advise on how to craft a cohesive and consistent brand message with examples from the Body Shop to Nike. Resources mentioned in this episode:> Lead F...